Super Sugoii Partners with Phiesi to Boost Japanese Brands in the Indian Market

Tokyo, Japan - 25 August 2025

Super Sugoii, a marketing partner specializing in supporting Japanese companies overseas, has entered into a strategic partnership with Phiesi, one of India’s leading influencer marketing companies.

Through this collaboration, Super Sugoii will provide Japanese brands with localized influencer marketing campaigns designed to expand recognition, build trust, and engage Indian consumers. The new alliance significantly strengthens Super Sugoii’s promotional support structure and accelerates Japanese companies’ entry into the fast-growing Indian market.

Strengthening Influencer Marketing in the Indian Market

■Background: Expanding Opportunities in India

India is one of the world’s fastest-growing digital markets. The number of social media users continues to rise sharply, especially among young consumers aged 18–34, who have a major influence on purchasing decisions.

According to the Influencer Trust Report (ASCI, 2023):

・79% of Indian social media users consider influencers a reliable source of information.

・Influencer recommendations directly impact consumer trust, brand preference, and purchasing behavior.

However, Japanese companies often face challenges in adapting communication strategies to local culture and language. Partnering with trusted local influencers has therefore become essential for effective market entry.

■About Phiesi

Phiesi is one of India’s most dynamic influencer marketing networks, working with creators across YouTube, Instagram, Discord, and Snapchat. The company specializes in gaming, lifestyle, fashion, and music, and has delivered measurable success for global brands.

Track Record Highlights:

・Sneaker Promotion: Collaborating with lifestyle and gaming influencers, achieving 4.2 million views and 5 million impressions.

・Large-Scale Game Launch: Partnered with 45 influencers, producing 750 pieces of content and generating 18 million views.

■What the Partnership Delivers

Through this partnership, Super Sugoii and Phiesi will jointly deliver “Next Generation Marketing” for Japanese brands in India, offering:

・Effective Communication: Storytelling through product reviews, usage videos, and behind-the-scenes content from a local perspective.

・Trusted Relationships: Transparent, honest campaigns with strong community engagement.

・Action-Oriented Promotions: Integrated campaigns linking influencer content, e-commerce, and live events.

Notably, campaigns can be launched in as little as 3–4 weeks, enabling Japanese companies to establish brand presence quickly and effectively.

Details of influencer marketing support (official website):

https://supersugoii.com/lp/influencer-marketing-in-india/?utm_source=pressrelease&utm_medium=earned&utm_campaign=influencer_marketing&utm_content=atpress

■About Super Sugoii

Founded in 2017, Super Sugoii is a cross-border marketing partner dedicated to supporting Japanese companies in their overseas expansion. With a particular strength in the Indian market, Super Sugoii provides end-to-end solutions including:

・Market research

・SNS and influencer activation

・Exhibition and event support

・Sales channel development

Company Profile

Company Name: Super Sugoii

Representative: Rachita Saha, Founder & CEO 

Location: Malad (East), Mumbai, India

Business: Marketing partner supporting overseas expansion of Japanese companies, with a strong focus on India.