Selling Atami's specialty "Atami Bataa Anpan" which has sold over 1.2 million in total Atami Bataa An, which sells Atami's famous "Atami Bataa Anpan" with a total sales volume of over 1.2 million units, will hold The company will hold its "4th Anniversary Festival" for 10 days from August 2 to 11, 2012 to commemorate this milestone! ～The 4th anniversary limited edition "Atami Bata-An Fresh Doughnuts" and 4th Anniversary Commemorative Sets and more!

2025.07.31 11:00

株式会社フジノネ

Mataichian Kinko's Atami Bataan (located in Atami City, Shizuoka Prefecture), a specialty store specializing in sweet bean paste and butter with a blend of Japanese and Western sweets, will celebrate its 4th anniversary this year. To celebrate this milestone, we will hold the "4th Anniversary Festival" for 10 days from August 2 (Sat) to August 11 (Mon), 2025. The theme is "Happiness with Gratitude!

The "Atami Bataian Fresh Doughnuts" will be sold in limited quantities as a limited edition product for the 4th Anniversary Festival, and the "4th Anniversary Commemorative Set" will also be offered. In addition, the store will also offer "Mataichian sekihan (red rice)" as a free gift, a "lottery" and an original tenugui (hand towel) to thank customers for their patronage and bring them "happiness (4)".

[Official] https://www.atami-butter-an.com/

[Mail order] https://atami-butter-an.shop-pro.jp/

日ごろのご愛顧への感謝とともに、“幸せ(4)な気持ち”をお届けする『4周年祭』を開催！

In appreciation of your continued patronage, we are holding the "4th Anniversary Festival" to deliver "Happy(4)" feelings to our customers!

Thanks to the support of our customers, we are celebrating our 4th anniversary! A variety of events are planned to express our gratitude for your continued patronage!

Atami Bataan, a specialty store specializing in red bean paste and butter, was opened in August 2021 in collaboration with Mataichi An, a long-established Japanese-style confectionery store that has been in business since 1871 and is a representative of Shizuoka. The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido's Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.2 million pieces (as of May 2025).

Thanks to the support of local customers and tourists visiting Atami, we will celebrate our 4th anniversary this August. To express our gratitude for their patronage, we have planned the "4th Anniversary Festival" for 10 days from Saturday, August 2 to Monday, August 11 (national holiday). In addition to "Atami Bataan Nama Donatsu" as a limited edition product for the 4th Anniversary Festival, "4th Anniversary Commemorative Set", a perfect souvenir, and original tenugui, the restaurant's first sundry goods, will be on sale. In addition, on August 5 (Tue.) and 8 (Fri.), when the Atami Fireworks Festival is held, "Atami Bataa Anpan Manju" decorated with "Hanabi no shi" will be available for two days only. In addition, we will welcome you with a variety of events to bring you "gratitude and happiness. We are sincerely looking forward to your visit.

In commemoration of the 4th anniversary, we will release limited products that can only be found now!

Atami Bataan Raw Doughnut

The mochi doughnut dough is filled with Mataichi An's sweet bean paste, butter, and whipped cream made with mascarpone cheese. The sweetness of the filling is moderate and the aftertaste is refreshing, a taste only available during the 4th anniversary celebration.

＜Outline of the product

Product name: Atami Bataan Nama Donatsu

Date of release: August 2, 2025 (Saturday)

Price ： 450 yen per piece

Allergy：Wheat, dairy ingredients, eggs

熱海ばたーあん生どーなつ　1個450円

Atami Bataan An Nama Donatsu 450 yen per piece

4th Anniversary Set

In honor of the 4th anniversary, we will sell a set of four sweets including the most popular souvenir, Atami Bataan bread bun buns, and Mataichi An's Kintsuba.

