Doraku will have a booth at "Japanese Wind MATSURI"! Traditional craft "Ise Gigakushi Paper" items will be exhibited and sold!

Doraku Corporation (Head office: Asahi-machi, Mie Prefecture; Representative Director: Hironori Soga) will open a store at the joint exhibition and sales event [Wa no Kaze MATSURI]**, which will be held in Shibuya-ku, Tokyo from July 3 (Thu) to July 9 (Wed), 2025, under the theme of Japanese creativity.

Japanese Wind MATSURI

At this event, creators and traditional craftspeople from various fields will fuse together like the wind in a festival of "harmony and creativity" centered on the motif of "wa" (harmony).

About the exhibited products

Doraku plans to exhibit and sell items using "Isegikakushi," a traditional craft designated by Mie Prefecture. The products, including the much-talked-about fragment case** "MOCHI "**, will be on display, combining the functionality that accompanies modern life with the beauty of Japanese craftsmanship.

■Outline of Event

Event name: Japanese Wind MATSURI

Dates: Thursday, July 3, 2025 - Wednesday, July 9, 2025

Hours ： 12:00 - 19:00 (may be extended depending on the number of customers served)

Venue : 3-25-12 Jingumae, Shibuya-ku, Tokyo

Admission : Free

Event Outline

Brands and artists scheduled to open stalls (honorific titles omitted/partial list)

Doraku

　Ise Gigaku Kami × Modern Lifestyle

Doraku (Ise pseudo-hide paper)

Ygg Drasill

　Budo Hakama × Japan Fashion

Ygg Drasill

Yui Maru

　Amulet Craftsmen Tie Prayers of Hemp and Straw

Yui Maru

Shingo Terasawa

　Painter, musician, novelist

Shingo Terasawa

Retl Co.

　Clothes that return to the soil

Lettle Co.

Sora Zen

　Dignified, staring at the sky-what vision will I bring to life?

　"Calm and resolute, staring at the sky-what vision will I bring to life?!"

Sora Zen

Bikaze Co.

　Yukata and Kimono Rental, Dressing/Hair Make-up

Bifu Co.

StyleO-

　Haori made by living national treasures

StyleO-(Japanese calligraphy artist)

Yuriko Matsuo (Calligrapher and Painter)

　Fusion of calligraphy and painting

Yuriko Matsuo (Calligraphy Artist)

About Doraku Co.

Doraku Co., Ltd. develops projects that rebrand traditional crafts and cultural techniques handed down throughout Japan with a modern sensibility and connect them to the next generation. The company promotes the development of sustainable crafts and products with a story, such as Ise pseudo-hide paper.