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PR Event for Traditional Crafts at KITTE Marunouchi, Tokyo July 9 (Wed.) - 13 (Sun.) at KITTE Marunouchi, Tokyo

Held a fair to support the areas affected by the Noto Peninsula earthquake and a design contest for elementary school students

Bureau of Industrial and Labor Affairs, Tokyo Metropolitan Government.

The Bureau of Industrial and Labor Affairs, Tokyo Metropolitan Government will hold a PR event for Tokyo traditional crafts titled "KOUGEI LOVERS" at KITTE Marunouchi from July 9 (Wed) to 13 (Sun), 2025.


In addition to the exhibition, demonstration, hands-on production and sales of traditional Tokyo crafts, a "Disaster Area Support Fair" will be held to exhibit and sell traditional crafts from the affected areas to support the recovery from the Noto Peninsula Earthquake. Visitors will be able to see world-class Japanese traditional crafts. In addition, a contest will be held for elementary school students to submit designs of traditional crafts that they would like to use themselves if they existed! Design Contest for Traditional Crafts" for elementary school students. The entries will be exhibited at the event to be held in November, and an award ceremony will be held. The work selected for the Governor's Prize will actually be made by a traditional craftsman and given away at a later date.


昨年の様子

A scene from last year's event


■Outline of July Event

Dates: From Wednesday, July 9, 2025 to Sunday, July 13, 2025

Hours: [Weekdays] 11:00 a.m. to 8:00 p.m.

      Holidays: 11:00 a.m. to 7:00 p.m. (*Last day until 6:00 p.m.)

Venue: KITTE Marunouchi 1st floor Atrium / Tokyo City Eye Performance Zone B1 floor

      (The B1F will be open only on Saturday, December 12 and Sunday, December 13 / hands-on production experience)

      (7-2, Marunouchi 2-chome, Chiyoda-ku, Tokyo)

Main Activities: ○Sales of products filled with craftsmanship

      Demonstrations where visitors can experience traditional craftsmanship up close

      Hands-on craftsmanship with the help of craftspeople

      Talk shows by young craftspeople who will introduce the charm of traditional crafts

      0. A fair to support the affected areas where traditional crafts from the affected areas are exhibited and sold.

URL etc.: Tokyo Metropolitan Government website

      https://www.dento-tokyo.metro.tokyo.lg.jp/events/2025/0709.html



Event Details

○Exhibition and sale of traditional Tokyo crafts

20 crafts such as Edo faceted glass, Edo Mokumegome dolls, Edo woodblock prints, Edo embroidery, Tokyo cloisonne, etc., made by skilled craftsmen with their heart and soul, and the fruits of craftsmanship that add color to daily life from 43 exhibiting businesses will be on display. These products can be used for a variety of purposes, including gifts, rewards, and celebrations for special occasions.


○Demonstrations by craftsmen, craftsman talk shows, etc.

Demonstrations and talk shows by young craftsmen will also be held.


Hands-on Craft Experience (KITTE 1F Atrium, B1F Tokyo City Eye Performance Zone)

There will be a total of 11 types of content that you can try while learning from craftspeople, with the content changing daily. This is one of the few opportunities to learn from the craftspeople. Advance reservations are recommended, but there are also slots available for same-day reservations. For detailed information on the contents and schedule, please visit the Tokyo Metropolitan Government website.

(*This event will also be held on July 12 (Sat.) and 13 (Sun.) at the Tokyo City Eye Performance Zone on the B1 floor.


Fair to Support Disaster-Stricken Areas (KITTE 1st Floor Atrium)

The Disaster Area Support Fair will be held to exhibit and sell traditional crafts from the areas affected by the Noto Peninsula Earthquake (Ishikawa, Toyama, and Niigata prefectures). The fair will exhibit and sell traditional crafts from 29 exhibitors, including Wajima lacquerware, Kutani ware, Takaoka copperware, Takaoka lacquerware, Murakami wood carving Tsuishu, Kamo paulownia chests, and 13 other crafts.



Outline of the October/November exhibition *Details will be announced at a later date.

Dates: Friday, October 31 through Tuesday, November 4, 2025

Venue: KITTE Marunouchi 1st Floor Atrium

     B1F Tokyo City Eye Performance Zone

     (2-7-2 Marunouchi, Chiyoda-ku, Tokyo)

     Tokyo Building TOKIA 1F West Galleria (2-7-3 Marunouchi, Chiyoda-ku, Tokyo)

Main Activities: ○Sales of traditional crafts, demonstrations, hands-on production, contest for new works by traditional craftspeople

     ○"It would be nice if there were such a traditional craft! Traditional Crafts", "Design Contest", etc.

      Exhibition of design contest works, etc.



Design Contest: "I wish I had such a traditional craft! Outline of "I wish there were such a traditional craft" design contest

Theme: If there were such a traditional craft, I would like to make it myself!

Target: Elementary school students

Entries: One of Tokyo's traditional crafts, or a combination of two or more traditional crafts,

      or a combination of two or more of Tokyo's traditional crafts.

      Design your own traditional crafts.

How to apply: Use the application form (A4 size) included in the flyer or download it from the website below and mail it to the address below,

      Download the form from the website below and send it to the following address by mail.

      Shibusawa Kanamachi Bldg. 2F, 1-23-2 Higashi-Kanamachi, Katsushika-ku, Tokyo 125-0041, Japan

      Tokyo Metropolitan Small and Medium Enterprise Promotion Agency, Joto Branch Office

      I wish there was such a traditional craft" Design Contest Office Design Contest Office, Tokyo Metropolitan Foundation for Small and Medium Business Promotion, Joto Branch Office

Phone: 03-5648-6606

      https://www.dentoukougei.jp/topics/2025/design-contest.html

Application deadline: September 10, 2025 (Wednesday) *This date must be postmarked.

Judging criteria: Design, futurism, and practicality judged by traditional craftspeople

      The winner of the Governor of Tokyo Award will be made by a traditional craftsman and presented as a gift.

Prizes: 1 Governor of Tokyo Award, 5 Excellence Awards, and 10 Honorable Mentions,

      10 prizes for 1st and 2nd grade students.

Announcement : Winning entries will be announced on the website of the Tokyo Traditional Art Craftsmen's Association in late October 2025 (tentative).

Exhibition: All entries will be exhibited at "KOUGEI LOVERS" in October and November, 2025.

Award Ceremony: November 3, 2025 (Monday, national holiday) at the "KOUGEI LOVERS" October/November exhibition site

Co-sponsor : Tokyo Traditional Craftsmen's Association