Retildo, the world's first* brand of eyeglasses that can be selected according to one's face The world's first* brand of eyeglasses that can be selected according to one's facial features. OMOTENASHI Selection 2025", an award presented both domestically and internationally.

2025.06.13 10:45

有限会社ojim

OJIM Ltd. (Location: 1-11-21 Kichijoji-Honcho, Musashino-shi, Tokyo; President: Jiro Ito) has received the "OMOTENASHI Selection 2025," an award for discovering and recognizing outstanding Japanese products and services and disseminating them in Japan and abroad. The product won the "OMOTENASHI Selection 2025" on June 12, 2025, an award that identifies and recognizes outstanding Japanese products and services and disseminates them domestically and internationally.

According to our own research

受賞モデル及びカラー

Award-winning models and colors

What is OMOTENASHI Selection?

The OMOTENASHI Selection is a selection of products and services that are full of the spirit of "Omotenashi" (hospitality) that is the charm of Japan, such as the meticulous craftsmanship born from consideration for the recipient, and the creative activities to improve the traditions for the modern age while continuing to carry on the traditions. The program identifies and certifies products and services that are full of the spirit of "Omotenashi" (hospitality), which is the charm of Japan, and promotes them in Japan and abroad. The program aims to expand new consumption and improve the global sales capabilities of Japanese companies as a whole through publicity and sales channel support in Japan and around the world by certifying excellent products and services selected by selectors residing in Japan.

■Selection Criteria

International acceptability / Ease of use / Empathy / Price appropriateness / Uniqueness / Sustainability

選定基準

Selection Criteria

Brief comments by the selection committee

The unique idea of focusing on the asymmetry of the face is novel and a concept that resonates with many people.

The fit of the glasses is highly evaluated, making them an ideal choice for people who have had trouble fitting into their glasses.

The design is simple yet stylish and easy to use in daily life.

・They are lightweight and comfortable to wear, and feel suitable for long hours of use.

・A wide variety of colors is available, and the ability to choose according to individual preferences is also a strong point.

・The eyeglass case and frame materials also have a luxurious feel, giving a sense of high quality.

On the other hand, it is important to provide support and information for trying on the glasses, as the design may not fit some face shapes.

The price is a little high, but the quality and concept must be carefully communicated to make the customer feel satisfied.

In overseas expansion, branding that conveys the background and value of the product in an easy-to-understand manner will be key.

The products embody the unique Japanese perspective of "Omotenashi" and may resonate with highly sensitive overseas users.

OMOTENASHI Selection website

https://omotenashinippon.jp/selection/

OMOTENASHI Selection award information page

https://omotenashinippon.jp/selection/prize/2500-01-036/

About Retildo, winner of the OMOTENASHI Selection 2025

About Rechild: Rechild is the world's first* brand of eyeglasses that can be selected to match the dominant face. Rechild glasses were designed based on the fact that the human face is often asymmetrical.

According to our own research

＜Features of Retildo

Asymmetrical design: The shape of the frame differs from left to right, which has the effect of balancing the face.

R and L models are available for people with right dominant face and left dominant face, respectively.

Natural fit: The design is more natural by adapting to facial features.

This unique eyewear takes a different approach from conventional symmetrical eyewear, as it is designed to make the face look more pleasing to the eye.

<Outline of the award-winning model

Design concept: I designed this model based on the image of radishes. Many of my designs are inspired by natural scenery and products of nature. Glasses themselves are industrial products, but I want them to blend in with and feel a part of nature. Because we, human beings, are also products of nature.

Model name : takayasu-R/L

Price ： 44.000 yen (including tax)

Frame color: blue/black/brown/white (four colors available)

Material ：Titanium (alloy partially used)

Place of origin : Japan (Sabae City, Fukui Prefecture)

Retildo official website

http://rechild.net/

takayasuイメージ