Shampoo and Treatment Production could not keep up with the large number of orders immediately after the launch! Stable supply will be resumed from the end of June with increased production.

DEAR-LOGUE COSMETICS Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Tetsuro Yamaguchi), a manufacturer and seller of hair care products, has been selling its hair care brand "IKUE｜IKUE" shampoo and treatment mainly through EC sites, beauty salons, and a limited number of variety stores and drugstores. However, from April 2025, the brand will begin full-scale rollout at drugstores nationwide. However, the production plant is working around the clock to increase production, and stable supply is scheduled to resume sequentially from early June.

Due to the large number of orders, production has not been able to keep up with demand.

For more information about "Ippiki Shampoo & Treatment": https://ikue-store.com/

Background of development

Salon products are good. But they are too expensive to continue using.

If that is the case, we want to offer salon-quality products at a price you can afford.

Is there any good shampoo in the drugstore (over-the-counter)?

These are "real questions" that Tetsuro Yamaguchi, our president, has been asked by countless customers over the past 20 years as a hair stylist.

It is true that the products used in salons are of high quality.

However, they are too expensive to use every day.

On the other hand, commercial products lack the "decisive factor" that would make them want to continue using them.

Ikju" was created to fill the "gap" between the two.

A new habit that can be continued.

Features

In an age when we continue to wonder, "Which is better after all? The era of "Which is the best in the end?

Today's hair care market is overflowing with countless choices.

Even if you have been looking for the hottest product on social networking sites, you will always be looking for the next one.

There is no end to the number of people who say, "In the end, I don't know which one is better.

Ippon is designed with an emphasis on not only the temporary feel of the hair, but also on the fact that the hair itself will be conditioned through continued use, delivering peace of mind that "there is no more hesitation.

Salon-quality formulation at a price you can afford.

Highly functional design jointly supervised by hair stylists and researchers.

Highly functional design supervised jointly by hair stylists and researchers.

Do you have any of these concerns?

A new habit for adults that you can continue!

Product Outline

Product name: Ikuyu Shampoo & Treatment

Type ： Three variations of fragrances to choose from (White Lily, Fresh Citrus, and Fresh Citrus)

　　　　 (White Lily, Fresh Citrus, Fruity Floral)

Price ： 1,980 yen each (tax included)

Capacity ： 500ml each

URL ： https://ikue-store.com/

POINT01

Contains hematin, a beauty ingredient that is attracting attention for restoring hair health from the root

POINT02

Gentle formulation minimizes the use of surfactants.

POINT03

Improves hair condition and eliminates the need for beauty salon treatments

Future plans

In addition to strengthening the current production system, the following sales promotion and distribution plans are planned.

June: Rakuten Super SALE

July: Amazon Prime Day

Autumn: Shelf change at drugstores and variety stores nationwide

The latest information will be posted on our website and official website as needed.

＜Brand Message

"The future me and the people I love will say 'thank you' to you.

Ippon is not just for a momentary result, but for those who truly want to deal with their hair.

Ikuju is a brand that delivers "hair care that can be used with trust for a long time" for people who really want to deal with their hair, not for a momentary result.

<Representative's comment

As a hairdresser, I have been dealing with customers for many years, asking myself the question, "Is there really no good shampoo that I can buy on the market? I have always faced the question, "Are there really any good shampoos that can be bought over the counter?

Ikujyu was developed with the desire to bring salon quality to everyday life, and I put my pride as a hair stylist and my responsibility as a manufacturer into the development of this product.

Salon quality that can be continued. We believe that this will be the new standard of hair care from now on.

(Tetsuro Yamaguchi, President, DEAR-LOGUE COSMETICS Inc.)

Company Profile

Company name: DEAR-LOGUE COSMETICS Inc.

Representative: Tetsuro Yamaguchi, Representative Director

Location: Shibuya Dai-ichi Seimei Building 7F, 3-8-12 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan

Establishment ： February 2020

Business description: Manufacture and sale of hair care products

Capital ： 10 million yen

URL ： https://dear-logue-cosme.com/