Google MAP rated the highest* cake store in Japan Aged basque cheesecake shop enters the event business in earnest! CACIORI, a cake store that will change the gift market CACIORI, a cake shop that will change the gift market, will start sales at Ikebukuro Tobu from July 3!
Developing new sales locations to accommodate changes in the cake industry
株式会社ビースリー
CACIORI, a brand of aged basque cheesecake operated by Beasley Corporation (Location: Shinagawa-ku, Tokyo; President: Mitsuhisa Tawa), will enter the event business in earnest.
Sales will begin on July 3, 2025 at concourse 3 on the first basement floor of Ikebukuro Tobu.
Aged Basque Cheesecake
■Sales hours
July 3-9, 2025 10:00 - 20:00
Tobu Department Store Ikebukuro, B1F, Concourse 3
We will sell a limited number of aged basque cheesecakes, which are not usually sold and have never been frozen.
The first event was held at Isetan Shinjuku in February, followed by a second appearance at the same store in May. This will be the third time.
*Rated 4.9 out of 5 out of over 300 reviews of the cake store.
From April 2024 to the end of March 2025, Internet survey, own research
■Confectionery stores are shrinking nationwide, triggered by demand for gifts
According to the Chamber of Commerce and Industry, 51 bankruptcies of confectionery stores in town occurred in FY2024, 1.6 times more than in the previous year. In addition, the recent sharp rise in the price of raw materials has also put pressure on confectionery shops, which are struggling to pass on the cost to consumers. The company is now facing a difficult business situation.
Background of Full-Scale Entry into Event Business
Three years after opening for business, we have focused on online sales of our aged basque cheesecakes.
However, with the increase in the number of orders and direct sales, the number of cakes sold increased every year, and many cakes were sold out.
The number of baked goods sold in the first half of this fiscal year was 220% of the number sold in the same period in 2024.
The representative of the company decided to enter the event business in earnest to expand new sales bases in order to "take this opportunity to have as many people as possible eat our products.
The company had been offering only frozen whole cakes, but it successfully launched "refrigerated" cakes at department store events.
We have only ever sold frozen whole cakes, which means that we have specialized in gifts and souvenirs. We have already introduced a refrigerated cake that has never been frozen at Isetan Shinjuku, and it has been well received, so we expect it to contribute to new gift demand at department stores.
About Aged Basque Cheesecake
The "Aged Basque Cheese Cake" proves to have approximately 1.77 times more flavor components than our pre-aged cheese cake.
It was also proven that the viscosity, elasticity, and moisture content were approximately 8.43 times, 1.15 times, and 0.69 times higher, respectively. It was revealed that "Aged Basque Cheesecake" has approximately 2 times stronger flavor and 8 times thicker, tastier, more moist, and more mellow cheesecake.
■How an IT company became a cake shop
Mitsuhisa Tawa, president of Beasley Corporation, who had been running an IT company since 2007, launched a sweets business as a new venture in 2022.
In the vicious circle of building a factory on a private road where no one can pass by, without being able to cook, without being a patissier, without being related to a famous restaurant, and without having a store, we decided not to launch the product unless we could make a delicious product, and it took us more than 300 trial runs, improvements, and one year to create the product.
We, who are not pastry chefs, have no common sense in making sweets, so we focused on the aging process, which is not commonly used in sweets, and achieved the smoothness and sticky flavor by aging the product gluten-free and without rice flour, etc.
We were the first in the cake industry to ask an ingredient analysis company to analyze the ingredients, which allowed us to obtain numerical proof of ripeness and evidence of ripeness.
In addition, as a food loss prevention measure, we donate broken products and products that cannot be sold to orphanages for every 10 holes of cake we have accumulated, and we have delivered to more than 2,000 children at 40 orphanages in the first year and a half since the start.
Aged Basque Cheesecake Factory
The factory was originally set up to specialize in mail order, but it was ranked first in the restaurant food category in a crowdfunding campaign with over 200 participating restaurants, and there was a waiting list of up to 3 months.
We received many inquiries from customers who wanted to purchase directly from us, so we started direct sales at the workshop, which is located a 7-minute walk from Zoshiki Station on the Keikyu Line. Since there was no pedestrian traffic in front of the store and only a few people a day passed by on the private road, originally no one would purchase our products upon seeing the exterior. However, nowadays, more than 20 people a day visit the store to purchase whole cakes.
Exterior view of the Aged Basque Cheesecake Shop
Aged basque cheesecake 2
Aged Basque Cheesecake Shop
Location: 101A Sun Island, 2-5-10 Minami-Rokugo, Ota-ku, Tokyo 144-0045
Access ： 7 minutes walk from Zoushiki station on Keikyu line
Business hours ： 10:00-18:00 Monday-Friday
12:00～16:00 Sundays, closed on Saturdays and national holidays *Close when sold out
Reservations available: Please call 0364179636 between 10:00 and 16:00 on weekdays.
Available : Chocolat Laboratory gâteau chocolat
Aged Basque Cheesecake
Google MAP: https://maps.app.goo.gl/wwRQZiHjjBnaytzR7
About Beasley Inc.
From consulting services and SEO for the telecommunications industry, including mobile Wi-Fi and home routers, to distribution and food consulting, to the development, production, and sales business of bread and confectionery. In recent years, the company has also been actively engaged in overseas business, including restaurant store operations in Thailand.
Company name: Beasley Co.
Representative: Mitsuhisa Tawa, President
Location ： 609 Dormi Gotanda Deux Maisons, 2-10-8 Nishi-Gotanda, Shinagawa-ku, Tokyo
Establishment : June 2017
Telephone number: 03-6417-4811
Business : Production and sales of basque cheesecakes, operation of own media,
Consulting services for telecommunication systems
URL ： https://be-3.co.jp/
Own media: Everbest https://be-3.co.jp/everbest/
Carinavi https://be-3.co.jp/carinaviomatome/
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