Immersive OOH advertising "TOQ IMMERSIVE OOH" started

Tokyu Agency Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Toshiyuki Kosaka) is launching an immersive OOH advertising project called "TOQ IMMERSIVE OOH". As a first step, TOQ will launch the "TOQ IMMERSIVE OOH_SOUND" advertising menu on March 25, 2025, using "imavo," the unique 360-degree acoustic technology of Mochihack, a technical cooperation partner.

We are promoting the provision of phygital*1 experience value using the latest technology. The immersive OOH advertising series "TOQ IMMERSIVE OOH" to be launched this time will shift from traditional passive contact to a highly immersive advertising experience that can be actively enjoyed by utilizing advanced digital technology and IP content.

Starting with the first "TOQ IMMERSIVE OOH_SOUND", we will continue to realize attractive advertising projects that will lead to the revitalization of entertainment along the Tokyu railway lines.

TOQ IMMERSIVE OOH" logo

2 Trademark registration and design registration pending

TOQ IMMERSIVE OOH_SOUND Product Summary

TOQ IMMERSIVE OOH_SOUND logo

TOQ IMMERSIVE OOH_SOUND" is an advertising project that allows users to easily experience three-dimensional sound by reading the QR code*3 in the ad and using earphones. By playing immersive sound, the advertisement provides a highly immersive experience to those who come into contact with the advertisement, as if they were "near their favorite people and things" and actively enjoy the advertisement as content. In addition, the sound linked with the content of the advertisement allows advertisers to promote understanding and arouse interest in the content of the advertisement, while consumers will want to "go see and spread the word" and expect high advertising effectiveness through new advertising communication.

Synergistic effects are expected especially in the entertainment industry, which utilizes IP, during the comeback preparation period, when the emotional distance from fans becomes distant, and with comeback activities.

In the demonstration experiment conducted in July 2024, HYBE MUSIC GROUP's "TOMORROW X TOGETHER" and "BOY NEXT DOOR" advertisements were placed in Tokyu Corporation trains in collaboration with HYBE JAPAN, the Japanese headquarters of the global entertainment lifestyle platform company HYBE. The ads were placed on hanging posters in Tokyu Corporation trains and large posters at Shibuya Station, and received a great response.

Tokyu Denentoshi Line display monitor

Application period: From March 25, 2025

Target media: Talk Box (Tokyu Toyoko Line and Tokyu Denentoshi Line, one train car rental)

　　　　　　　Poster wide-jack project for all lines (5-holder half-jack project)

　　　　　　　(5 holders half-jack, 3 holders double-jack)

Outline of TOQ IMMERSIVE OOH_SOUND

Talk Box

Wide jacks for all posters (5-holder half jacks, 3-holder double-sided jacks)

1 "Phygital" = A living space where physical and digital technologies are fused together.

While the use of digital technology is becoming more and more important these days, at the same time, digital innovation in physical customer contact points is also progressing. The "Phygital Project" is Tokyu Agency's unique solution development project that aims to integrate and optimize the two to realize an inspiring brand experience.

2 The experience must be linked to location information.

3 QR Code is a registered trademark of DENSO WAVE INCORPORATED.

Mochi Hack Co.

A technology startup company that plans, develops, and produces "immersive" content experiences centered on digital content. Through tie-ups with artists, idols, VTubers, anime, and other IPs, the company provides the world with unprecedented new "immersive" experiences.

Mochihack logo

imavo logo