Second release] "Roadside Station Benihana no Sato Okegawa" (Roadside Station Benihana no Sato Okegawa) Grand opening at 11:00 a.m. on Thursday, March 27!

Benihana no Sato Okegawa" (operated by Beninext Corporation; CEO: Takahito Kawagoe), which has been developed by the Ministry of Land, Infrastructure, Transport and Tourism and Okegawa City, will start selling local and prefectural agricultural products such as manky tomatoes, Bushu Wagyu beef, and Gunemon udon noodles as well as gourmet foods and souvenirs mainly using these products from its grand opening on March 27, 2025 (Thursday). The first release:

First release: https://www.atpress.ne.jp/news/428841

Official website: https://www.benibananosato-okegawa.com

Grand opening of "Roadside Station Benihana no Sato Okegawa" on March 27 (Thu.) at 11:00 a.m!

A "food theme park" that showcases the charms of Okegawa, an inn town

Access from Tokyo is only one hour! Located approximately 700 meters from the Okegawa Kitamoto Interchange on the Ken-O Expressway, this facility is Okegawa City's first roadside station along the Ueo Road, National Route 17. Okegawa City has long flourished as a post town along the Nakasendo Highway, where people and goods gathered. Okegawa has a long history of hospitality through food, as evidenced by its thriving production of safflower, known as "Okegawa rouge," and its development as one of the Kanto region's leading breadbasket areas through the development of new rice paddies. The concept of this project is "to connect "food" and "people" in Okegawa, where hospitality and warmth dwell, with humanity and vitality.

The south side of the main building is a sales area selling fresh local vegetables, fruits, livestock, marine products, processed foods, souvenirs, prepared foods, and boxed lunches, and the north side of the main building has a total of three restaurants using mainly local ingredients, an onigiri specialty restaurant, and a soft serve & crepe store, with a total of about 140 seats. The main building has a dining area with about 140 seats. As a "food theme park," it offers a variety of "delicious foods" from Okegawa and Saitama, including local and prefectural agricultural products, gourmet foods using mainly local ingredients, and original souvenirs, and will be crowded with many people, just like the Okegawa Gion Festival, with "wasshoi, wasshoi! Our goal is to create a place where many people can connect with each other with smiles on their faces.

Roadside Station Benihana no Sato Okegawa Floor Map

South side of the main building: A variety of original products that make the most of fresh agricultural products and ingredients

The sales area on the south side of the facility features a lineup of products including agricultural products from producers, souvenirs, prepared foods, and boxed lunches. The original self-developed souvenir products include sweets made from sweet potatoes, which are widely produced in the prefecture, sweets made from Saitama milk, and processed products using "Fukaya Negi", which is produced in Fukaya City in the northern part of the prefecture and is well known throughout the country.

<Example of products> *Prices include tax (8%). Prices are tax included (8%) and are subject to change.

Oimodendon (5 pieces) 972 yen

Oimodendon (5 pieces) 972 yen

Saitama Bonsaku Suito Potato: 281 yen and up per piece

Saitama Bonsaku Suito Potato (1 piece) 281 yen and up

Fukaya negi no ebiage sembe (8 pieces) 918 yen

Fukaya negi no ebiage sembe (8 pieces) 918 yen

Negitaro (6 pieces) 681 yen

Negitaro (6 pieces) 681 yen

Milk bread cake (4 pieces): 864 yen

Saitama Milk Dressing 735 yen

Saitama Miso Manju (bun with miso paste): 843 yen

Fukaya Negi Meat Miso: 681 yen

Soy sauce side dish sauce: 789 yen and up

The station offers three restaurants: a cafeteria, an omusubi specialty store, and a soft serve and crepe store.

The station has three dining establishments: "Benihana no Sato Okemaru Daishokudo," which offers a variety of dishes using mainly local ingredients; "Hagama Gohan Musubi no Sato," a restaurant specializing in rice balls made from fluffy rice cooked in a rice cooker; and "Okke Okegawa Soft & Crepe," a soft & crepe store where visitors can enjoy the taste of milk and eggs produced in the prefecture. Okegawa Soft & Crepe, a soft & crepe shop where customers can enjoy the taste of milk and eggs produced in the prefecture.

