Loofah is actually used to wash your face! The much-talked-about "Hechima Slipper" is now available!

Tendai Corporation (Head Office: Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo; President: Yoshihiro Honma) has launched three new summer slippers using the natural material "hechima" on Rakuten Ichiba and Amazon. Prior to the launch, the company conducted an X (formerly Twitter) campaign on the theme of unexpected uses of hechima, and many people participated in the campaign.

New Product: Hechima Slipper

Campaign Outline

Campaign URL

https://x.com/tendaitw/status/1914937041915359343

You need to log in to X to view the site.

▼Campaign Period

Date: April 23 (Wed.) - April 30 (Wed.)

▼Campaign Results

Q:Actually, "hechima"

It was used for 00 in the Edo period! What do you think it was?

1. facial cleansing item (Correct answer) - 725 votes

2. armor lining・・・60 votes

3. material in a talisman: 20 votes

4. inn slippers・・・102 votes

Loofah was used in the Edo period (1603-1867) as a face wash and moisturizing water for beautiful skin, and is truly the originator of "natural skin care. It is used as a natural sponge because it softens when moistened with water. Recently, it is also attracting attention as a material for comfortable slippers for summer.

X Campaign Results

Characteristics of loofah slippers

Natural material × Sustainable × Comfortable

The new product "Hechima Slipper" uses loofah fiber for the inner sole.

The product has excellent air permeability, water absorbency, and quick-drying properties, keeping feet dry even during the sweaty season.

Main Features

- Loofah fiber absorbs sweat quickly

- Reduces foot heat

- Gentle to the skin and comfortable even with bare feet

- Environmentally friendly natural material

Three new types are now on sale! Product Information

Product name: Natural material loofah slippers (band) with front opening

Size: M/L (Pink is only available in size M)

Color: Pink/Kinari/Light brown

Price: 1,980 yen (tax included) *Free shipping

Sold at

Rakuten Ichiba URL: https://item.rakuten.co.jp/tendai/g125001-05/

Amazon URL: https://www.amazon.co.jp/dp/B0F7QVYTDJ

Hechima Slipper Band

Product name: Natural material Hechima slipper (simple), open in front

Size: M/L (pink is only available in size M)

Color: pink, kinari, light brown

Price: 1,980 yen (tax included) *Free shipping

Sold at

Rakuten Ichiba URL: https://item.rakuten.co.jp/tendai/g125006-10/

Amazon URL: https://www.amazon.co.jp/dp/B0F7QVYTDJ

Hechima Slipper Simple

Product name: Natural material Hechima Slipper (soft cushion), open in front

Size: One size fits all

Color: pink, kinari, light brown

Price: 1,980 yen (including tax) *Free shipping

Sold at

Rakuten Ichiba URL: https://item.rakuten.co.jp/tendai/g125011-13/

Amazon URL: https://www.amazon.co.jp/dp/B0F7QVYTDJ

Hechima Slipper Soft Cushion

Future Development

Tendai will rediscover the value of natural materials and propose comfortable and environmentally friendly lifestyles. In addition to loofah, Tendai also offers hemp and marai grass, so please give them a try.

About the official website

HP ： https://www.ten-dai.co.jp/

Official Facebook ： https://www.facebook.com/tendaishosha

Official Instagram ： https://www.instagram.com/tendaiinsta/

Official X (former Twitter): https://twitter.com/tendaitw

Sales site (Rakuten): https://www.rakuten.co.jp/tendai/

Sales site (Amazon): https://www.amazon.co.jp/s?me=AH7ARSFXYYWCB&marketplaceID=A1VC38T7YXB528&redirect=true

Company Profile

Company name: Tendai Co.

Representative: Yoshihiro Homma, President and Representative Director

Location: 5F, Tosei Building, 18-10 Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo 103-0015, Japan

Establishment : September 1981

Business activities: Retail of daily sundries, foodstuffs, agricultural products, livestock products, and apparel,

　　　　　Wholesale and import/export of daily necessities, foodstuffs, agricultural products, livestock products, and apparel

Capital ：100 million yen