Release No.1] "Roadside Station Ogawamachi Renewal opening on May 30 (Fri.) Ogawamachi, Saitama, a food town with a fermentation and brewing culture The "Food × Craft" Experience Park" was born in Ogawamachi, Saitama, a food town with a fermentation and brewing culture!

The "Michi no Eki Ogawamachi" (managed by Isle Corporation (CEO: Tetsuo Machida), TTC Corporation (CEO: Yasuyuki Kawagoe), and LSP Corporation (CEO: Takahito Kawagoe)), which has been under renovation since May 2024, will reopen on May 30, 2025 (Friday). (President: Takahito Kawagoe) will reopen on Friday, May 30, 2025.

Michi-no-Eki Ogawamachi" will reopen on Friday, May 30, 2025.

Ogawa Town has been working to redevelop the Saitama Traditional Crafts Hall (Michi no Eki Ogawamachi), which opened in November 1990, with the aim of creating a base for tourism and industry. In this renovation, a new "industrial area promotion facility" will be built to house a sales area with local agricultural products and specialties, as well as a restaurant. In addition, the existing building was renovated to include a washi workshop and washi store where visitors can experience the traditional industry of handmade washi paper. ×The existing buildings, which include a washi workshop and washi shop, were renovated to create a new "traditional crafts facility," a "food x craft" experience-type park where visitors can enjoy the entire "food" and "culture" of Ogawa Town.

A preview for the media will be held on Thursday, the day before the reopening, and a ribbon-cutting ceremony will be held on the opening day, Friday, the 30th.

The concept is a village of handmade washi paper and organic products. A place that connects people, nature, and food, "a place that connects the thoughts and blessings of Ogawamachi

Only 1.5 hours from central Tokyo. Located slightly west of central Saitama Prefecture and surrounded by the lush green mountains of Outer Chichibu, Ogawa is home to the traditional industry of Ogawa washi, nurtured by the clear waters of the Tsukigawa River, a first-class river, which flows through the center of the city. The town, which has prospered through local industries such as washi paper and sake brewing, has also been called "Musashi's Little Kyoto" because of the harmony of its rich nature, history, and culture. The town's magnificent nature and clean water have also fostered a culture of fermentation and brewing, and the diverse food culture nurtured by the local climate has been carefully handed down to the present day. The concept of this facility is "a village of handmade washi paper and organic products. The roadside station will become a center of exchange for regional revitalization, a "place where people, nature, and food meet, and where the brilliance of Ogawa-machi - the thoughts and blessings of Ogawa-machi - are connected.

We will provide a place where the charms of Ogawamachi's history, culture, and nature are woven together to connect with the future, and a place where hearts can meet and touch each other.

Overall view of "Roadside Station Ogawamachi

The newly developed "Industrial Area Promotion Facility" offers a wide selection of food products from Ogawamachi, nurtured by its rich nature, and other delicacies from all over Japan as well as from Saitama Prefecture. In addition, the Saitama Traditional Craft Hall has been reborn as a "traditional craft facility" and renovated so that more people can experience, learn, and learn about "Ogawa Washi". In addition, the related facility next to the Michi-no-eki offers electric bicycles, tuk-tuks, and kickboards for rent, as well as a playground (with a fluffy dome and combination playground equipment) and a walking trail connecting the Michi-no-eki and the Tsuki River. The new park will be renewed as a new excursion spot where visitors can fully enjoy the charms of Ogawa-machi in a single day, as a hands-on park combining food and crafts.

Onions, potatoes, and fermented foods! Industrial Area Promotion Facility" full of original souvenirs and Saitama's gourmet food

The new "Industrial Area Promotion Facility" will feature a sales area and a dining area selling a variety of products, including vegetables, fruits, livestock products, various processed foods, souvenirs, prepared foods, and boxed lunches from producers.

In the sales area, the station's original souvenirs using Saitama's representative agricultural products, leeks, potatoes, fermented foods, and other local specialties will be available. Bakery Ogawako" offers bread made from Fukaya leeks.

In the dining area, "Satoyama Gohan Shokudo" allows visitors to fully enjoy local ingredients such as vegetables from organic farmers, Fukaya leeks, and fermented foods. Approximately 140 seats are available.

The restaurant is full of attractions that you can only find here, such as special souvenirs and limited edition gourmet foods that make the most of local ingredients. We hope you will enjoy the items that will make your trip a memorable one. Details of each product and menu will be announced in the second release scheduled to be distributed on Thursday, May 22.

Satoyama Gohan Shokudo Menu (example)

Satoyama Gohan Shokudo menu (example)

Satoyama Gohan Shokudo Menu (example)

Kempi-and-mitarashi Ogawa-an menu (example)

Ogawamamachi is a place where families can enjoy a day out with "activities" that allow them to experience Ogawamachi!

＜Specializing in washi paper! A "traditional crafts facility" where visitors can touch and learn traditional crafts and experience papermaking.

The Saitama Traditional Crafts Center opened in 1990 as an industrial museum to exhibit and introduce traditional handicrafts designated by Saitama Prefecture. In addition to exhibiting 30 traditional handicrafts from 20 production areas, the museum has a washi studio where visitors can experience making Ogawa washi, a specialty of Ogawa Town, and watch a demonstration of Hosokawa paper, which is registered as a UNESCO Intangible Cultural Heritage.

