Development of "Disposable Infant Shoe Covers" Based on the Opinions of 427 Child-Rearing Generations 　Sold at 100-yen stores nationwide

Min 100 Co. (Headquarters: Shimogyo-ku, Kyoto-shi, Kyoto; President: Daisuke Ikeda), a new product development service for the 100-yen store chain, has jointly developed, based on feedback from consumers, a "disposable infant shoe cover" that prevents children from getting dirty without taking off their shoes, and will be available at 100-yen stores nationwide from February 2025. The product will be available at 100-yen shops nationwide from February 2025.

If you carry your child in your arms while his or her shoes are dirty, your own clothes will get dirty, too. Worried about soiling the clothes or equipment of others around you without realizing it? This is a product that solves such small problems in daily life.

URL for details: https://min-100.com/products/71

Disposable Infant Shoe Covers

What is the "problem of dirty shoes" common to the child-rearing generation?

It is an everyday occurrence that children's shoes get dirty after playing at the park or when going out on rainy days. However, in the following situations, many people had trouble taking off their shoes to prevent them from getting dirty, but leaving them on would result in stains around them and on their clothes.

When putting a child in a stroller

When putting a child in a car seat

When carrying a baby

When traveling by train or bus

Based on the real-life problems expressed by consumers on MIN100, we set out to create a product that could be purchased at a 100-yen store.

Image of shoe cover usage

Shoe covers" created through user-participatory product development

The "min-100" is a service that collects consumer feedback and works with manufacturers on product development. For the development of the "shoe cover," we asked 427 people of child-rearing age to participate in the development process, and by digging deeper into their actual concerns, we made numerous improvements to the specifications that they "really wanted.

What would you buy at a 100-yen store?

It is eco-friendly to be able to wash and use it again and again...but in reality, I want to throw it away when it gets dirty! But I want it to be cosmetically pleasing! This is a very real voice of the child-rearing generation.

Shoe Cover Product Details

The same firm and thick material as a raincoat is used. The name of the product is "disposable," but it is not so thin that it will tear after one use.

Products born from the voices of sei-katsu-sha will change society.

The consumer-participatory product development proposed by "MIN 100" goes beyond mere product creation. In the conventional development process, companies generally conduct market research and design products. However, in the MIN 100, sei-katsu-sha who actually use the products contribute their ideas, and by reflecting their opinions from the development stage, more practical products are created.

This initiative is a new model in which companies and consumers cooperate to solve small issues in society. Instead of "consumers buying products made by companies," we are moving toward an era in which "companies create products together based on consumer feedback.

The "min-100" brand, which creates new value in 100-yen uniform products, will continue to aim for product development from the consumer's viewpoint.

Outline of the product

Product name: Disposable infant shoe covers, 6-pack

JAN code ：4580321535963

Price ： 100 yen (excluding tax)

Sold by: SUBARU Co.

Main retailers: 100 yen stores nationwide

　　　　　　Stock and availability vary by store.

■Company Profile

Trade name: Min 100 Co.

Representative ： Daisuke Ikeda, Representative Director

Location ： Room SOLUM G, 795-2 Higashi-Wakamatsu-cho, Shimogyo-ku, Kyoto-shi, Kyoto 600-8305

　　　　　 (We cannot respond to your direct visit. Please understand.)

Establishment : December 2020

Business description: Planning and operation of new product development SNS "min100

　　　　　 Consulting for new product development for 100 yen stores and uniform stores

　　　　　 Web production and system development

URL ： https://min-100.com/

For inquiries from customers, please contact

To Min100 Co.

e-mail: info@min-100.com