Miyamoto Rinko, a leading distributor of motorcycle parts and accessories, The company's e-commerce site "BIKE WORKS" was relaunched on June 23!

Miyamoto Rinko Co. (Head office: Kumamoto, Kumamoto, Japan; President: Yuki Miyamoto) will completely renew its EC site "BEACH LINE BICYCLE ONLINE" on Monday, June 23, 2025, and re-launch it as a new brand "BIKE WORKS".

BIKE WORKS Square Logo

In addition to the newly renewed logo, domain, and site design, the BIKE WORKS Rakuten Ichiba store is scheduled to open by the end of July 2025. By unifying the trade name to "BIKE WORKS" in anticipation of future expansion into e-commerce malls, we will strengthen the brand and improve the user experience.

Background of Renewal

Miyamoto Rinko has operated its own e-commerce site, "BEACH LINE BICYCLE ONLINE," and is now pursuing a business strategy of opening stores in Rakuten and other e-commerce malls and expanding sales channels.

In line with this, we have adopted "BIKE WORKS" as a unified trade name and brand throughout our entire EC business. We aim to enhance recognition and branding in each channel and create an easy-to-understand and friendly EC platform for more users.

Former name: BEACH LINE BICYCLE ONLINE

New name: BIKE WORKS

New domain: https://bikeworks.jp/

Company website: https://miyarin.co.jp/

BIKE WORKS Renewal

Main renewal contents

New logo, domain, and UI

New top page (to be released sequentially in July) with enhanced mobile phone compatibility and a new user-friendly design, enabling smooth access to the desired products. The new logo, with its round, wheel-like eyes, evokes the image of two wheels, and the cycle chain motif expresses strength and unity.

◎ New Rakuten Ichiba store is scheduled to open in July.

Taking advantage of the knowledge and achievements accumulated over many years in the wholesale business, BIKE WORKS will start a mall development focusing on approximately 10,000 products, including motorcycle parts and accessories.

As a first step, the Rakuten Ichiba store under the BIKE WORKS brand is scheduled to open in July 2025. In addition to expanding its reach to users nationwide, BIKE WORKS will also strengthen its online supply and support system for bike stores and bicycle stores in underpopulated areas where there are few wholesale companies.

New Service: Start of "Online Bara-kan

By sending parts and frames purchased through e-commerce and parts obtained from other stores to our store, we will start a new online "piece-assembly" service, where compatibility and condition will be checked and a professional will responsibly assemble the bike into a single unit.

Accepted by mail and available nationwide.

After completion, the front wheel is removed and safely packaged or delivered as a complete bike (optional)

Online service eliminates the difficulty of bringing in parts for assembly.

100% (One Hundred) object VR compatible products are expanded!

100% (One Hundred), a performance eyewear brand from the U.S., has greatly expanded its lineup of products compatible with 360-degree object VR display.

Popular models including HYPERCRAFT can be viewed in detail from all angles, making online purchases a worry-free experience.

High-definition rotation/zoom allows you to check every detail and texture

360-degree comparison of details for each model

Provide a convincing purchase experience for those who cannot visit physical stores

Improve LTV with app-linked point system

Introduce point system common to both physical stores and e-commerce through member registration and official app linkage.

The system is designed to increase the lifetime value (LTV) of customers by, for example, improving the redemption rate for repeat purchases through a rank-up function based on the amount of purchases.

Future Prospects

BIKE WORKS powered by BEACH LINE BICYCLE aims to become a next-generation sports bike specialty store that is close to its customers through both real and digital operations based on the philosophy of "ALL FOR CYCLISTS" (all for cyclists).

We will create new value as a "trusted cycle partner" where customers can experience professional skills, knowledge, and support through e-commerce as well.

Company Profile

Company name: Miyamoto Rangyo Co.

Location: 6-1-42 Tagomi, Minami-ku, Kumamoto City, Kumamoto Prefecture

Representative: Yuki Miyamoto, President

Business description: Wholesale and retail of bicycles, bicycle parts, and motorcycle parts

URL ： https://miyarin.co.jp

Official website of BEACH LINE BICYCLE ： https://beachline.jp/

Online store "BIKE WORKS" : https://bikeworks.jp/

Miyamoto Ringyo Head Office