Fujinomori Co., Ltd. leverages pharmacists' expertise Preventive Medicine Platform Wins Grand Prize in TOKOWAKA-MIE REBORN PROGRAM 2024

On March 5, 2025, Fujinomori Co., Ltd. received the Grand Prize at the results debriefing session (venue: Oranje Green Garden) of the "TOKOWAKA-MIE REBORN PROGRAM 2024," a startup acceleration program sponsored by Mie Prefecture.

Representative Fujito receives the Grand Prize plaque from Mr. Makoto Awai, CEO of LEO Co.

The "TOKOWAKA-MIE REBORN PROGRAM 2024" is a program sponsored by Mie Prefecture (operated by LEO Corporation) that aims to create companies that develop and operate sustainable businesses in the spirit of "TOKOWAKA. The program supported business transformation (second start-up), start-up business model formation, and business plan development, and participants made business pitches at the results debriefing session.

The Company's business pitch was on the theme of "Simplifying Health Closer to Home: Creating a Platform to Support Local Communities," and it won the Grand Prize among 12 participants.

Representative Fujito giving his business pitch

The founder, Mr. Fujito, who is a pharmacist, launched the business to solve health issues that cannot be solved in the medical field, such as the importance of "preventive medicine" that he felt while working at a hospital and the "distance between patients and pharmacists" that he faced while working at a pharmacy.

[Business Description

Fujinomori matches more than 60,000 pharmacies and pharmacists nationwide with employees of companies and general consumers, and develops its business with touchpoints in the areas of prevention, health promotion, and unwellness before medical intervention. Specifically, we provide the following services

FUJINOAid, a health box for offices

This is a service in which health foods, supplements, and other items useful for minor ailments, as well as small meals that are good for health and beauty, are installed in companies and facilities, and can be used freely by employees and users. The products are carefully selected by pharmacists and doctors of pharmacy to provide a lineup that meets the health needs specific to the region and type of business.

●Health consultation service that puts a face to the local pharmacist

Starting from FUJINOAid, a health box, employees and users can consult directly with pharmacists and specialists who have knowledge ranging from prevention to treatment and have the strength to promote self-care with regard to their health concerns and questions. In addition, personalized supplements (FUJINO Supplement) tailored to each individual's health condition and needs are currently under development. We are developing a mechanism that is more accessible, simple, and easy to continue, and will support health management through regular deliveries.

Example of FUJINOAid, a health box for offices

[Future Prospects

Through these services, Fujinomori aims to create a society in which people feel familiar with health and can simply manage their health. First, after a business verification phase centered on Yokkaichi and Tsu cities in Mie Prefecture, we will expand nationwide to regional cities in the Tokai area, Chugoku and Shikoku areas, and other areas. Then, in the future, the company aims to expand its customer base to include Japanese high-quality health services for inbound customers, and to provide health support for foreign visitors to Japan and Japanese expatriates.

About Fujinomori Co.

Fujinomori is a healthcare startup established on July 11, 2024 and headquartered in Yokkaichi City, Mie Prefecture. With the vision of "creating a society where each and every individual can live well in their own way until the end of their lives," we will continue to confront health issues that cannot be solved in the medical field.