i-Style" Beauty Salon in Hiroshima Introduces Digital Signage in 9 Stores Supporting companies can distribute videos and coupons at "zero advertising cost

Ai-Style Inc. (Head office: Saeki-ku, Hiroshima; Representative: Hiroo Dowaki) has installed digital signage in nine of its beauty salons in Hiroshima Prefecture and launched a new business utilizing advertising distribution in August 2025.

Taking advantage of the strength of in-store stay advertising, the project will transmit information via video with sound to approximately 50,000 customers a year, mainly housewives in their 40s to 60s.

Of particular note is the "sponsored promotion" mechanism that combines signage advertising and coupon distribution. This enables sponsors to deliver information to approximately 50,000 consumers with zero advertising costs, making it an extremely low-risk and highly efficient means of promotion for local businesses.

Watching the video on the display at your seat during the treatment

Coupon sponsorships with zero advertising costs

~ A sales promotion support scheme that can be started with low risk

Ai Style grants 1 point for every 1,100 yen spent at each store, and issues its own coupon coupons that can be used for 20 points. These coupons are enclosed with discount coupons and special offer tickets provided by sponsor companies, and are used in combination with video advertisements aired on in-store signage.

This allows sponsors to deliver coupons directly to potential customers without incurring any advertising costs, and in-store signage video advertisements with sound can be used to enhance awareness.

By participating in this coupon-linked campaign, sponsors can post video ads on signage (normally 55,000 yen/month for 9 stores simultaneously) free of charge.

This allows you to deliver your company's information directly to consumers through the safety and trust of a beauty salon without incurring any promotional costs.

The "stay-and-go" type, video, and audio system ensures that the information is delivered to consumers.

～A "Stationary Advertisement" that is different from stationary advertisements.

The average length of stay in a beauty salon is approximately 60 to 90 minutes, and since videos are aired in 30-minute cycles, each visitor is expected to view the video 2-3 times.

In addition, the ads are not transit-type ads like those in train stations, but are viewed intensively in a quiet store environment, resulting in a high ad viewership rate and easy connection to purchasing behavior.

In addition, paper media such as pamphlets and flyers from sponsoring companies can also be placed in each store.

Visitors can take the information home on the spot, which can be expected to have a secondary effect of stimulating action outside the store.

In addition to displaying information in all stores, regional targeting is also possible, such as "only in the 00 wards" or "only at designated stores.

Pinpoint advertising strategies can be implemented according to the characteristics of the trade area.

Displays can also be installed on the outside of stores

Large 65-inch display

Store development and user demographics

~Advertisement channel that reaches 50,000 people per year, mainly housewives

Digital signage is currently deployed at the following 9 stores in Hiroshima Prefecture. All of them are community-based stores and boast a high repeat customer rate, mainly among housewives in their 40s to 60s.

Otake Store (Harumi, Otake City)

Yokodai Store (Yokodai, Hatsukaichi City)

Itsukaichi Store (Yawata, Saeki Ward)

Alpark Store (Kusatsu Shinmachi, Nishi-ku)

Mishino Store (Mishino-machi, Nishi-ku, Tokyo)

Tosaka store (Tosaka Yamazaki-machi, Higashi-ku)

Midorii store (Midorii, Asaminami-ku, Asaminami)

Saijo Nishi store (Teraya, Saijo-machi, Higashi Hiroshima City)

Shobara store (Itabashi-cho, Shobara City)

The total number of annual visitors to the nine stores reaches approximately 50,000 people, and the service is attracting attention as a media that delivers information on local businesses to consumers in a natural way, in addition to beauty services.

About the sponsor companies

Companies wishing to sponsor this promotion will be provided with the following free of charge.

Issuance of coupons with sponsorship benefits to be distributed along with beauty salon coupons

Free video ads with sound on all 9 store signage (normally ¥55,000/month)

Pinpoint distribution by region or store

Placement of pamphlets, flyers, and other paper media in stores

Distribute coupons when the point card is full

Coupon example Left side: front side Right side: back side

Examples of target stores

Restaurants / Drugstores / Cosmetics manufacturers / Fitness / Medical and health services / Housing and renovation related / Lifestyle goods and mail order businesses, etc.

Company Profile

Company name: i-Style Co.

Location: 3-26-10 Yawata-higashi, Saeki-ku, Hiroshima City, Hiroshima Prefecture

Representative ： Hiroo Dowaki

Business : Operation of beauty salons and eye salons (12 salons in Hiroshima Prefecture)

Website : https://premium.i-style.net/company/