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In 2021, the Hanyu Distillery was revived and the visitor center opened. New product "TONE - Tone - Hanyu" from Toa Shuzo to be released on August 1

~World Malt Whisky, a blend of malt whisky and whisky blending techniques cultivated over many years.

株式会社東亜酒造

Toa Brewery Co. (Head Office: Hanyu City, Saitama Prefecture; Representative Director: Yasuhisa Nakata) announced today that on August 1, 2025 (Friday), it will release a new World Malt Whiskey "TONE - Hanyu World Malt," which is made by vatting carefully selected Scottish malt whiskies with the single malt whisky from the Hanyu distillery, where the company will resume distilling its own whisky in 2021, as key malt. TONE - Hanyu World Malt", a new world malt whisky, will be released.


TONE -トーン- 羽生 商品画像

TONE - Hanyu Product Image


On February 28, 2025, the company released Hanyu GENESIS, the first release from the Hanyu Distillery, a single malt whiskey, in a limited edition of 2021 bottles worldwide in honor of the resumption of distillation in 2021. On May 16 of the same year, the "Hanyu Distillery Visitor Center" was opened and tours of the whiskey production process began.

TONE" is the company's new whiskey brand and will be sold throughout the year.


The new product will be available at Hanyu distillery stores, the company's own mail order site "Toanokura", the mail order mall site "TOANOKURA Rakuten Ichiba", and mass merchandisers nationwide.


<Product page

URL] https://www.toanokura.com/shopdetail/000000000084

Toa Shuzo official online store "Toanokura" TONE - Hanyu World Malt page

Sales will begin on August 1.



About the new product

This blended malt whisky is made by vatting several Scottish malt whiskies with the single malt whisky made at the Toa Shuzo Hanyu Distillery, which will resume its own distillation in 2021, as the key malt. The slightly sweet aroma derived from the non-peated malt whiskey aged in bourbon casks for about three years, and the slightly smoky and complex aroma and aftertaste derived from the peated malt whiskey also aged in bourbon casks for three years form the "TONE - Tone - Hanyu World Malt".


Based on the blending techniques that we have developed over many years, we have added depth not found in the 3-year-old Hanyu distillate by vatting several Scottish malt whiskies that have been stored for longer periods of time, creating a taste that is a perfect blend of whiskies.


TONE -トーン- 羽生 1

TONE - Hanyu 1


Product Name : TONE - Hanyu World Malt

Ingredient : Malt (British and domestic production)

Content : 700ml

Container : Bottle in a cosmetic box

Alcohol percentage : 48

Suggested Retail Price : 9,900 yen (tax included)

Recommended drinking style : Rock ◎, watered ◎, highball ◎, straight ◎

URL : https://www.toanokura.com/shopdetail/000000000084



The Idea Behind the New "TONE" Brand

The brand name "TONE" was created with the hope that the whiskey will continue to be a special sound that enriches the various scenes and times in the lives of those who drink it. We also want to continue to be a brand that will never fade away, even as the times change and the tone (TONE) that captivates people.


TONE -トーン- 羽生 2

TONE - TONE - Hanyu 2


About SNS

Facebook account : https://www.facebook.com/toashuzo

Instagram account : https://www.instagram.com/toashuzo/

X account : https://x.com/toashuzo

Other updates : https://lit.link/toashuzo



About Toa Shuzo Co.

Toa Shuzo Co., Ltd. began brewing sake in Chichibu in 1625. In 1941, the company moved its headquarters to Hanyu City, a grain-growing region blessed with abundant water, where it has continued to brew sake for nearly 400 years.

Since then, the company has been headquartered in Hanyu City, a grain-growing area blessed with abundant water, and has been making efforts to create products rooted in the local community. We have also started to produce and sell food products as a group company of Hinode Holdings Co.

Together with group companies, we obtained the food safety "FSSC22000" certification in 2018, and are striving to deliver safe food products to our customers.


Toa Shuzo obtained a license to produce whiskey in 1946, installed distilling equipment in 1980, and started production. during the "local whiskey" boom in the 1980s, the company was highly regarded despite its small production scale and was called "the male of the East". However, due to the subsequent slump in whiskey consumption, the distillery regrettably ceased operations in 2000.


In February 2021, Toa Shuzo Hanyu Distillery restarted distilling its own malt whiskey by incorporating new technology based on the previous production technology, and revived the production of its own malt whiskey.


On May 16, 2025, the Hanyu Distillery Visitor Center opened and began offering tours of the whiskey production process.



■About Hanyu Distillery Visitor Center

URL: https://hanyu-distillery.jp/



Company Profile

Company name: Toa Shuzo Co.

Representative: Yasuhisa Nakata, Representative Director

Location: 4-1-11 Nishi, Hanyu-shi, Saitama 348-0054

Establishment: 1941

Business description: Manufacture and sale of alcoholic beverages (sake, synthetic sake, shochu, whiskey, liqueurs, spirits)

      liqueurs and spirits)

Capital: 10 million yen

URL : https://www.toashuzo.com/

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