Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

Doraku will have a booth at "Japanese Wind MATSURI"! Traditional craft "Ise Gigakushi Paper" items will be exhibited and sold!

株式会社道楽

Doraku Corporation (Head office: Asahi-machi, Mie Prefecture; Representative Director: Hironori Soga) will open a store at the joint exhibition and sales event [Wa no Kaze MATSURI]**, which will be held in Shibuya-ku, Tokyo from July 3 (Thu) to July 9 (Wed), 2025, under the theme of Japanese creativity.


和の風MATSURI

Japanese Wind MATSURI


At this event, creators and traditional craftspeople from various fields will fuse together like the wind in a festival of "harmony and creativity" centered on the motif of "wa" (harmony).


About the exhibited products

Doraku plans to exhibit and sell items using "Isegikakushi," a traditional craft designated by Mie Prefecture. The products, including the much-talked-about fragment case** "MOCHI "**, will be on display, combining the functionality that accompanies modern life with the beauty of Japanese craftsmanship.


■Outline of Event

Event name: Japanese Wind MATSURI

Dates: Thursday, July 3, 2025 - Wednesday, July 9, 2025

Hours : 12:00 - 19:00 (may be extended depending on the number of customers served)

Venue : 3-25-12 Jingumae, Shibuya-ku, Tokyo

Admission : Free


イベント概要

Event Outline


Brands and artists scheduled to open stalls (honorific titles omitted/partial list)

Doraku

 Ise Gigaku Kami × Modern Lifestyle


道楽(伊勢擬革紙)

Doraku (Ise pseudo-hide paper)


Ygg Drasill

 Budo Hakama × Japan Fashion


Ygg・Drasill(ユグドラシル)

Ygg Drasill


Yui Maru

 Amulet Craftsmen Tie Prayers of Hemp and Straw


結和ゆいまーる

Yui Maru

Shingo Terasawa

 Painter, musician, novelist


寺澤晋吾

Shingo Terasawa


Retl Co.

 Clothes that return to the soil


株式会社レトル

Lettle Co.


Sora Zen

 Dignified, staring at the sky-what vision will I bring to life?

 "Calm and resolute, staring at the sky-what vision will I bring to life?!"


空禅

Sora Zen


Bikaze Co.

 Yukata and Kimono Rental, Dressing/Hair Make-up


株式会社美風

Bifu Co.


StyleO-

 Haori made by living national treasures


StyleO-

StyleO-(Japanese calligraphy artist)


Yuriko Matsuo (Calligrapher and Painter)

 Fusion of calligraphy and painting


松尾由里子(書道家絵師)

Yuriko Matsuo (Calligraphy Artist)


About Doraku Co.

Doraku Co., Ltd. develops projects that rebrand traditional crafts and cultural techniques handed down throughout Japan with a modern sensibility and connect them to the next generation. The company promotes the development of sustainable crafts and products with a story, such as Ise pseudo-hide paper.