A revolutionary snack that is "easy to make but doesn't look like cutting corners! Sales of "YAMITSUKI KYURI NO MOTO" exceeded 180% after its relaunch!

Kose Foods Corporation (manufacturer: Kosei Sangyo Co., Ltd.) has completely renewed its existing "Cucumber Pickling Mix" and launched it as "YAMITSUKI KYURI NO MOTO". Since its launch, sales have been favorable, and sales for the period from March to July 2025 increased 189% compared to the same period before the renewal.

From overnight marinating to 10-minute cooking! Shortened time and authenticity at the same time!

The previous product required an overnight marinating period, but the renewed product achieves speedy cooking, requiring only 10 minutes. By tapping the cucumber to expand its surface area, the powdered seasoning is thoroughly entangled in the cross-section of the cucumber. This makes it easier for the flavors to blend together than liquid seasonings, enabling the seasoning to be well seasoned even in a short time.

The combination of the "rich flavor from shrimp miso extract and rice malt powder" and the "spiciness that gradually spreads afterward" creates an unintentionally addictive taste. The new product makes it easy to enjoy authentic snacks at home without looking like you cut corners.

Product Outline

Product name: YAMITSUKI KYURI NO MOTO

Launch date: March 1, 2025

Contents ：36g (3 sachets of 12g each)

　　　　　　　For 2-3 cucumbers x 3 servings

Shelf life ：13 months at room temperature

Suggested Retail Price ： 180 yen (excluding tax)

　　　　　　　194 yen (including tax)

YAMITSUCHI KYURI NO MOTO (new product)

Cucumber pickles (conventional product)

Responding to the "demand for senior citizens to drink at home" and the "shortening time needs of two-worker households

The "home drinking habit" of enjoying alcoholic beverages at home has taken root among seniors. According to a survey conducted in March 2025, 27% of those in their 40s, 32.6% of those in their 50s, and 39.8% of those in their 60s and older drink alcohol four or more times a week, with the frequency of drinking increasing with age.

As health issues and health consciousness increase among seniors, the fact that healthy snacks made with vegetables can be easily prepared at home has been well-received, leading to sales growth.

In working households, the ability to easily add one dish to the dinner menu without feeling like cutting corners is also highly valued.

This product satisfies both of these needs at the same time, and is being used in an increasing number of households.

Cucumber use also contributes to the reduction of food loss.

Cucumbers are harvested in summer and need to be harvested in large quantities at one time. Therefore, cucumbers rank high on the list of foods that are thrown away because they cannot be used (according to a 2024 survey, 29.7% of adult women reported having discarded cucumbers: ranking No. 2).

YAMITSUKI KYURI NO MOTO" contributes to the reduction of food loss by making it easy and tasty to consume cucumbers, which are often left over at home. Kose Foods will continue to develop products that preserve the tradition of pickle culture while evolving to meet the needs of modern lifestyles and social issues, and to connect them to the future.

Company Profile

Company name: Kosay Foods Co.

Representative: Shunsuke Satomura (President and Representative Director)

Establishment: February 17, 1988

Address: 339-1, Kano, Ono-cho, Ibi-gun, Gifu 501-0535, Japan

TEL : +81-585-35-2118

FAX ： 0585-35-2751

Website ： Corporate site https://www.kohseifoods.co.jp/

　　　　　　　　 Sales site https://kojiyasatomura.shop/