From Gifu Prefecture, a long-established lumber company for non-residential use ITAKURA2.0", a one-piece furniture brand for non-residential use Orders for furniture made from "one-of-a-kind timber" will be accepted from April 2025.

Yamagataya Sangyo Co.,Ltd (Head office: Ginan-cho, Hashima-gun, Gifu Prefecture; President: Yoshiharu Yoshida), a Gifu Prefecture lumber dealer group, and Itagura Factory Co.,Ltd (Head office: Mizuho City, Gifu Prefecture, Japan; President: Kaori Yoshida) has planned and developed a line of furniture using "one-of-a-kind, precious wood" that is not available in the existing furniture market.

According to our own research.

Brand Overview

Brand name: ITAKURA 2.0 (read as "Itakura Niten Zero")

Type ：Furniture products for non-residential contrcts such as hotels, offices, and facilities

Launch date ：April 2025 Order start

Areas covered : Nationwide and overseas

Brand key visual

Outline of the product

(1) [Novelty]

ITAKURA2.0 uses "live-edge solid wood" (the part of the tree that remains in its bark form), which is not found in conventional ready-made furniture. It is a new type of furniture brand that develops products with no two pieces having the same shape.

(2) [Uniqueness]

As a company under the Yamagataya Sangyo Group, a lumber company group that has been in business for over 100 years, we maximize our material and production capabilities in lumber. These strengths have enabled us to propose products with fixed pricing while using one-of-a-kind materials.

(3) [Sociality]

We make extensive use of "precious wood" materials, a traditional architectural culture unique to Japan. We contribute to the inheritance and development of Japanese culture by disseminating Japan's proud materials and technical capabilities throughout Japan and overseas.

(4)[Regionality]

We will utilize the market. In Gifu, the "sacred land of precious wood," which is the center of Japan and boasts the largest distribution volume of  wood in Japan. The project aims to contribute to local human resource development and economic revitalization, as well as to regional development.

(5) [Environmentally friendly

Materials and sizes for which there has been little demand in the past are actively utilized. Sustainable manufacturing based on the SDGs will be realized from material selection to utilization of offcuts.

Outline Details: (1) Brand novelty

Solid wood Live Edge

Usually, furniture made directly from the skin of a solid wood, called "live edge," has been treated as custom-made furniture selected from materials and processed into furniture, or as one-of-a-kind furniture with a one-of-a-kind, one-leaf price. Therefore, there has never been a case in which such furniture has been developed as ready-made furniture with a clearly set price, and ITAKURA2.0 is the first such product in history (according to our own research: based on surveys of products by various manufacturers and exhibits at domestic and overseas exhibitions, etc.).

(2) Uniqueness of the brand

Lumber milling at our own factory

ITAKURA 2.0 is produced by a long-established timber merchant with a history of over 100 years since its founding. We have the technical capabilities to handle everything from the purchase of precious logs to lumbering and processing in-house. As a result, we are more cost-competitive than other companies.

(3) Social aspects of the brand

Wooden handcraft tools

Our company's products are a combination of wood materials and woodworking techniques that have traditionally been used by the Japanese, and that appeal to the Japanese sense of design. In order to convey this appeal, we will send solid one-piece boards with live edges to overseas markets as "Meiboku(precious wood)," which is the Japanese word as it is. In addition, we will also propose the delicate Japanese processing technique and the story behind the material.

We will also propose a product line that combines "Meiboku" with traditional Japanese industries (indigo dyeing, marquetry, kimono, etc.) to create a single product. We will also transmit Japanese handicrafts themselves as content throughout Japan and abroad.

Japanese Traditional Technology

 (4) Local characteristics of the brand

Gifu Prefecture Meiboku Cooperative Association

Gifu Prefecture is the center of the Japanese lumber industry, and can be considered the sacred land of lumber. Specifically, Gifu Prefecture is home to the Gifu Prefecture Meiboku Cooperative Association, which boasts the largest scale of nameplates and hardwoods in Japan, with more than half of the nation's distribution of nameplates passing through this cooperative. The representative of Yamagataya Sangyo Group has also served as the chairman of the Gifu Prefecture Lumber Cooperative Association for many years, contributing to the development of the industry on a daily basis through the operation of the market. As a group of lumber dealers in Gifu, we are committed to boosting Japan's proud resources and Gifu's major industry, with the aim of promoting regional development.