Benihana no Sato Okemaru Daishokudo

Okegawa, an inn town along the Nakasendo Highway in the center of Japan, is a place where delicious foodstuffs are gathered. The menu includes a Kaisen-don (seafood rice bowl) that is inspired by Okegawa's "Okegawa", a menu using "Otoko Tomatoes" produced by a farmer in Okegawa City, Saitama Prefecture since the Edo period, "Bushu Wagyu", a brand of Japanese beef from Saitama, and "Gunemon Udon" made with wheat flour from Saitama Prefecture that has a chewy texture and a delicious taste of wheat. GUN-UMON UDON," which uses wheat flour produced in Saitama Prefecture and has a chewy texture and delicious wheat flavor, and a wide variety of other menu items that mainly utilize local ingredients nurtured by the rich nature.

Benihana-no-Sato Okemaru Daishokudo Menu Example

<Example menu> *Prices include tax (10%). Menu items are subject to change.

(Allergy: wheat, milk ingredients, egg, pork, chicken, mackerel, soybeans, apple)

Otoko Tomato Noodle: 1,738 yen

Okemaru Kaisen-don: 1,958 yen (Allergy: shrimp, egg, wheat, salmon, salmon roe, soybeans)

Okemaru Kaisen Don: 1,958 yen

Okay Oke Matsuri Donburi 8 Kinds Matsuri 6,050 yen (Allergy: Shrimp, Wheat, Salmon, Salmon roe, Sesame, Soybean)

Shirasu (baby sardines) used in this product are collected by a fishing method that mixes shrimp, crab, and squid.

Okay Oke Matsuri Donburi: 8 kinds of Matsuri 6,050 yen

Wasshoi luxury Oke Enomi-Don: 6,050 yen (Allergy: egg, shrimp, wheat, chicken, salmon, salmon roe, salmon roe, salmon roe, sesame, soybean, apple)

The shirasu used in this product is collected by a fishing method that mixes shrimp, crab, and squid.

Wasshoi luxury Oke-enmi-Don: 6,050 yen

Bushu Wagyu] Beef yakiniku donburi set meal: 2,398 yen (Allergy: egg, wheat, milk ingredients, beef, sesame and soy)

Bushu Wagyu] Beef yakiniku donburi set meal: 2,398 yen

Benihana no Sato Treasure Box set meal: 3,058 yen (allergies: shrimp, wheat, eggs, milk ingredients, pork, chicken, sesame, soybeans, mackerel)

Udon noodles with gravy 968 yen (Allergy: wheat, pork, soybeans, mackerel)

Taro Potage Udon 1,408 yen (Allergy: Wheat, dairy ingredients, pork, chicken, sesame, mackerel)

Musubi no Sato (Gohan Gohan Musubi no Sato)

This restaurant specializes in handmade rice balls made with sweet, fluffy, hot rice cooked in a rice cooker and topped with ingredients, each carefully made one by one. The restaurant uses laver from the Ariake Sea with its rich aroma and sea salt from a flat kiln with its mild flavor to deliver a delicious taste.

<Menu Example> *Prices include tax (10%). The menu is subject to change.

Example of ingredients

Salted rice ball 198 yen

Sesame & Takana rice ball 286yen

Negimiso rice ball with negi miso 308 yen

Grilled salmon rice ball - 319 yen

Bushu Wagyu Beef - Beef Soboro-Nigiri 330 yen

Bushu Wagyu Beef Nigiri with minced egg yolk 330 yen

Hagama Gohan Musubi-no-Sato Menu Example

Rice ball and side dish satisfaction set 935 yen

Includes 1 rice ball of your choice, fried bean curd, egg omelet, pickles, and miso soup.

Two rice balls and side dish set 1,265 yen

Includes 2 rice balls, fried bean curd, egg omelet, pickles, and miso soup

Allergies for rice balls vary depending on the item you choose.

Onigiri and side dish satisfaction set: 935 yen / 2 onigiri and side dish treat set: 1,265 yen

Shiomusubi 198 yen Sesame and Takana rice ball 286 yen Negimiso rice ball 308 yen etc.

Okke Okegawa Soft & Crepe / Okke Okegawa Milk Sweets

Compared to neighboring cities and towns, Okegawa has a thriving dairy farming industry. Therefore, a soft & crepe store and a milk sweets store using milk and eggs produced in the prefecture will be opened. The shop will offer milk soft serve in the shape of "benihana," the citizens' flower, crepes filled with cream, pudding, cream puffs, and pancake sandwiches made with rich milk. All items can be taken out.

Okke Okegawa Soft & Crepe / Okke Okegawa Milk Sweets Menu Example

<Example of menu items> *Prices include tax (10%). For take-out, a tax rate of 8% is applied.

