Hotel Setre Kobe Maiko to Launch New YURURI Rooms on April 18 D-LAB and Hotel CETRAY Kobe Maiko to install "fufuly" cushion that breathes permanently.

HORONIC Corporation (Head office: Higashinada-ku, Kobe; Representative Director: Ichiro Osada), which operates community-based hotels mainly in the Kansai region, is planning a renewal project for the entire facility at Hotel Setre Kobe Maiko (Tarumi Ward, Kobe) over the next five years.

In cooperation with JT D-Lab, the hotel has recently renovated a prototype guest room "YURURI" as the first phase of the renewal project, and will start offering the "Superb Breathing Plan - Happiness of Doing Nothing" from April 18, 2025 (Friday), The "fufuly" cushion, a "breathing cushion," will be permanently installed in the "Happiness of Doing Nothing" accommodation plan, which will go on sale from April 1, 2012, in cooperation with JT D-Lab.

The "fufuly" was permanently installed in order to provide visitors with a more relaxing time, and will offer a "deep breathing experience" in the new guest rooms while enjoying a spectacular view of the Akashi-Kaikyo Bridge, the second longest suspension bridge in the world.

Hotel Setre Kobe Maiko official website: https://www.hotelsetre.com/maiko/

Guestroom perspective 1

Guest room perspective 2

What is JT D-LAB?

Our mission at D-LAB is to realize "spiritual richness" through innovation from a long-term perspective. D-LAB repeats these two processes and engages in various activities to continue to deliver the value of "spiritual richness" that the JT Group has always cherished to people decades into the future.

Breathing Cushion "fufuly

fufuly" is a mysterious cushion that inflates and deflates as it breathes. The technology called "Deep Breathing Technology," which is based on the nature of living creatures to follow the breathing of their companions, naturally leads you to deep breathing. By holding "fufuly" while relaxing in your room, you will experience a pleasant relaxing effect. Hotel Settore Kobe Maiko and D-LAB will work together on the theme of "breathing" to provide a slightly more special relaxing experience for guests who come to the hotel in search of a different kind of everyday life.

Breathing cushion

Hotel Setre Kobe Maiko

Hotel Setre Kobe Maiko overlooks the Akashi-Kaikyo Bridge, the second longest suspension bridge in the world. Awaji Island and the Akashi Kaikyo Bridge, the second longest suspension bridge in the world, spread out before your eyes, offering a spectacular ocean view. When the weather is fine, you can enjoy a 180-degree panoramic view of both sunrise and sunset, and at night you can enjoy the fantastic sight of the Akashi-Kaikyo Bridge, which is romantically lit up.

Hotel Setre Kobe Maiko Exterior view

Permanent installation of "fufuly," a relaxing item that allows you to breathe deeply.

Hotel Settre Kobe Maiko focused on "breathing" to help guests of the new "YURURI" guest rooms spend a more relaxing time. We therefore launched an initiative to have guests experience "deep breathing" in cooperation with JT D-LAB, which researches and explores "spiritual richness. The "fufuly" breathing cushions will be permanently installed in guest rooms.

We hope that our guests will experience deep breathing and have a comfortable time.

Breathing cushion "fufuly

This is a robot cushion with a breathing guide that can be held and used. The cushion reproduces the movement of slow breathing, and just by holding it in your arms, you can naturally feel a sense of calmness.

Website URL: https://fufuly.jp/

Development story : https://qkok.jp/

■The site is also full of Hyogo's charms. A room where you can enjoy the "ultimate in relaxation".

The new guest room "YURURI" symbolizes the charm of Hotel Settore Kobe Maiko.

YURURI" is a guest room that symbolizes the charm of Hotel CETRAY Kobe Maiko.

The rooms are decorated in a natural and relaxed tone to harmonize with the magnificent view of the Akashi-Kaikyo Bridge. The beds, sofas, and desks all face the window, designed so that guests can enjoy the view from anywhere. In addition, the glass-enclosed bathrooms also offer a view of the ocean, creating a sense of quality relaxation and openness that can only be experienced here.

Cushions by Maro Kuratani, a "love it once more" knit artist, glassware by glass artist Minori Kodama, and mugs by Tamba-yaki ceramicist Masahiko Ichino are all incorporated into the guest rooms to convey the charm of Hyogo Prefecture.

Maiko, a west coast area of Kobe that has recently become popular for spending "loose time

Maiko is located along the sea in Tarumi Ward, Kobe City, and is an easily accessible sightseeing area about 20 minutes by train from Sannomiya Station in the center of Kobe. The main attraction is the Akashi Kaikyo Bridge, known as the second longest suspension bridge in the world, and the beautiful view of Awaji Island beyond. Maiko Park has a seaside promenade and the "Maiko Marine Promenade," an observation facility, where visitors can experience the power of the bridge up close. In addition, there is a large outlet mall nearby, where you can enjoy shopping. Azure Maiko, a 3-minute walk from the hotel, offers strolls and picnics in any season, as well as swimming in the sea in summer.

The area is also dotted with historical buildings such as the Sun Yat-sen Memorial Hall, where you can experience the charms of a different era. This is a recommended tourist spot for those who want to get away from the hustle and bustle of the city for a while and spend a relaxing time with the open seaside scenery.

■Company Information

Company name : HORONIC Co.

Establishment ：December 1998

Representative ：Ichiro Osada, Representative Director

Head Office : 10F Kobe Fashion Mart, 6-9 Naka, Koyo-cho, Higashinada-ku, Kobe City, Hyogo Prefecture

TEL : 078-858-6908