＜The world's first salon to introduce "A-GEL Gift Points" was interviewed! Customers now "always come back once a month". Using points as a tool to accelerate the circulation and circulation of currency

The Point Organization, Inc. (President: Yuki Takeuchi, Head Office: Sendagaya, Shibuya-ku, Tokyo, Capital: 895.7 million yen / including capital reserve) has focused on the current economic deterioration and price hikes, which have become one of the social problems. This is also a global economic problem. To solve this problem, we are a sales consulting company that uses the "A-GEL Gift Point" method, which utilizes points as a tool to successfully improve the problems that companies are suffering from.

Hayato Ohkawa of the Business Development Department interviewed a member store that has actually introduced A-GEL Gift Points as a way to circulate the points more quickly.

We are a sales consulting company that offers a complete contingency fee-based sales consulting service that can be applied to a wide range of industries and sectors.

The "A-GEL Gift Point" scheme is a way to circulate "A-GEL Points" more quickly, making everyone smile.

According to our research

Video of the interview

https://youtu.be/EpXO57obs1Y

Interview Content

Question (1): "Tell us about your company.

I am the owner therapist and representative director of a company that operates a complete members-only salon called Healing Esthe and Nail Boudoir.

The salon is a combination of esthetic, nail care, hair reduction, and hair removal services, and I am the president of the company that owns and operates the salon.

Question (2): [What kind of customers do you have?

Most of our customers are referred by existing members, but we also have many customers who are employees of the companies we work with.

Question (3): [What prompted you to introduce A-GEL gift points?

We are a members-only salon, and our customers come to us through referrals, so we were looking for something that would be good for our existing customers, something that would provide good service and added value, and something that would also help improve our company's sales.

Question (4): What made you decide to introduce A-GEL gift points?

When I heard about this, I thought the best thing about our salon was that the expiration date of "A-GEL Gift Points" is one month, which is a little short span. When I heard that, I thought it was good that customers would come back to the salon within this one-month validity period when they make their next appointment, and I also thought it was good that the introduction cost was zero yen.

Question (5): [What changes have you seen since the introduction of the system?

Since we had just started the point system, many customers did not know about it at first, and they were like "What is that? But when we explained the system to them and talked to them about it, they said, "That's great! It's a point I'm looking forward to seeing in the future! The members downloaded the application smoothly, and since the download rate of the application is 100%, the change was due to the A-GEL gift points, which expire in one month, and the fact that they "always come back once a month" and "the price of materials for beauty products rose". Actually, there were two times when we had to raise the price, but we felt that it was very unfortunate. However, by raising the price while talking about A-GEL gift points, we were able to increase the unit price for customers by allowing them to continue to pay the same treatment fees as before, and by encouraging them to visit our salons more frequently, within one month.

Question (6): [Customer reaction to A-GEL gift points.

Customers are happy to hear that the introduction of A-GEL Gift Points in that part of the service has lowered the price.

For example, the condition of nails is easy to manage in that sense because the nails will deteriorate if the customer does not come to the salon at an early stage, If the manicurist is able to schedule the next appointment properly, it is easier to manage and naturally increases customer satisfaction.

In the case of esthetic salons, it is also easier to manage the state of mind, body, and skin of customers, so we have happy customers' comments. The most important thing was that the number of "thank you" comments from customers increased.

The above interview was conducted with Ms. Maki Ito, owner therapist of Healing Esthe & Nail Boudoir, a membership salon in Nagoya City, Aichi Prefecture.

What are "A-GEL Gift Points"?

A-GEL Gift Points are points that have the function of general coupons. Unlike ordinary coupons, consumers can earn points (coupons) equivalent to the full amount spent (40% of the amount spent is returned and the validity period is one month) for spending at participating stores. In principle, there is no cost to the merchant in granting points (coupons).

Consumers who receive the points (coupons) will use the points (coupons) at the merchant store, seeing the possibility of spending a portion of their consumption at virtually zero yen. If the points (coupons) are used at another merchant, the merchant that awarded them receives up to 15% of the amount awarded (up to 6% of sales can be increased per customer when given to customers, compared to 40% redemption) in cash (reward money).

The amount of discount and conditions of use of the points (coupons) can be set by the merchant store while taking profitability into consideration. By using the "A-GEL Gift Point" system, member stores will be able to improve the number of customers, sales per customer, and profit margins.

A-GEL Gift Point" is designed as a point tool for economic revitalization to help increase the amount of "currency" in circulation and accelerate the speed of circulation, and has a completely different structure and concept from conventional nationwide common points, discount points, discount points, reward points, campaign points, coupons, advertising, etc. A-GEL Gift Point" has a completely different structure and concept from conventional nationwide points, discount points, discount points, reward points, campaign points, coupons and advertisements.

Explanation of A-GEL Gift Point image video

https://youtu.be/1Hd0OfRzoE0?si=Yl9ReBM5i9id9lfc

https://youtu.be/N7QjlL0ad7s?si=6w6d5SpFajFzM1V8

The video explanation is an image and may differ from the actual situation.