Promoting the charm of Matsushima with Zunda-flavored and Date Masamune-motif local puddings! Grand Opening of Pudding Specialty Store "Matsushima Pudding Pavilion" on May 26

Chotoya Corporation (President: Hiroyuki Kato) will hold the grand opening of a pudding specialty store "Matsushima Pudding Pavilion" in Matsushima-cho, Miyagi County, Miyagi Prefecture, on Monday, May 26, 2025.

Founded in 1929, the company has been engaged in the planning and development of tourist souvenirs for nearly 100 years. We will develop a new business under our direct management to introduce the charms of Matsushima, one of the three most scenic spots in Japan, through sweets, by taking advantage of our manufacturing attitude of "being flexible and prompt, and being close to customers and the times.

Matsushima Pudding

A variety of puddings, including Zunda-flavored pudding and pudding with a motif of Date Masamune, are available.

Matsushima Pudding Pavilion, located in Matsushima, one of the three most scenic spots in Japan, has been repeatedly trying to create a pudding with a smooth texture that melts in your mouth the moment you put it in your mouth. The recipe is fine-tuned every morning according to the temperature and humidity, using only the finest Japanese cream and the finest Madagascar vanilla beans. Our staff handmakes each biscuit in the store to ensure a smooth and uncompromising "melt-in-your-mouth" texture.

We will sell a variety of puddings including "Matsushima Pudding (Zunda)," a local sweet unique to Matsushima, and "Matsushima Pudding (Date Masamune)," which is inspired by the black armor of Date Masamune.

We hope that our puddings will attract many visitors from outside the prefecture to Matsushima, one of Japan's three most scenic spots, which is rich in nature and history, and that this will further enliven the local community.

Matsushima Pudding 2

Matsushima Pudding 2: Local puddings and parfaits available only at Matsushima Pudding Pavilion

Nobi~ru Zundamochi

A new type of "Nobi~ru" pudding inspired by Zunda mochi, a specialty of Tohoku.

By kneading cut rice cake into the dough, we have created an unprecedented product that gives the sensation of eating both pudding and rice cake at the same time. We are proud of this product and hope you will try it at least once when you come to Matsushima.

Nobi~ru Zunda Mocchi

Nobi~ru Zunda Mocchi 2

Matsushima Pudding Nobi~ru Zunda Mocchi 500 yen (tax included)

Zunda Pudding

A beautiful three-layer Matsushima pudding (Zunda) using Zunda, a specialty of Sendai.

The combination of the soft aroma of Zunda and the smooth pudding makes this local pudding easy to eat for everyone.

Matsushima Pudding (Zunda)

Matsushima Pudding (Zunda) 500 yen (tax included)

Date Masamune Pudding

This pudding is made in the image of the black armor of Date Masamune, a feudal warlord associated with Matsushima.

It is an elegant pudding with black cocoa and a hint of orange. The secret ingredient is honey, which gives the pudding a mild, easy-to-eat flavor.

Matsushima Pudding (Date Masamune)

Matsushima Pudding (Date Masamune) 500 yen (tax included)

Pudding parfait

Matsushima Pudding Parfait is a limited edition parfait available only at Matsushima Pudding Pavilion, featuring our signature smooth pudding topped with crushed zunda and rolled up with pudding soft-serve ice cream that has the taste and aroma of pudding, using the techniques of a pudding specialty store.

Pudding Parfait

Pudding parfait 680 yen (tax included)

Matsushima Pudding Pavilion's commitment to smooth pudding

(1) Careful attention to fresh cream

Matsushima Pudding Pudding Pavilion's pudding is made with the highest quality domestically produced fresh cream, and we are constantly pursuing a smooth, melt-in-your-mouth texture.

We have reviewed the composition and heat settings many times to achieve a smooth texture and mellow flavor. The soft aroma that spreads softly in your mouth will bring a smile to your face.

(2) No preservatives added, using only the finest ingredients

In order to ensure both food safety and taste, Matsushima Pudding Pavilion uses no preservatives and carefully selected ingredients such as domestic eggs, milk, and fresh cream. The simple formula maximizes the gentle flavor of the ingredients. By using uncompromisingly selected ingredients, we have created a pudding that can be enjoyed with peace of mind by everyone from small children to the elderly.

(3) The key to flavor! Using the finest natural vanilla beans

In order to pursue a genuine aroma and taste, Matsushima Pudding Pavilion lavishly uses the finest natural vanilla beans from Madagascar, which cost several tens of thousands of yen per kilogram.

When you open the lid, the elegant sweet aroma of vanilla beans spreads softly.

We have achieved a simple yet luxurious flavor without relying on flavoring.

(4) Commitment to In-Store Manufacturing

At Matsushima Pudding Pavilion, all puddings are handmade in the in-store workshop.

We carefully adjust the puddings according to temperature and humidity to ensure that they always taste the same.

With the belief that "freshly made pudding is the best," we put our heart and soul into every pudding we make every day, so that you can feel the warmth of the pudding makers and the climate of Matsushima every time you taste it.

Outline of the store

Store name ： Matsushima Pudding Pavilion

Opening Date ：May 26, 2025 (Monday)

Location ：75-20, Aza-machiuchi, Matsushima, Matsushima-cho, Miyagi-gun, Miyagi 981-0213, Japan

Business hours: 10:00-17:00

Closed: Unscheduled holidays

Access: 5 min. walk from JR Matsushima-kaigan Station

URL ：WEB site https://matsushima-purintei.com/

　　　　　Official Instagram @matsushima_purintei

■Company Profile

Company name: Chotoya Co.

Representative: Hiroyuki Kato, Representative Director

Head office location: 12 Higashinokawa, Takadadera, Kitanagoya, Aichi, 481-0011, Japan

Establishment: April 25, 1953

Business activities: Planning, production, and sales of confectioneries; processing and sales of food products; management of direct sales stores, etc.

TEL : +81-568-22-8511

FAX: 0568-22-5651