Press Relase / News Release Distribution Service [@Press]

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Easy to assemble! The first series of the NEW BLOCK series is themed on "Japan! Fuji, Sushi, etc. "S BLOCK JAPAN Series of 5" to be released in September!

株式会社シャイン

Shine Inc. (Location: Chuo-ku, Tokyo; President: Motoki Fujibayashi), a manufacturer of toys and sundries including its long-selling piggy bank "Mischief Bank," will release its first new block series "S BLOCK JAPAN Series 5 types (Fujiyama, Sushi, Tempura, Ninja, Bonsai)" in late September 2025. Fuji, Sushi, Tempura, Ninja, and Bonsai)" in late September 2025.


We will continue to develop various series of block products in the future, so please stay tuned.


集合写真

Group photo


Outline of "S BLOCK JAPAN Series

Features of "S BLOCK

S BLOCK is a new block series that can be easily assembled with a small number of blocks (38-53 pieces).

The first release will be the "JAPAN Series," a series of five themes popular among visitors to Japan.


Product name: S BLOCK JAPAN Series Mt.

          S BLOCK JAPAN Series Sushi

          S BLOCK JAPAN series Tempura

          S BLOCK JAPAN Series Ninja

          S BLOCK JAPAN series Bonsai

Release Date : Scheduled to be released in September 2025

Price : (Each) 680 yen (748 yen including tax)

Sales : Toy and sundry goods retailers and e-commerce sites in Japan

Product size: approx. W160 x H95 x D32 (mm) [Mt.

         Size: approx. W143 x H42 x D48 (mm) [Sushi

         About W110×H40×D64(mm) [Tempura] About W150×H100×D32(mm) [Fuji] About W143×H42×D48(mm) [Sushi

         About W150×H100×D45(mm) [Ninja] : About W150×H95×D45(mm) [Ninja] : About W150×H100×D45(mm)

         W150×H95×D48(mm) 【Bonsai】】about W150×H95×D48(mm)

Ages : 6 years old and up

URL of product introduction page: https://shine-jp.com/item/#block37



About SHINE Inc.

We at SHINE Inc. are not just a manufacturer that makes things.

We are a company that is constantly creating and working to create newness without being bound by preconceived ideas in a consistent flow of planning, development, production engineering, and manufacturing.

We aim to develop a wide range of businesses based on the toy know-how and mechatronics product technology we have cultivated over the years in the worlds of toys and amusement devices, which are different from the world of toys and amusement devices.

Each and every one of our staff members is passionate about their daily work based on our "Management Philosophy" and "Action Guidelines (Slogan)".


Location: Tokyo Daiwa Kasei Bldg. 5F, 2-6-10 Nihonbashi Bakurocho, Chuo-ku, Tokyo 103-0002, Japan

Main Business : Planning, development, overseas production, and sales of amusement machines and toys based on mechatronics technology,

      Planning, development, overseas production, inspection, and delivery of amusement machines, toys, and miscellaneous goods centered on mechatronics technology

      Manufacturing and sales of original products

URL : https://shine-jp.com/

X : https://x.com/shine_neko_

Instagram : https://www.instagram.com/shine_co_ltd/?hl=ja

Facebook : https://www.facebook.com/ItazuraBank/



■Tokyo Toy Show 2025

Pre-sale will be held at Shine booth on August 30-31.


東京おもちゃショー2025

tokyo toyshow 2025


Tokyo Toy Show 2025

https://tinyurl.com/275n8cbd