Fusion of Tradition and Design ENNN Japan × SOU・SOU "A New Japanese-style Room that Transcends Common Sense" is Born
The first, created in collaboration with SOU・SOU
株式会社ティティエヌコーポレーション
ENNN Japan (Head office: Itami City, Representative: Chisa Yoshitake), a company dedicated to the inheritance and innovation of tatami culture, in collaboration with SOU-SOU, a textile brand from Kyoto (Head office: Kyoto City, Representative: Takeshi Wakabayashi), announces the first "new Japanese-style room that exceeds common sense".
SOU・SOU sliding door Hohoemi Poppy Color (Karashiiro)
This project will change the conventional image of Japanese-style rooms as "plain and old-fashioned" by incorporating SOU-SOU's unique patterns and colors into the tatami mats, sliding doors, and shoji screens that are the symbols of the Japanese-style room.
A completely new space that is both playful and designful, while remaining in tune with modern life, will be created.
About the brand
SOU-SOU
SOU-SOU is a Kyoto-based brand that produces textile designs that express Japan's four seasons and atmosphere in a pop style. With the concept of "creating a new Japanese culture," the brand offers a wide range of items that actively use traditional materials and techniques in the fields of clothing, food, and housing.
Product Lineup
Tatami mats
SOU-SOU's textiles comfortably combine tradition and the "now".
SOU-SOU Tatami SO-SU-U Nureba-iro
Fusuma sliding door
POP yet calm sliding door design.
The pulls are original with the SOU-SOU family crest.
SOU-SOU sliding door: Hohoemi mustard color
Shoji screen
Letting in light softly, the room becomes a modern space.
SOU-SOU Shoji Screen SO-SU-U Goshiki (Five Colors)
Ready-made Tatami Cushion Macaroon
A unique product with SOU-SOU's representative design.
Ready-made Tatami mats
Add a little Japanese style to your Western-style room.
＜Product website
Development Background
With the recent trend away from Japanese-style rooms, we thought that in order to pass on the "goodness of tatami" to the next generation, we needed to think freely and not be bound by tradition. The future of Japanese-style rooms has begun to take shape.
Future Development
We plan to collaborate with other genres in the future. We cannot take our eyes off of the ever-evolving Japanese-style room.
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