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Daifuku, a Cream Daifuku Soft Enough to Drink, Sells Like Hotcakes at Department Stores! Lacto Foods Co., Ltd. was recognized as a Management Innovation Company!

Event will be held at a pop-up store in Awaza from May 29 to June 1

ラクトフーズ株式会社

We are pleased to announce that Lacto Foods Corporation (Head Office: Uji City, Kyoto Prefecture; Representative Director: Tomoji Kobayashi) has been approved as a "Management Innovation Company" by the Governor of Kyoto Prefecture.


経営革新計画承認書

Management Innovation Plan Approval Letter


In August last year, the company opened "It Wokashi Umeda Store" for the first time in the Kansai region.

The company's second fiscal year sales totaled 89 million yen, mainly from the food service business.


We will continue to engage in sales of Japanese-style confectionery as one of the initiatives to make great strides in the future.


In April 2025, the school lunch business will be entrusted with "Shizen no Ie Momokumoku no Sato", a lifelong learning facility where students can experience nature in an environment surrounded by nature in each of the four seasons.


Web page: https://rakuto-foods.com



Daifuku Sells 8,000 Pieces of Daifuku at Popular TV Event!

A limited-time department store event featuring exquisite gourmet foods from all over Japan was held in Osaka and Tokyo for a total of 13 days and sold approximately 8,000 "it daifuku" as featured in a popular variety show. The "it daifuku" was featured in the program and won first place in the soft championship!

It daifuku" has also been introduced in other popular TV programs and on YouTube, and has been interviewed by TV and magazines, as well as at many events.

It has been featured on TV programs, YouTube, etc., and has been interviewed by TV and magazines, as well as at events.


it daifuku イメージ画像

It Daifuku Image

外観

Exterior view


Overview of the pop-up store in Awaaza next to "Olsen Olsen"] Date and time: May 2025

Date: May 29-June 1, 2025

Location: Next to "Olsen Olsen," 5-4-3 Tachiurihori, Nishi-ku, Osaka City, Osaka Prefecture



It Wokashi Umeda Store" collaboration with Daifuku and fluffy shaved ice

It Wokashi Umeda Store" is located on the first floor of APA Hotel & Resort Osaka Umeda Station Tower (2-8-32 Sonezaki, Kita-ku, Osaka City). The store welcomes many inbound customers, keeping up the momentum from the Expo, and is bustling with "Japanese mochis" and foreign customers. The store sells a miraculous collaboration product of fluffy shaved ice and Daifuku (rice cake so soft you can drink it), which is very popular among foreigners because it is the first time for them to experience the soft and fluffy texture.


It Wokashi 梅田店1

It Wokashi Umeda Store 1

It Wokashi 梅田店2

It Wokashi Umeda Store 2


We have an eat-in space inside the store, where you can enjoy Daifuku while staying cool in the coming season. We also offer a special drink set, so please come and try our Daifuku.


ピスタチオon苺&ピンクペッパー

Pistachio on Strawberry & Pink Pepper

フロマージュon葡萄&ラム

Fromage on grape & rum

ショコラon胡麻&マンゴー

Chocolate on Sesame & Mango

マンゴー&ストロベリーMIXonバニラ&白餡

Mango & Strawberry Mix on Vanilla & White Bean Paste


It Wokashi "Cream Daifuku" soft enough to drink

The 16th head of Obaraki Honpo Daitokuya Chokyu creates a new type of Japanese confectionery with a playful spirit, combining traditional techniques with free ideas that are not bound by stereotypes. This cream Daifuku is so soft that you can drink it, which is the talk of the town, in pursuit of the ultimate fluffiness. Herbs, spices, and fruits that would not normally be used in wagashi are skillfully crossed with wagashi to create a delicious and fun wagashi that will make anyone swoon. The product is suitable for people of all ages because there is no risk of choking.

The Daifuku mochi is made of silky smooth Haniwa mochi, and the cream inside melts in your mouth, giving you a surprisingly tender and fluffy texture.


it daifuku

it daifuku

it daifuku

It daifuku


Outline of the product

Product name : "it daifuku

Price: 378 yen (tax included)

Location : 2-8-32 Sonezaki, Kita-ku, Osaka-shi, Osaka

      APA Hotel & Resort Osaka Umeda Station Tower 1F

Details : https://rakuto-foods.com/itowokashi/


Product Name : "Fluffy Shaved Ice on Cream Daifuku Soft Enough to Drink

Price : Pistachio 1,100 yen (including tax), others 1,000 yen (including tax)

Sales location: 2-8-32 Sonezaki, Kita-ku, Osaka City, Osaka Prefecture

      APA Hotel & Resort Osaka Umeda Station Tower 1F

Details : https://rakuto-foods.com/itowokashi/



About Lacto Foods Co.

Lacto Foods was established in 2022 with the desire to "adhere to the 'proper' standards, consider meals for those who have no choice" and "aim to provide meals that delight. There is no waste in all kinds of food in the world, including food for treatment and food for recovery. However, recently, due to the rising costs of materials, labor, and utilities, an increasing number of facilities such as special care facilities, elderly care facilities, hospitals, and support facilities for people with disabilities are having trouble providing meals. We provide support consulting services such as outsourced meal services and nutritional supplementation, as well as management consulting and facility operation for such facilities that are having trouble providing meals. By working together with our company to solve problems and concerns related to "meals," we hope to increase the number of smiles on the faces of those who eat and create a world where those who are connected to each other can help each other.


ラクトフーズ株式会社

Lacto Foods Co.

ラクトフーズ株式会社

Lacto Foods Co.


Company Profile

Company name: Lacto Foods Co.

Head Office: 4-7, Okawara, Makishima-cho, Uji-shi, Kyoto, Japan

Representative Director: Tomoji Kobayashi

Business description: Operation of food service and meal delivery business, operation of restaurants

Establishment : September 2, 2022

HP : https://rakuto-foods.com