<Product outline

Product name: 4th Anniversary Set

Date of release ： August 2, 2025 (Saturday)

Price ： 888 yen

Contents: Atami Bataa Anpan Manju azuki beans

　　　　　　　Atami Bataa anpan bun with sweet bean paste, salted vanilla

　　　　　　　Azuki Kintsuba

　　　　　　　Steamed kintsuba with strawberry miruku

　　　　　　　4-piece set

Allergy：Atami Bataa Anpan Manju Azuki Bean / Salted Vanilla

　　　　　　　(milk ingredients, wheat, egg, soybeans)

　　　　　　　Azuki Kintsuba (wheat)

　　　　　　　Strawberry Miruku Steamed Kintsuba (dairy ingredients, egg, wheat)

4周年セット 888円

4th anniversary set 888 yen

Fireworks Day Limited] Atami Bataa Anpan Manju "Hanabi no shi" (Fireworks Day Limited)

In conjunction with the Atami Maritime Fireworks Festival to be held during the 4th Anniversary Festival, we will be selling a limited edition product featuring "Hanabi-no-shi" on the package of Atami Bataa Anpan-manju for two days only on August 5 (Tue.) and 8 (Fri.). It is a perfect souvenir of summer in Atami.

＜Outline of the products

Product name: Atami Bataa Anpan Manju "Hanabi-no-shi

Date of release: August 5, 2025 (Tuesday)

　　　　　　　Sale limited to Tuesday, August 5 and Friday, August 8

Price ： 840 yen for azuki beans, 990 yen for salted vanilla

Allergy：Dairy ingredients, wheat, egg, soybeans (same for azuki and salted vanilla)

熱海ばたーあんパンまんじゅう「花火のし」　小豆 840円、塩バニラ 990円

Atami Bataa Anpan Manju "Hanabi-no-shi" azuki 840 yen, salted vanilla 990 yen

We have prepared a "little happiness" project to bring you "gratitude and happiness"!

In addition to the sale of limited-edition products, we have prepared a "little happiness" project to express our daily gratitude and happiness to our customers. We hope you will enjoy these special events to commemorate this milestone.

Saturday, August 2 Limited] Sekihan (red rice) Present!

On August 2 (Sat.) only, the first 50 customers who purchase a product at the store will receive Mataichian's sekihan (red rice) as a gift. Mataichi An, a long-established Japanese confectionary shop established in 1871, produces fluffy and glutinous sekihan.

創業明治4年の老舗和菓子屋「又一庵」がつくるふっくら、もちもちのお赤飯

The Mataichi An, a long-established Japanese confectionery established in 1871, produces fluffy and glutinous sekihan (rice with red beans).

Six-day limited offer from August 2 (Sat.) to 4 (Mon.) and from August 9 (Sat.) to 11 (Mon.): "Gara-pon" (lottery)

For six days only, from August 2 (Sat.) to 4 (Mon.) and from August 9 (Sat.) to 11 (Mon.), you can win one round of "Gara-pon" (lottery) for every purchase of 1,500 yen or more (tax included). You can win products from stores in the Nakamise-dori Shopping Arcade and gift certificates that can be used at the Atami Bataan!

Original Tenugui Hand Towel on Sale

For the first time, Atami Bataan will be selling sundries! Original tenugui (hand towels) with the store's logo and illustration of Anpan will be on sale. You may win one as a prize in the "Garapon" game!

<Product Outline> Product name: Original Tenugui

Product name: Original tenugui hand towel

Date of release ： August 2, 2025 (Saturday)

Price ： 600 yen

オリジナル手ぬぐい　600円

Original tenugui hand towel 600 yen

What is Atami's specialty "Atami Bataa Anpan"?

～Anko (red bean paste) is stuffed into the bread. Melt-in-your-mouth butter

Cumulative sales exceed 1.2 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream with a nostalgic flavor.

＜Outline of the product

Product name: Atami Bataian Anpan

Price: 420 yen

Allergy：Dairy ingredients, eggs, wheat, soybeans

熱海ばたーあんパン 1個 420円

Atami Bataa Anpan 420 yen per piece

All prices include tax.

What is "Mataichi An's Atami Bataa An Pan"?

～A sweet blend of Japanese and Western sweets made with homemade red bean paste and butter, which has been passed down from Mataichian for 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観