Benihana no Sato Okegawa Milk Soft 420 yen (Allergy: milk ingredients, wheat, soybeans)

Benihana-no-Sato Okegawa Milk Soft 420 yen

Okkegawa milk crepe: 800 yen

　Fresh cream platter 1,000 yen

　Milk Mountain 1,300 yen

(Allergy: milk ingredients, wheat, eggs, sesame, almonds, soybeans, gelatin)

*Various flavors of crepes are available, including berry, caramel nut, strawberry short, and chocolate banana

Okkeh Milk Crepe: 800 yen / Fresh cream platter: 1,000 yen / Milk Mountain: 1,300 yen

Freshly Baked Okkeh Basque 400 yen (Allergy: Milk, Egg, Wheat, Soy)

Freshly baked OK basque: 400 yen

Freshly Baked Okkeh Milk Pudding: 480 yen

　Strawberry milk pudding / Coffee pudding 520 yen each

(Allergy: dairy ingredients, egg, gelatin, soy)

Okkeh milk puffs 320 yen

　Okkeh milk puffs Big 1,850 yen

　Okkeh milk puff

　Mega jumbo 11,369 yen

(Allergy: milk ingredients, egg, wheat, soy)

Milk Pancake Sandwich 600 yen

　Milk Pancake Sandwich Cream 680 yen

　Milk Pancake Sandwich Big 1,000 yen

(Allergy: milk, egg, wheat, sesame)

Bakery offering fresh doughnuts, side dish breads, sweet breads, etc. will also be available.

Okke Okegawa Bakery *Prices include tax (8%).

Okke Okegawa Bakery Fresh doughnuts (example)

＜Okke Okegawa Bakery Fresh Doughnuts

Ok Ok Okegawa Nama Doughnut 220 yen (Allergy: Wheat, egg, milk ingredient)

Matcha kinako raw doughnut: 260 yen (Allergy: Wheat, egg, milk ingredient, soy)

Chocolat cream raw doughnut 350 yen (Allergy: Wheat, egg, milk ingredient)

Imo cream raw doughnut: 420 yen (Allergy: Wheat, egg, milk ingredient, soybean)

Pistachio raw doughnut: 480 yen (Allergy: Wheat, Egg, Milk, Soy)

＜Other breads

Miruku bread/Strawberry Miruku bread/Coffee Miruku bread 380 yen each (Allergy: Wheat, egg, milk, soy)

Big Miruku Bread (3 flavors): 4,000 yen (Allergy: Wheat, Egg, Milk, Soy)

Cured ham and olives 480 yen (Allergy: wheat, egg, milk, pork)

Pre-opening/Grand opening Overview

Pre-opening on Wednesday, March 26

Date: Wednesday, March 26, 2025 12:00 - 16:00

Details: 12:00 - Pre-opening (Okegawa residents only)

　　　16:00 Closing

Grand opening on Thursday, March 27

Date：March 27, 2025 (Thursday) 11:00 a.m.-5:00 p.m.

Activities：11:00 - Grand Opening

　　　17:00 Closing

■Facility Outline

Name ： Roadside Station Benihanosato Okegawa

Location ： 4324-1 Kawadaya, Okegawa-shi, Saitama

Area ： 29,672m2

Number of parking spaces: 189 for regular vehicles, 43 for large vehicles, and 5 for disabled persons (available 24 hours a day)

　　　　　　　 Total: 237 cars

Facilities ： 57 toilets/information facilities, rest facilities, tourist information center,

　　　　　　　 Baby Corner, emergency power supply, stockpile warehouse, water tank,

　　　　　　　 public telephones, public wireless LAN, and merchandising facilities,

　　　　　　　 Food and beverage facilities, event space (large roof plaza), event plaza,

　　　　　　　 observation deck, dog run, bus stop, EV charging facilities

Hours of operation: 9:00 a.m. to 5:00 p.m.

Facility management and operation: Beninext Co.

Official website ： https://www.benibananosato-okegawa.com

Company Profile

Company name: Beninext Co.

Representative ： Takahito Kawagoe, Representative Director

Location: 2-5-4 Kotobuki, Okegawa-shi, Saitama

Main Business: Management and operation of "Benihana no Sato Okegawa" roadside station

　　　　　　　 Development, production and sales of tourist souvenirs,

　　　　　　　 Processing and sales of folk crafts. Sales of food products,

　　　　　　　 Management of restaurants and business related to regional trading company business

Official website: https://www.beninext-okegawa.com/

Official DL material: https://x.gd/1AbHJ

You are free to use any of the images.