The place where Japanese culture began, Sakurai City, Nara, the birthplace of Japanese culture, where you can taste the rich blessings and culture with all your senses AUBERGE de SENVIE Opening on April 24, 2025

Hirakawa Trading Co. (Yao, Osaka; President: Haruki Hirakawa), operator of the resort hotel "sankara hotel & spa Yakushima (Yakushima-machi, Kagoshima Prefecture)" and other hotels, has been selected by the Designated Manager Selection Committee held on November 1, 2024 at the Nara Prefectural Government's Abundant Food and Agriculture Promotion Division to be the designated manager of the "Nara Auberge de SENVIE" will be operated from April 24, 2025 under the theme of sensory perception and life.

The restaurant will also strengthen cooperation with the neighboring facility "Hotel Nara Sakurai no Sato," a seminar house attached to Nara International University for the Creation of Appeal of Food and Agriculture, which is already operated under contract by Nara Prefecture, to convey to the world the charm of Japan's beautiful and rich "agriculture" that has continued since the Nara Period, the ancient capital of Nara.

Future Schedule

February 28, 2025 (Fri): Teaser site open and reservations accepted

April 24, 2025 (Thursday) "AUBERGE de SENVIE" is scheduled to open.

For reservations and inquiries, please visit the following website

URL ： https://www.hirakawa-corp.com/senvie

TEL : 0744-42-0505

MAIL： reservation.senvie@hirakawa-corp.com

About Sakurai City, Nara Prefecture, the birthplace of Japanese culture

Sakurai City is a very historical place in Nara Prefecture where many aspects of Japanese culture such as sake, capital, performing arts, culture, and poetry began, including the oldest shrine in Japan, "Ogami-Sha", and the oldest road in Japan, "Yamanobe-no-michi". The city of Sakurai is a special place that evokes nostalgic feelings in Japanese people and attracts the attention of many foreign tourists.

Sakurai City, Nara, where "Beautiful Japan" spreads

About AUBERGE de SENVIE

The name "Auberge de SENVIE" is a combination of the words "sens" and "vie" (life), which expresses our hope that visitors will enjoy the bounty and culture of the land with all five senses and feel the richness of life.

Rooted in Sakurai City, Nara Prefecture, which is mentioned in the Manyoshu, we sublimate traditional local ingredients with French techniques to create new values in the spirit of "Shozen Keigo".

AUBERGE de SENVERGE de SENVERGE: To inherit the past and open up a new era.

AUBERGE de SENVIE

■Chef Profile

Chef Dai Urabe

Hiroshi Urabe

Born in Hirado City, Nagasaki Prefecture. He is a member of Toc Blanche International Club and Japan Charcuterie Association. After graduating from a culinary school in Fukuoka, he studied at the Imperial Hotel Osaka for 14 years. He has won numerous awards in culinary competitions and honed his French cooking skills and creativity. He sublimates the climate and history of Nara into French cuisine based on "local production for local consumption" utilizing local ingredients. With "love, sincerity, and ingenuity in cooking" as his creed, he offers a unique gastronomic experience.

Awards

3rd Prize, 1st "Under 29" Culinary Competition

T-FAL Prize, 6th Pâte Creut World Championships in Asia

Bocuse d'Or 2023 Japan Preliminary Round Finalist

7th Pâté-Croute World Championship, Asia, Finalist

Logo and Brand Color Story

Logo "Sens(sense) x Vie(life)

AUBERGE de SENVIE Logo

The crest design is based on the theme of "embodiment of life," and uses the Tomoe pattern, which symbolizes the flow and circulation of life. Tomoe pattern has been familiar as a traditional Japanese pattern since ancient times. It represents the providence and harmony of nature, and at the same time, it symbolizes energy in constant motion. We have sublimated the spirit of "Shozen Keigo," which means inheriting the past and opening up a new era, into a refined geometric design using the shape of the Tomoe pattern, which is also used as a symbol of eternity.

Brand color "ROKUSHOKU

Brand color "Rokusho

ROKU-SHOKU is a bright, austere, bluish-green color. It is the color produced by crushing malachite, the oldest pigment used in Japan, and is a representative green used in historic buildings such as temples and shrines, and in sculptures.

DIC-402 HTML: #34877F CMYK: C81_M27_Y55_K0

■Facility Overview

Facility name ： AUBERGE de SENVIE

Opening ： April 24, 2025

Location ： 2217 Takaya, Sakurai City, Nara Prefecture

TEL ： 0744-42-0505

MAIL : reservation.senvie@hirakawa-corp.com

RESERVATIONS: By phone or e-mail (Online reservation is in preparation)

HP ： https://www.hirakawa-corp.com/senvie

About Hirakawa Shoji Co.

Under the management philosophy of "creating affluence," the company provides services to enrich people's lives from various angles, including food, health, and entertainment. Currently, the company is developing 11 businesses in a diversified manner, striving to create a spiritually rich society.

Hirakawa Trading Company Logo

Company name: Hirakawa Shoji Co.

Head office: 1-118 Shiki-machi, Yao, Osaka, Japan

Representative ： Haruki Hirakawa, President and Representative Director

Establishment : June 1957

Business : Hotel and restaurant business, real estate business, interior design business,

　　　　　　 Pachinko, amusement, hot spring, golf,

　　　　　　 fitness business, apparel business, clean energy business,

　　　　　　 Wagyu Beef Breeding Business

HP ： https://hirakawa-corp.com/