Blog Watcher Contributes to GX with Location Data Developing Measures to Promote Eco-Friendly Store Visits

Blog Watcher, Inc. (Head Office: Chuo-ku, Tokyo; President: Sho Niimura; hereinafter "Blog Watcher"), a provider of location-based data collection, analysis, and utilization services, has launched a project to promote eco-friendly store visits by consumers for store-based businesses as a new measure in fiscal 2024. By supporting store visits by walking and bicycling, the project contributes to the realization of a sustainable society.

This initiative is part of the Ministry of the Environment's "Deco-Katsu" project and "Location-GX Project," which was adopted in August 2024.

Ministry of the Environment's "Deco-Katsu" Project:

https://ondankataisaku.env.go.jp/decokatsu/

Blog Watcher contributes to GX with location-based data Developing measures to promote eco-friendly store visits

■Outline

In FY2024, BlogWatcher deployed a new solution utilizing location-based data as a B2B2C-type consumer behavior change measure to promote GX. This initiative included a campaign to encourage store users to use eco-friendly means of transportation to visit stores, and participation in the "Location-GX Dashboard," which uses location-based data to visualize the results of decarbonized mobility.

■ Initiatives (1) B2B2C type consumer behavior change measures

For store-based businesses in the service industry, we developed and introduced a system that provides store users with discount coupons when they visit stores on foot or by bicycle. In FY2024, the first year of the project, banner ads leading to special coupons were posted on the Jordans "Transfer Guide" application, and coupons were tailored to be used at the relaxation studio "Re.Ra.Ku" and eyebrow salon "I'ck".

Outline of measures to promote eco-friendly store visits

Initiative (2) Participation in "Location-GX Dashboard

The "Location-GX Dashboard" is a system in which the number of behavior changers and decarbonization values are linked and updated in real time through consumer behavior change measures implemented by four companies including Blog Watcher. The system is developed and operated by LBMA Japan (Chiyoda-ku, Tokyo; Representative Director: Kuniyuki Kawashima), an association of 93 companies working to promote marketing and service measures that utilize location-based data.

For more information on the Location-GX Dashboard, please visit

https://www.lbmajapan.com/lgxdashboard

Location-GX Dashboard

Future Outlook

The measures implemented in FY2024 have increased the number of people who choose more environmentally friendly travel.

We would like to contribute to the creation of a sustainable society in the future by utilizing the technology to "capture people's conventional means of transportation," which is the key to this initiative, and experimenting with measures to promote "transformation to more environmentally friendly behavior" based on this technology.

Message from Miku Kato, GX Project Manager, Blog Watcher

Blog Watcher has been thinking that in promoting decarbonization and GX in society, it is necessary to "create an atmosphere in the world" where consumers can get a little discount if they cooperate and feel supported by someone.

For companies, taking action to address the social issue of environmental problems by saying, "We support you (consumers) for your efforts! This will lead to the creation of a new relationship that will be supported by consumers.

For consumers, the fact that a company supports environmentally friendly actions may make them feel a little happier and promote eco-friendly behavior in the future.

We wanted to realize such "atmosphere creation" with the power of location data.

As a result, we were able to change consumer behavior and gain knowledge for future development through the measures implemented in a short period of about four months.

Going forward, we will continue to use this knowledge to contribute toward a sustainable society.

Moe Kato, Data Scientist and Product Manager, GX Project

Press release announced in August 2024

Location-GX Project" in which Blog Watcher participates has been selected in the Ministry of the Environment's "Deco-Katsu" (a national movement to create new and affluent lifestyles that lead to decarbonization) public call for grant projects.

https://www.blogwatcher.co.jp/news/xY-8-qSX

<Company Profile

Company name: Blog Watcher Inc.

Representative: Shigeru Niimura, President and Representative Director

Location: Hulic Ginza 7-chome Bldg. 4F, 7-3-5 Ginza, Chuo-ku, Tokyo 104-0061, Japan

Establishment : April 2007

URL ： https://www.blogwatcher.co.jp/

Business description: Development and provision of location information-related services based on a location information data platform.

　　　　　 Development and provision of location information-related services based on a location information data platform.

　　　　　 Providing SDK, analysis, advertisement distribution, data linkage, etc.

　　　　　 We provide a variety of solutions related to location data.

<About the location data we use

Blog Watcher only uses data from users who have downloaded the affiliated apps and have given permission for location data acquisition.

For more information on data acquisition and utilization, please visit: https://www.blogwatcher.co.jp/terms/

The information in this press release is current as of the date of the announcement and is subject to change without notice. Please note that the information in this press release is current as of the date of the announcement and may change without prior notice.