Roadside Station Kisarazu Kitaketa-no-sato】On weekends and holidays, we will hold a special all-you-can-stuff event! Special new program for all-you-can-stuffed agricultural products held on Saturdays, Sundays and holidays! 10 kinds of vegetables and all-you-can-stuff blueberries are available for 2 days each!

Michi no Eki Kisarazu Ukitanosato (Location: Kisarazu City, Chiba Prefecture; Operated by Nahanosato Co., Ltd.), which handles approximately 2,000 local specialty products including seasonal agricultural produce and attracts more than 1.5 million visitors annually in Chiba Prefecture, a fierce battleground among roadside stations, with a cumulative total of more than 13.6 million visitors. (Location: Kisarazu City, Chiba, Operated by Nahanasato Co., Ltd.) will continue to hold the very popular "Umauma Vegetable Event" on every Saturday, Sunday, and national holiday in July 2025, with a cumulative total of more than 35,000 visitors.

On the first Saturday and Sunday in July, a special "All-you-can-stuff 10 kinds of vegetables in 1 minute challenge" will be held to thank everyone who has been patronizing Umauma Vegetable Village. In addition, on July 20 (Sun) and July 27 (Sun), we will hold the "All-you-can-stuff blueberries for one minute challenge" produced locally in Kisarazu. The above two events are new to this year's event. This is a chance to get a large quantity of seasonal farm products grown with sincerity by local producers for less than 500 yen! We are looking forward to welcoming you with a variety of events in the spirit of hospitality to make your trip a memorable one.

[Official website] https://chiba-kisarazu.com/

This season, too, a rich lineup of seasonal vegetables grown with love and care by local producers will be available!

About the "Umama-uma Vegetable Event" and special new plans for this season

Since its opening in 2017, Roadside Station Kisarazu Kitakita-no-sato has been selling a variety of local specialty products centered on locally grown agricultural products, with a focus on sales where the faces of local contract farmers can be seen. Currently, the number of contract farmers exceeds 350, and the total number of visitors has exceeded 13.6 million. It has become one of the leading roadside stations in Japan.

In the "Umamauma Vegetable Event," local farmers lovingly grow their produce and give it away as much as they can, allowing participants to enjoy it and save money at the same time. The aim of the event is to make more people aware of the delicious farm products of local farmers. With the cost of living skyrocketing due to successive price hikes of food and daily necessities, we want to make everyone as happy as possible, so this season, the participation fee will again be less than one coin! In the beginning, we purchased substandard produce from the farmers and offered it to our customers, but the farmers also wanted to produce good quality produce. However, farmers are now also willing to offer better quality products, and many of the same quality produce is now available at the store. In the "All-you-can-pack 10 kinds of vegetables in 1 minute challenge" to be held on July 5 (Sat) and July 6 (Sun), you can pack 10 kinds of vegetables such as corn and mini-tomatoes into a bag in 1 minute. You can get 10 kinds of local seasonal vegetables in just one participation. The "All-You-Can-Pack Blueberries in One Minute Challenge" on July 20 (Sun) and July 27 (Sun) will feature large, sweet blueberries grown in Kisarazu by the "Donegara Cultivation" method, in which the berries are planted directly in the ground and given as little water and fertilizer as possible. Within the time limit, participants are required to pick one by one with their fingertips and fill a special cup. This event was organized to support the local producers as well as to deliver the delicious taste of Kisarazu's local products to the public. In addition, summer vegetables such as okra and pumpkin, peanuts, a specialty of Chiba Prefecture, and new rice in the fall will also be available. We hope you will join us for the "Umauma Vegetable Event" to create memories of your summer vacation with your family and friends.

Event Schedule from July to October

From July to October, every Saturday, Sunday, and national holiday, you can get local seasonal farm products for less than one coin (less than 500 yen including tax) through hands-on events such as all-you-can-stuffing. The first "All-you-can-stuff 10 kinds of vegetables in 1 minute challenge" will be held on July 5 (Sat) and July 6 (Sun), and the "All-you-can-stuff blueberries in 1 minute challenge" will be held specially on July 20 (Sun) and July 27 (Sun). In addition, "All-you-can-stuff fresh peanuts" and "All-you-can-stuff new rice" will be held in early fall. In early autumn, "all-you-can-eat fresh peanuts" and "all-you-can-eat fresh rice" will be offered.

*The event details are subject to change depending on weather and harvest conditions. Please check the SNS and blog announcements posted every Friday for the final event details.

All-you-can-stuff 10 kinds of vegetables in 1 minute challenge (7/5,7/6)

◆Vegetable All-you-can-stuff 10 kinds in 1 minute challenge (7/5,7/6)

10 kinds of vegetables will be available: green bell pepper, eggplant, cucumber, mini-tomato, corn, onion, potato, edamame, zucchini, and mini pumpkin. *Vegetable types are subject to change depending on weather and harvest conditions.

