Do not buy such glasses. The eyeglasses industry has become a sundry goods industry. To an industry that can provide quality medical equipment Sales of "Glasses as Education (Yu-Geisha)" will start from August 25, 2012.

Eyeglasses as Education" written by ojim Ltd. (located at 1-11-21 Kichijoji Honcho, Musashino-shi, Tokyo; President: Jiro Ito) will be available for pre-order from August 1 and on sale from August 25 at bookstores and mail order sites nationwide from Yu-Geisha.

Cover

Contents

Chapter 1: This is all you need to know about eyeglasses

Chapter 2: Your Health is Made by Your Glasses

Chapter 3: Choosing Good Eyeglasses Starts with Choosing a Good Optician

Chapter 4 Examination necessary for eyeglasses

Chapter 5 How to choose lenses without leaving it to the store

Chapter 6 Selecting frames that fit your bone structure

Chapter 7 Proposals for the Future from an Optician's Owner

Intentions of the project

We hope that the public will use this book as a tool to obtain the minimum knowledge before buying eyeglasses and to make a good shopping decision. We believe that the quality of life and labor productivity will improve as more people use quality eyeglasses, and that this will lead to the development of the nation as well.

Background

The Japanese eyeglass industry has long been called a "sunset industry. In the past, people involved in the industry hoped for the development of the industry under the slogan "Aim for 1 trillion yen. However, in recent years, the industry has been stagnant, with sales of around 400 billion yen. The main reason for this is the decline in the unit sales price, and this is due to the fact that the public has supported the type of business that achieves customer satisfaction with low unit prices, as symbolized by the deflationary management companies that have made great strides in the industry. According to the author's simple calculations, the economic value lost as a result of this has amounted to approximately 40 trillion yen on an annual basis, and as a result, the national interest has been damaged.

The author has always maintained that changing one's eyeglasses will change one's visual life, and if one's visual life changes, one's country will change. He believes that low quality eyeglasses supplied by deflationary management and sales methods that lack precision have reduced the quality of life and labor productivity of the Japanese people, and have even pushed down international competitiveness. Therefore, we believe that there is an urgent need to improve the knowledge and awareness of industry professionals, and to make each and every citizen aware of the positive and negative effects that eyeglasses can have on the individual.

Intended Readership

Wealthier and more genuine people in their late thirties to sixty years old. The past "how-to" books on eyeglasses were mainly based on the fashion angle and focused on what looks good and does not look good on people.

The raison d'etre of this book

Although eyeglasses are a fashion item, they are not miscellaneous goods, but first of all, they are medical instruments, and a minimum knowledge of their functions is required in order to purchase them. Without that knowledge, it becomes difficult to select the lenses and frames that are necessary for you. The raison d'etre of this book is to supplement that missing knowledge.

[Mail order site URL

(1)Yu-Geisha Website

https://www.yugeisha.com/works/educationglasses/

(2)Rakuten Books, Inc.

https://books.rakuten.co.jp/rb/18210879/?l-id=search-c-item-img-01

(3)Amaozon

https://amzn.asia/d/64atN5s

Company Profile / OJIM Ltd.

Location: 1-11-21 Kichijoji Honcho, Musashino-shi, Tokyo

Representative: Jiro Ito, President

Establishment: 2004

URL : https://opteria-glassias.jp/

Business description: Eyeglass retailer / Frame design and planning wholesaler / Small and medium-sized micro opticians for local development

　　　　　 Lecturer at seminars to raise awareness of local small and medium-sized opticians