More energy for Japan's golf industry! Golf Round Subs. TRINITY GOLF" challenges crowdfunding on CAMPFIRE!

Ashfield Corporation (Head office: Hachioji, Tokyo; President: Hiroshi Hatakeyama) is seeking support for "TRINITY GOLF," Japan's only (as of February 20, 2025, according to our research) new-style golf round subscription service that utilizes social networking services. We are now seeking support for "TRINITY GOLF," a new style of golf round subscription service utilizing social networking services (as of January 31, 2012, according to our own research). With your support, we will challenge to expand the subscribe-golf service nationwide and increase the number of players.

Project page: https://camp-fire.jp/projects/821896/view?utm_campaign=cp_po_share_c_msg_mypage_projects_show

We want to increase the number of golfers by subscribing to golf rounds.

What we want to achieve with this project

We want more people in their teens to 30s to play golf.

We want to increase the occupancy rate of golf courses in beautiful Japan, which has more than 2,000 courses.

This is the goal of "Trinity Golf," our subscription service for rounds of golf.

Through "Trinity Golf," we will continue to promote a new style of golf play. By making golf, which has a strong image of being an expensive leisure activity, a more accessible leisure activity, we aim to increase the number of players, especially among the younger generation. At the same time, by having "Trinity Golf" members announce their golf courses on SNS, we hope to promote the golf course's selling points and help improve occupancy rates.

Outline of the service

Background of Project Launch

◇Revitalizing the golf industry through golf round subscriptions

The golf player population peaked at 13.6 million in 1996 and is expected to decline to 5.3 million by 2023. (According to the Leisure White Paper) Furthermore, the risk of players retiring within the next 10 years is a major issue for the golf industry, as players in their 60s and older account for about 43% of the total number of golfers.

Golf Population by Age

On the other hand, one of the biggest barriers to taking up golf is the high cost of playing the game. We would like to contribute to the expansion of the number of golfers by promoting the subscription service, which allows players to play golf as many times as they wish at a low price, mainly among young people and beginners, and by making golf a more familiar leisure activity for them. At the same time, we will provide a win-win service for both players and golf courses by creating a scheme for players to support golf course promotions by utilizing SNS, which has a high penetration rate among young people, and by supporting the sending of customers to golf courses at the same time.

Business Scheme

Hurdles to playing golf

Assumed Usage Scenes

Use among friends

If a member makes a reservation and plays, one person's fee will be waived. The member can share the benefit with others, or the member can pay for the drinks at lunch, or of course, the member can enjoy the benefit alone. Either way, it's a great deal.

For groups such as a circle

If a group representative purchases a return on behalf of the group, for example, up to 5 members of the group can register for the 5-member course. If 5 groups of 20 members make a reservation, the fee will be the same for 15 members. If costs can be reduced, there will be more opportunities for everyone to play a round of golf together.

Use for business entertainment

If two groups of eight players play a round of golf for business entertainment, the cost can be reduced by only paying for six players if two registered members join the round.

Service Benefits

How to use the service

Ease of making reservations

About fees for accompanying guests

■About Returns

One round of golf with free play fee: ¥1,000

Free play fee for 1 month *Unlimited rounds: ¥2,000

2 months free play fee* unlimited rounds of golf: ¥5,000

Unlimited rounds of golf with free play fee for 6 months: 18,000 yen

1 year free play fee* unlimited rounds course: 30,000 yen】】 【For 1 year free play fee* unlimited rounds course: 30,000 yen

Project Summary

Project Name: Subscribe to the golf rounds,

　　　　　　　　 We want to make the golf industry in Japan more energetic through golf round subscriptions!

Period: February 19, 2025 (Wed) - March 31, 2025 (Mon)

URL : https://camp-fire.jp/projects/821896/view?utm_campaign=cp_po_share_c_msg_mypage_projects_show

Current Status of Preparation

Currently, 15 courses in the Kanto region and 8 courses in the Kansai region are available for members to play for free (including Saturdays, Sundays and holidays). In addition, although reservations are usually accepted only for three or more golfers, some golf courses allow two-sum play, making it possible for couples and married couples to use the service. In the future, we would like to expand the number of affiliated golf courses nationwide to create an environment where members can enjoy playing anywhere in Japan.

Company Profile

Company name: Ashfield Corporation

Representative: Hiroshi Hatakeyama

Location: 2-83-2-303 Yarimizu, Hachioji-shi, Tokyo

Establishment : October 2021

Business : Golf business, sales support business, consumer products business

Capital ：5 million yen