After the renovation, as a "traditional crafts facility," the center will focus on Ogawa washi, one of Saitama's traditional crafts, and will provide more exhibits to help visitors learn more about it and a more powerful paper-making experience where visitors can make their own Ogawa washi. The facility will be reborn as a facility where visitors can experience Ogawa washi with peace of mind, complete with a kids' room and nursing room.

Traditional Craft Facility

Papermaking Experience

＜Electric bicycles and tuk-tuks are available for rent! Related Facilities" adjacent to the Roadside Station

In order to encourage visitors to tour Ogawa Town starting from the Roadside Station, electric bicycles, tuk-tuks, and kickboards will be available for rent at the adjacent facilities. In addition, a Fureai Hiroba (fluffy dome and combination playground equipment) and a walking trail connecting the Michi-no-Eki and the Tsuki River have been installed. In the future, a barbecue area utilizing the Tsuki River is scheduled to be opened, and the entire area of the roadside station will evolve into a "regional circulation center" that functions as a hub for sightseeing, experiences, and exchanges.

Related Facilities

1) Rental of motorized bicycles, tuk-tuks, and kickboards

2) Management building and storage facility in the plaza

3) Walkway connecting Michi-no-eki and Tsukigawa River

4) Fureai Hiroba (fluffy dome and combination playground equipment)

5) Public restrooms

■Facility Features

The new "Industrial Area Promotion Facility" consists of a "sales area" where agricultural products and limited-edition souvenirs are sold, and a "dining area. In addition, a "traditional crafts facility" where visitors can touch and learn about Ogawa washi paper and experience paper making. The "related facilities" where visitors can rent out electric bicycles, tuk-tuks, and kickboards are also located next door, making this a "food x craft" experience-type park that families can enjoy all day long.

In the sales area, you will find locally produced foods (leeks, potatoes, etc.), bakery items and sweets made from local ingredients, and a store specializing in take-out onigiri (rice balls)! The station also offers a variety of original souvenirs.

The restaurant "Satoyama Gohan Shokudo" offers organic vegetables, Fukaya leeks, fermented foods, and other local ingredients. The restaurant will have approximately 140 seats both inside and on the terrace.

Overview of preview/pre-opening/renovation opening

Thursday, May 29 Preview

Date: Thursday, May 29, 2025, 10:00 - 11:30 a.m.

Target: Members of the media only

Thursday, May 29 Pre-opening

Date: Thursday, May 29, 2025 12:00 - 16:00

Target: General visitors (town residents only)

Friday, May 30: Reopening

Date & Time: May 30 (Fri.), 2025 11:00 a.m. - 5:00 p.m.

Activities：10:00 - Opening Ceremony (Mayor's speech, congratulatory speeches by guests, ribbon-cutting ceremony, etc.)

　　　11:00 - Reopening

Target: Members of the media and general visitors

Outline of the facility

Name ： Roadside Station Ogawamachi

Location ： 1220-1, Oaza Ogawa, Ogawa-machi, Hiki-gun, Saitama Prefecture

Area ： 23,893m2

Parking: 186 standard vehicles, 6 for disabled persons, 3 for pregnant women, etc., 9 for large vehicles, 2 for EV charging

　　　　　　 Total 206 vehicles

Facilities ： 38 toilets/information facilities, rest facilities, tourist information space,

　　　　　　 Kids' space, emergency power supply, stockpile warehouse, water tank, public wireless LAN,

　　　　　　 Sales facilities, food and beverage facilities, event plaza, bus stop, EV charging facilities,

　　　　　　 Paper-making experience facilities, exhibition facilities

Hours of operation: 9:00 a.m. to 5:00 p.m.

Management and operation: Isle Corporation, TTC Corporation

Facility management ： LSP Inc.

Official website: https://michinoeki-ogawamachi.com/

Roadside Station Ogawamachi Exterior

Roadside Station Ogawamachi Interior

Management and operation

Company name: Isle Corporation

Representative: Tetsuo Machida, Representative Director

Location: 2-9-10 Tokiwa, Urawa-ku, Saitama-shi, Saitama

Main business activities: PPP business, comprehensive building maintenance services, facility operation management services,

　　　　　　　 Medical care-related services, grounds and park green space management services,

　　　　　　　 Restaurant facility-related services, Housing-related services

Official website : https://www.i-ll-group.co.jp/i-ll/

Company name: TTC Corporation

Representative ： Representative Director, Yasuyuki Kawakoshi

Location: 686 Kamitaga, Atami City, Shizuoka Prefecture

Main business activities: Planning, development, wholesale, sales and quality control of branded products,

　　　　　　　 Development and operation of branded stores, consulting business for regional development,

　　　　　　　 General store production, development and operation of food theme parks,

　　　　　　　 Operation of roadside stations, planning, development, wholesale sales, and marketing of tourist souvenirs,

　　　　　　　 Planning, development, wholesale and sales of beauty and health-related products,

　　　　　　　 Lodging and hot bath business, 6th industrialization business (agriculture)

Official website : https://www.ttc-gr.co.jp/

Facility operation

Company name: LSP Corporation

Representative: Takahito Kawagoe, Representative Director

Location: 2-22-1 Higashi-Ogawa, Ogawa-machi, Hiki-gun, Saitama Prefecture

Main business activities: Management and operation of "Roadside Station Ogawamachi", development, production and sales of tourist souvenirs,

　　　　　　　 Processing and sales of crafts and folk crafts, sales of food products,

　　　　　　　 Management of restaurants, and operations related to regional trading company business

Official website : https://lsp-ogawatown.com/