For record-breaking heat wave! Hybrid Poncho" Combining Heat Shielding and Breathability Hybrid Poncho "Earth Color Thermal Barrier Poncho" with "Heat Shielding and Breathability" is now on sale!

~A New Normal for Comfortable, Sustainable Heat Protection Anytime, Anywhere~.

2025.08.06 09:30

株式会社アースカラー

Earth Color Co. (Head office: Shibuya-ku, Tokyo; Representative Director: Hiroki Kondo) has developed the "Earth Color Thermal Barrier Poncho" using a unique hybrid material that balances the conflicting functions of "thermal barrier/UV cut" and "breathability" as well as water absorption and quick-drying properties, employing a special Super Furdal yarn, The company began selling the poncho on its own e-commerce site, Rakuten Ichiba, and Amazon from August 1, 2025.

In-house e-commerce site: https://earthcoloreshop.stores.jp/items/68833c09463f6075812185cb

Rakuten Ichiba: https://item.rakuten.co.jp/earthcoloreshop/ecsp/

Amazon: https://www.amazon.co.jp/dp/B0FHZTX9ZC

不快感さよなら

Say goodbye to discomfort!

Development background: We want to solve "discomfort" in summer. Challenges of conventional heat-prevention goods

Japanese summers tend to be extremely hot year after year, and heat stroke countermeasures have become an urgent issue. Especially in summer, when outdoor activities increase, it is essential to take measures against heat stroke at sporting events, outdoor festivals, theme parks, and so on.

In the past, cooling towels and ponchos wetted with water were the mainstream, but these had the following problems: they were uncomfortable because they soaked clothes and bags, they could not be used without a water source, and their effects were not long-lasting. In addition, parasols are inconvenient because one hand is occupied, making them difficult to use in crowded places.

Against this backdrop, we have developed a new heat-protection product that is both "easy to use without getting wet" and "with parasol-level heat shielding properties" and "breathability," and that can be used comfortably by anyone, anytime, anywhere.

Three features of the "Earth Color Heat Shielding Poncho

1.[Comfort without getting wet] No more wet clothes. Cool down anytime, anywhere.

The greatest feature is that there is no need to wet your clothes with water. Just take it out of the bag and quickly put it on to protect yourself from the sun's rays. There is no need to worry about getting your clothes or belongings wet, and it can be used in places where there is no water. Furthermore, it is free from "discomfort" and "odor" of sticky skin.

2.[Original material] Hybrid of conflicting functions "heat shield/UV cut" and "breathability" is realized.

Our original material, which employs a special super-furdur thread, realizes a hybrid type that promotes perspiration processing while suppressing temperature rise. It also provides a cooling sensation during perspiration due to xylitol processing.

3.[Well-thought-out functionality] Lightweight and compact, suitable for any occasion

Protects you from the summer sun with the triple effect of (1) "heat shielding" by the original material, (2) "effective cooling" to the back of the neck by putting a refrigerant in the refrigerant pocket, and (3) "breathability" to let heat escape by the hand loop.

Furthermore, it is pocketable and foldable to the size of the palm of your hand, making it easy to carry around.

Comments from Mr. Toriyama, Earth Color Co.

The heat of summer in recent years, the length of time it lasts, and the current situation, which is said to be extremely hot, make it necessary to "play sports, watch games, cheer," "participate in summer festivals," and "go out for summer vacation leisure activities," all of which carry the risk of heat stroke. If you can lower your body temperature even once or twice, you can protect yourself from the danger of heat stroke.

We hope that this summer will be a memorable one with smiles and fun for everyone.

With this in mind, we have developed the "Heat Shielding Poncho.

Outline of the product

Product name: Earth Color Thermal Barrier Poncho (Utility model registration: No. 3251697)

Release date: August 1, 2025

Price ： 4,400 yen (tax included)

Color ：Navy blue, sky blue, aqua blue

Material ：100% polyester (special heat-shielding treatment)

Size ：Free size

Sales Channels:

In-house EC site (https://earthcoloreshop.stores.jp/items/68833c09463f6075812185cb)

Rakuten Market (https://item.rakuten.co.jp/earthcoloreshop/ecsp/)