A new habit to enhance the potential of sheet masks. An "introductory cream" to be used before the mask is born.

The skin weaves me together. (Head office: Ginza, Chuo-ku, Tokyo; CEO: Kiyoshi Amami), which operates the COCOCHI skincare brand under the brand slogan "Skin weaves itself together," will launch the COCOCHI Sheet Mask APPEDE BOOSTER," an item that supports the functions of sheet masks.

COCOCOCHI Sheet Mask Appde Booster(1)

The sheet masks that COCOCHI has proposed to date are based on the two-step method of "preparing the skin before masking in Step 1, followed by intensive care with the sheet mask in Step 2. Focusing on the "importance of step 1" of this method, we have developed an "introduction cream" to be used before your sheet mask. The product will be sold at the flagship store "COCOCHI OMOTESANDO" in Omotesando, Tokyo, on our e-commerce site, and at drugstores nationwide.

COCOCOCHI Sheet Mask Appde Booster(3)

A new habit of "using before sheet masks".

It "boosts" your skin care routine and gives it a soft, supple, and glistening appearance.

This introductory cream is used before sheet masks to soften and condition the skin while moisturizing it, preparing it to receive the next sheet mask.

An airless pump is used to use up the entire contents. The material is matte, and the texture and size are designed to feel "comfortable" when held in the hand.

Texture

How to use

Use just before using the sheet mask.

Take 4-5 pumps (approx. 1g) in your palm and apply gently to the entire face. Then use your sheet mask.

■Scent

Fresh floral

Slight fragrance that rises softly when the cream is applied

Main sales channels

Flagship store "COCOCHI OMOTESANDO

Our e-commerce site (https://cocochicosme.com/)

Nationwide drugstores

Enhancing the satisfaction of regular sheet masks with the "apply" function

Developed in consideration of the compatibility with beauty ingredients contained in sheet masks. This cream aims to effectively deliver sheet mask ingredients to the skin and make them work effectively.

The cream works before and during the sheet mask, helping to increase the satisfaction of the usual sheet mask.

Before the sheet mask

Fills the skin with moisture, improves flexibility, and prepares the skin to accept the ingredients of the sheet mask to be used.

Squalane & human ceramide*1 [Keeps moisture retention and flexibility

During mask application

Supports ingredient penetration and skin blending while tuning out discomfort during sheet mask use

CICA*2

[Supports skin conditioning and soothes the skin] 【Supports skin conditioning and soothes the skin

Pepper-derived extract*3

Penetrates the skin (down to the stratum corneum)

Three types of elasticity and luster ingredients*4 (RejuveNADTM*5, Fullerene, Clara root extract)

The ingredients overlap with the ingredients in the mask to bring out firmness and luster.

Unique ingredient "Orimos(R) "*6

A nature-derived complex that supports skin flexibility.

After the mask

After the mask】 【After the mask】 It gives a fresh finish with a plump elasticity feeling!

*1 Ceramide AP (moisturizing ingredient)

*2 Camellia japonica leaf/stem extract (moisturizing ingredient)

*3 Tetrahydropiperine (skin conditioning ingredient)

*4 Sunflower bud extract, fullerene, clara root extract (all moisturizing ingredients)

*5 Sunflower bud extract (moisturizing ingredient)

*6 loquat leaf extract, rosemary leaf extract, plum fruit extract, chia leaf extract, matsutabi fruit extract (all moisturizing ingredients)

COCOCHI

COCOCHI is a skincare brand with the concept of "providing an opportunity to think about your own comfort. COCOCHI was created in 2017 for customers who want to care for themselves, face their skin, and take good care of it. Currently, the brand offers basic care products ranging from lotions to creams, as well as special care products such as sheet masks, eye care, and cream masks.

In April 2024, a global flagship store will open in Omotesando, where customers can experience COCOCHI skincare, as well as try out pre-launch products and special limited items.

Unique ingredient "Orimos(R)

Orimos(R) is a unique complex of naturally derived ingredients developed with a focus on skin changes that occur with age. The main ingredients include loquat leaf extract, rosemary leaf extract, and chia leaf extract. Each use of this product gives skin elasticity, moisture, and a comfortable feeling.