LAWSON] Perfect for Summer! Three New Colorful Lassi Smoothies! Frozen fruit and yogurt flavored, cool and sweet, a new drink sensation! 　Available at MACHI cafe+ from July 15!

LAWSON, INC. will release three types of "Lassi Smoothies" from July 15, 2025 (Tuesday) at 37 limited-edition "MACHI cafe+" stores nationwide, including Kanto, Hokkaido, and Niigata. These new cool and colorful summer drinks are a combination of a thick yogurt-flavored smoothie and frozen fruits (mango, strawberry, and blueberry), making them perfect for summer.

MACHI cafe+ website: https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html

Lassi Smoothie

Background of the birth of the Lassi Smoothie: Commercialized based on an idea from a crew member!

MACHI Cafe+ started from the voices of store crews (part-timers and part-timers) who wanted to "talk with customers through hand delivery," and has been actively absorbing opinions from each store in its operation. This product idea for a "Lassi-like smoothie" was also submitted by a store crew member.

Based on this idea, the product development staff went through a process of trial and error to create a lassi smoothie with a yogurt-like paste that contains fresh cream and condensed milk and has a rich sweetness and just the right amount of sourness.

The use of frozen fruit makes this lassi smoothie cool and refreshing, colorful and pleasing to the eye, and perfect for summer.

Product Description

Product name: Mango Lassi Smoothie

　　　　　Strawberry Lassi Smoothie

　　　　　Blueberry Lassi Smoothie

Price ： 440 yen each (tax included)

Release date ：July 15, 2025 (Tuesday)

Sales outlets: LAWSON MACHI cafe+ outlets

　　　　　( https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html )

Three types of Lassi Smoothies

Product Details

Mango Lassi Smoothie (440 yen including tax)

This yellow luscious smoothie is made with frozen mangoes and is full of summery flavor.

It goes well with spicy curry, a summer favorite! It is also recommended as an accompaniment to lunch.

Mango Lassi Smoothie

Strawberry Lassi Smoothie (440 yen including tax)

The combination of sweet and sour frozen strawberries and the richness of condensed milk and whipped cream gives this smoothie a rich flavor.

This rewarding smoothie can be enjoyed like a dessert, and its gorgeous pink color will lift your spirits.

Strawberry Lassi Smoothie

Blueberry Lassi Smoothie (440 yen including tax)

The deep purple color is impressive.

The refreshing tartness of frozen blueberries and the gentle sweetness of yogurt flavor blend perfectly to create a refreshing aftertaste.

Blueberry Lassi Smoothie

Poster to be displayed in the store

Drink 10 cups and get one free! Special stamp cards are now being distributed at the store].

A stamp card is now being distributed at the store. Please collect the stickers and enjoy your drink at a discount!

Machi Cafe Plus drinks (example)

Is "handmade" going against the times? No, it is because of the times we live in! About "MACHI cafe+"]

From September 2022, LAWSON will be fully rolling out the "MACHI cafe+," a service that utilizes the store's kitchen space to serve each drink by hand after receiving the customer's order. The "MACHI cafe+" service of "handmade each and every cup" was started in response to a request from a store crew (part-time and part-time workers) who wanted to "have more conversations with customers. Through this service, we aim to activate communication between crew members and customers, and build a relationship where customers feel "I came to see you" and "I want to buy from you.

In introducing the service, the customer service skills of the crew members working in the stores and the human resource development system are also important criteria. Among "fantasistas" who are certified within the company according to the knowledge and skills of their crew members, we certify particularly outstanding staff as "grand fantasistas(*)". This certification system encourages self-improvement among staff and improves their motivation.

Since many customers visit LAWSON every day, we try to provide fresh discoveries no matter when they visit our stores. We always have a lineup of 6 to 10 types of both regular and seasonal products, including smoothies made with fresh bananas and specialty coffees.

*Lawson established the "Fantasista System" in 2012 to recognize staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, in addition to the MACHI cafe, more than 20,000 crew members have been certified in four different fields: customer service, machikado kitchen, and fast food. The top-ranked crew members selected from among the "Fantasista" are the "Grand Fantasistas.

Appearance

Serving customers with a smile