All-you-can-stuff blueberries one-minute challenge (7/20,7/27)

◆All-you-can-stuff blueberries 1-minute challenge (7/20,7/27)

You have one minute to pick and put one large, sweet blueberry, a specialty of Kisarazu, into a special container. This is a serious competition that requires both concentration and speed!

Corn Picking Contest (7/12)

◆Corn Peeling Contest (7/12)

The number of corn that can be peeled in 30 seconds is the number of corn you get! The sweet corn is the pride of local growers.

All-you-can-eat new rice heaping (4 times from 9/21)

◆All-you-can-eat new rice (4 times from 9/21)

You can get as much new rice as you can fill a square in one minute. The key is to fill the square to the rim.

All-you-can-stuff fresh peanuts (10 times from 8/16)

◆All-you-can-stuff raw peanuts (10 times in total from 8/16)

Get as many raw peanuts from Okuno Farm as you can stuff into a bag within the time limit of 1 minute.

◆All-you-can-stuff fresh ginger (4 times from 9/14)

◆All-you-can-stuff fresh ginger (4 times from 9/14)

Get as much fresh ginger from Okuno Farm as you can stuff into a bag within the time limit of 1 minute.

Schedule of events *All events can be participated for less than 500 yen including tax.

July 2025

　Saturday, July 5: 10 kinds of vegetables

　July 6 (Sun): 10 kinds of vegetables

　12 (Sat): Early corn

　13th (Sun): New potatoes

　19 (Sat) : Eggplant peppers

　Sun 20 : Blueberries

　21st (Mon): Watermelon

　26th (Sat): Green peppers

　Sun. 27: Blueberries

August 2025

　Saturday, 2nd : Pumpkins

　3rd (Sun) : Eggplant and green peppers

　Saturday, 9th: Okra (Japanese okra)

　Sunday, 10th : Kabocha

　11 (Mon) : Okra

　16th (Sat) : Fresh peanuts

　Sun 17: Fresh peanuts

　Saturday, 23rd: Okra

　24 (Sun): Fresh peanuts

　Saturday, 30th: Raw peanuts

　Sunday, 31st: Raw peanuts

September 2025

　Saturday, September 6: Raw peanuts

　Sunday, September 7: Okura

　Saturday, 13th: Raw peanuts

　Sun. 14: Fresh ginger

　Monday, 15th: Raw peanuts

　Saturday, 20th: Raw peanuts

　Sun. 21: Newly-ripened rice

　23 (Tue): Raw peanuts

　Saturday, 27th: New rice

　Sun. 28: Fresh ginger

October 2025

　Saturday, 4th: New ginger

　5th (Sun) : New rice

　Saturday, 11th: New ginger

　Sun. 12 : New rice

　13th (Mon): Eggs

　Sat, 18: Eggs

　Sun, 19: Roasted peanuts

　25 (Sat): Roasted peanuts

　26th(Sun): Mandarin oranges

10 kinds of vegetables: All-you-can-stuff 10 kinds of vegetables in 1 minute challenge, early corn: Early corn peeling contest, new potatoes: All-you-can-stuff new potatoes, eggplant peppers: All-you-can-stuff eggplant peppers, blueberries: All-you-can-stuff blueberries in 1 minute challenge, watermelon: Watermelon rock-paper-scissors contest, green peppers: All-you-can-stuff green peppers Pumpkin: All-you-can-stuff pumpkin, Okra: All-you-can-stuff okra, Fresh peanut: All-you-can-stuff fresh peanut, Fresh ginger: All-you-can-stuff fresh ginger, New rice: All-you-can-stuff fresh rice, Egg: All-you-can-stuff egg ball (participation fee 300 yen including tax), Roasted peanut: All-you-can-stuff roasted peanut, Mikan: All-you-can-stuff mandarin orange

Outline of the Store

Name ： Michi-no-Eki Kisarazu Uketanosato

Location ： 1369-1 Shimogori, Kisarazu-shi, Chiba 292-0205

Facilities ： 206 parking spaces, 2 EV charging stations, 18 toilets

　　　　　　　　Sales facilities for agricultural, forestry, marine products, processed products, etc., eating and drinking facilities

Access: Short distance from Kisarazu-Higashi IC of Kisarazu Expressway

Tel: 0438-53-7155

Business hours: 9:00-17:00 (open year-round)

Official website : https://chiba-kisarazu.com

Official Facebook ： https://www.facebook.com/umakutanosato/

Official Instagram ： https://www.instagram.com/chibakisarazu/

Official X ： https://x.com/m_kisarazu

■Company Profile

Company Name ： Nahanosato Co.

Location ： 260 Teradai, Narita-shi, Chiba 286-0022

Representative ： Yasuyuki Kawakoshi

Establishment ： July, 1983

Business activities: Management and operation of roadside stations, development, production, and sales of tourist souvenirs,

　　　　　 Processing and sales of crafts and folk crafts, sales of foodstuffs

Capital ： 10 million yen