New life planning by joining franchise after retirement! The first anniversary of the "Challenge Plan" and the birth of the oldest owner at 65 years old!

Daikichi Corporation (Head office: Kaizuka City, Osaka; hereinafter "Daikichi"), which operates the "Coverall" cleaning franchise business that originated in the United States with the aim of training and supporting new business owners, has been operating its "Challenge Plan" with low initial costs for a year.

All of the eight new owners have achieved monthly sales of 500,000 yen within six months of joining the franchise, and are working vigorously in various locations.

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◆Related comments

The "Challenge Plan" was designed so that even those who have concerns about initial costs and age can join Daikichi Coverall with peace of mind.

As with the regular plan, we strive to provide full support from the franchisee consideration stage, such as holding explanatory meetings and introducing senior owners, so that you can take on the challenge with full understanding of the plan.

When we conducted a survey of franchisees, six out of seven said they were "glad to have joined. We hope to continue helping many people enrich their post-retirement lives. (Challenge Plan representative)

◆What is "Daikichi Coverall"?

It is our franchise brand for cleaning and management services for buildings, offices, condominiums, and commercial facilities. In principle, no sales activities by franchise owners are required. The Company takes care of all customer acquisition, the most difficult task in the cleaning business, so owners can concentrate only on cleaning and existing customers.

Owners focus on day-to-day cleaning operations and customer relations, and are guaranteed monthly sales. The average monthly sales from regular contracts alone is 800,000 yen, which is as high as the business retention rate.

Since its establishment in 2002, the company has continued to grow steadily, and as of September 2024, the number of member stores has reached 1,351 pairs.

In addition, 86% of Daikichi Coverall franchisees have been in business for more than 10 years*, compared to about 10% of all Japanese companies that have been in business for more than 10 years.

*As of February 18, 2025

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Our goal is to support the new challenges of the middle generation.

◆"I really want to work," but there are no opportunities.

Our mission is to "create a society where everyone can live vigorously," and we are particularly supporting the middle generation, those in their 50s and older.

In the job market, middle-aged people tend to be rejected due to "high labor costs," "difficulty in providing guidance," "health concerns," and "short time to retirement," and the success rate of job change for people in their 50s is extremely low at approximately 6%.

On the other hand, there are a great number of middle-aged and older workers who wish to change jobs. The pressing issues are "how to increase income in one's 50s" and "how to change jobs without career downgrading" before the age at which pension benefits are received.

◆A Second Career for a Rich and Prosperous Life

To overcome this situation, we are supporting a new way of life and work for middle-aged and older people through our cleaning franchise business, "Daikichi Coverall.

The average age of our franchise owners at the time of joining our franchise is 46 years old. The average age of those currently in operation is 53. There is no age limit, and as a result, our brand is chosen by many middle-aged people.

Challenge Plan" with low initial cost and easy challenge

Initial costs are an issue when starting franchise operations. In addition to the franchise fee, you will also need to pay for training, equipment, and sometimes advertising. The initial cost of franchise management is approximately 20 million yen for a business that has a physical store. This is a major barrier for those who do not have sufficient funds or for elderly people with limited operating years.

Therefore, Daikichi Coverall has developed the "Challenge Plan," in which the initial cost is reduced to 2.5 million yen. The business and training content remain the same as the regular plan, but the franchise fee and royalty ratio are adjusted to reduce the initial cost. Sales of 550,000 yen per month are also guaranteed.

This eliminates financial concerns and opens the door to franchise management for more people.

▼ Challenge Plan franchisees (as of March 2025)

Osaka 4, Kobe 1, Aichi 2, Hiroshima 1 (total 8)

Average age of members is 53.9 years old.

The oldest is 65 years old.

All owners have achieved monthly sales of 500,000 yen within six months of joining.

Voice of Challenge Plan Members

I had no hobbies of my own, so cleaning is a job that I can enjoy and face with pleasure. I even think it is my new reason for living. As long as I am physically active, I want to contribute to my customers through cleaning.

The head office is very supportive, not only in terms of the sales guarantee, but in many other ways as well.

*This is an excerpt from a member survey. Some parts have been edited.

If you are interested in the Challenge Plan, please visit the Daikichi Coverall website.

URL: https://www.coverall.jp/

◆Company Profile

Company name: Daikichi Corporation

Representative Director ：Yoshihiko Oda

Head office location : 2-11 Nishiki Minamimachi, Kaizuka, Osaka, Japan

Location of Business Head Office : 1-13-28 Shimanouchi, Chuo-ku, Osaka-shi, Osaka, 3F Yuranus 21 Bldg.

Establishment : January 5, 1976

Business : Comprehensive management of buildings and various facilities

　　　　　　　　(Building maintenance using the Coverall system of the U.S.),

　　　　　　　　General leasing brokerage, real estate sales, real estate management, real estate consulting

Daikichi's corporate website: https://www.daikichi-el.co.jp/

Daikichi Coverall franchise website: https://www.coverall.jp/