 (5) The environmental nature of our brand

SDGs 8, 9, 11, 12, 13, 15, 17

solid woods of tochi (Japanese horse chestnut) 

Many of the trees are over several hundred years old and are not easily renewable resources. However, our company, which has a timber mill, is able to practice manufacturing with a global mindset by using up scraps of timber and utilizing the relatively low-demand portions of logs after sawing for products. In addition, with regard to the purchase of name wood in the form of logs, we are not only utilizing domestic timber, but are also working with markets throughout Japan and utilizing timber from the planned harvesting of government-managed forests. In addition, we always have opportunities to exchange information on resources within the supply chain and strive to select sustainable resources.

About the brand name

We named our brand "ITAKURA 2.0" series.

ITAKURA produces solid woods material and boasts an in-house inventory lineup of more than 150 tree species,7000 pieces, aiming to be the best in Japan, and realizes processing and delivery according to customer needs. ITAKURA's business development to date in the form of materials delivered to order is defined as 1.0. We have evolved further from this, adding value to processing and design to materials to create a new product line, "ITAKURA 2.0".

Target Customers

This brand mainly targets non-residential properties such as hotels and facilities around the world. The expected customers include designers, designers, developers who plan interior design and furniture finishing, facility owners, and owners who plan private residences, as well as users.

[Actual product announcement]

The actual product will be available for viewing at the Itakura Factory showroom from April 2025.

We will also hold an event "ITAKURA DESIGN EXPO" from May 15 (Thu.) to 30 (Fri.), and we will explain the product again at that time.

Inquiries and Ordering Methods

Inquiries can be made through our website, by phone, by e-mail, or at our showroom (Mizuho City, Gifu Prefecture). By making an appointment at the showroom, you can see the actual products and have a personal consultation in person.

URL : https://2.itakurawood.com/

Catalog : https://2.itakurawood.com/wp-content/themes/amnk/images/itakura2.0.pdf

Itakura Factory Website : https://itakura-factory.com/

Showroom ： 88-1 Inazato, Mizuho-shi, Gifu-ken

　　　　　　　　　　　　　　　 (Inside Itakura Factory Co.

Phone : 058-322-2511

Inquiry form : https://itakura-factory.com/contact/

Company Profile

Itakura Factory Co.,Ltd

Company : Itakura Factory Co.,Ltd

Location: 88-1 Inazato, Mizuho-shi, Gifu

Representative ： Kaori Yoshida

Establishment ： 2018

URL ： https://itakura-factory.com/

Business : Woodworking and wooden furniture manufacturing

Itakura Factory Co., Ltd. was established in the 100th year of Yamagataya Sangyo's foundation. It is a woodworking and wooden furniture factory that manufactures and installs wooden custom furniture and store fixtures, manufactures single-panel products, builds construction materials and fixtures, and manufactures OEM products. A team of skilled craftsmen with decades of experience in furniture manufacturing who are connoisseurs of solid wood create one-of-a-kind value products and deliver custom furniture and building materials to properties not only in Gifu Prefecture but also nationwide. 150 tree species and over 7,000 pieces of precious solid woods from around the world, supplied to lumber and furniture stores nationwide and overseas. We are a furniture company specializing in the production and processing of natural wood materials.

Yamagataya Sangyo Co., Ltd

Parent company : YAMAGATAYA SANGYO CO.,LTD

Location: 1-3 Miyamachi, Ginan-cho, Hashima-gun, Gifu

Representative: Yoshiharu Yoshida

Chairman of the Gifu Prefecture Meiboku Cooperative Association, the largest market for precious timber in Japan,

He also serves as the chairman of the National Federation of Meiboku Associations and contributes to the development of the nameplate industry.

Establishment: 1918

URL: http://ymg-s.co.jp

Business description: Distribution of lumber and building materials

For 100 years since its establishment, Yamagataya Sangyo has been dedicated to lumber. With the mission of "conveying the beauty of wood and making people's lives more comfortable with wood" in line with the trends of the times, we offer total solutions for everything related to wood, including logs, lumber, structural materials, interior materials, building materials, specialty materials, nameplates, and furniture.