Fast-pass type ticket service for multiple uses including food and beverage, events, and sightseeing Ticket service "Haya Pass" beta version to be officially released in August

Haya Pass Corporation (Arakawa-ku, Tokyo; CEO: Kai Katayama) will officially release the beta version of "Haya Pass" (official website: https://www.haya-pass.jp/ ), a fast-pass type ticket service that provides values such as "saving time," "improving comfort," and "ensuring rarity," in August 2025. The beta version of "Haya Pass" (official website: ) will be officially released in August 2025.

Haya Pass" is a digital service that allows users to purchase tickets in advance from their smartphones to smoothly achieve priority entry and priority purchase. The service was designed as a time-tested ticketing platform that can be used not only for dining, events, sightseeing, sports games, leisure activities, and other occasions where users value not only time, but also comfort and the rarity of the experience.

Haya Pass

Genre

Enhancing the value of time and experiences" in response to social issues and changes in consumer behavior

As social and climatic issues diversify, such as the risk of heat stroke due to extreme heat, overtourism at tourist attractions, and the growing "time performance" (Taipa) mentality, awareness of "how to use limited time in a meaningful and comfortable way" is rapidly increasing. The awareness of "how to use limited time in a meaningful and comfortable way" is rapidly increasing.

In addition, people are diversifying the way they enjoy their trips and holidays, including spots they find on SNS and hands-on activities provided by local residents and guides. As lifestyles in which each individual makes the most of "limited time" take root, many people are beginning to realize that waiting in line and unpredictable waiting times are depriving them of life's precious moments and valuable experience opportunities.

Against this backdrop, "Haya Pass" was created as a means to "save time, increase comfort and the value of the experience, and ensure that rare opportunities can be enjoyed. Furthermore, it contributes to addressing issues such as rising costs in the food and beverage industry and staff shortages in facility operations as a mechanism for generating new revenue while maintaining existing resources.

What is Haya Pass?

■How to use the service (users)

1. users select a restaurant/facility they wish to visit from the official website, or specify a ticket for the desired date and time from a 2D code on a poster in a storefront or facility

(2) Pay in advance by credit card

3. present the ticket displayed on the smartphone screen on the designated date and time to receive the service

Usage 1

Usage 2

Usage 3

Usage 4

■Two ways of using the system allow flexible implementation according to the type of operation

(1)Priority ticket: Priority guidance to those who have purchased tickets in advance.

No need to manage or reserve seats or reservations in advance for priority guidance.

Can be introduced with existing resources with little or no impact on normal business operations.

・Minimal burden on the field due to simple smartphone operation.

(2) Complete reservation tickets: Only complete reservations are required to control the number of people and time of use in advance.

No lines are formed, which is effective in preventing heat stroke and reducing problems in the neighborhood.

(3) Time-designated changeover system: Enables planned operations and reduces losses for restaurants.

Reduces operational load such as reception, guiding, and waiting in line, which also contributes to personnel reduction.

The two methods (1) and (2) can be used in combination. Flexible operation is possible according to time of day and congestion conditions.

■Example of utilization scenarios

Restaurants: Stable operation with priority information on weekdays and complete reservations on weekends.

Sightseeing facilities: Ticket system for specific hours only to alleviate overtourism.

Live concerts and festivals: Priority admission to disperse gate congestion, and priority purchase of food and beverage booths.

Sports: Priority admission, priority purchase, and participation in events with athletes.

Amusement facilities: For time-specific and priority admission to popular attractions and events.

Local events: For both safety measures such as reducing congestion and preventing heat stroke, as well as improving the experience.

Features of the Service (Advantages of Introduction)

No introduction cost and no monthly fee: No introduction risk with a model that generates commissions on sales.

Easy operation with a smartphone: Local staff can operate the service with just two taps on their smartphone.

Credit card payment support: Users can easily pay in advance.

Multilingual support: English, Chinese (simplified/traditional), and Korean are supported, making it possible to handle inbound transactions.

Pre-payment leads to revenue generation: Effective as a no-show measure.

No need for specialized equipment or special staffing: New revenue can be generated without changing existing resources.

Flexible pricing: Minimum 500 yen (including tax), immediately changeable in 10-yen increments; adjustable number of users and number of copies sold. The number of people using the service and the number of copies sold can also be adjusted to control congestion.

Dynamic pricing: Price fluctuation function based on demand and time of day will be added in the future.

■Future Prospects

Haya Pass will continue to expand the number of scenes in which it can be introduced and strengthen partner collaboration to accommodate more industries, facilities, and regions in the future.

In particular, we will accelerate the development of the system as a mechanism to both "relieve congestion and improve the experience" at various sites, such as restaurants, sightseeing, events, sports, and leisure activities.

In addition, we are actively promoting collaboration with companies and support businesses that provide services to the food, beverage, and tourism industries. We are also actively promoting partnerships with companies and support businesses that provide services to the food, beverage, and tourism industries.

In the future, we will continue to expand the number of introduction scenarios and strengthen partnerships, aiming to realize "a society that maximizes the value of time and experiences.

For inquiries regarding this matter, please contact

Haya Pass Corporation Customer Service

Mail: info@haya-pass.co.jp

Web: https://haya-pass.jp/shop/

＜Official SNS accounts

Instagram

Haya Pass (for individuals) @haya_pass_ticket:

https://www.instagram.com/haya_pass_ticket/

Haya Pass (for corporations) @haya_pass_shop:

https://www.instagram.com/haya_pass_shop/