Water volume can be measured in 1mm increments to make rice the hardness you prefer! 70% off sale of the rice cooking measuring item "PITAKU", PITAKU", a measuring item for rice cooking, on sale at 70% off in our online store!

AMOTE JAPAN (Location: Yokohama City, Kanagawa Prefecture; Representative: Junko Abe), a retailer and seller of original products, has started a 70% off sale of "PITAKU," a measuring item for cooking rice to a satisfactory consistency at home and in restaurants, at its online store "AMOTE JAPAN The sale started on Monday, January 27, 2025. The measuring device, which allows you to adjust the amount of water when cooking rice to achieve the desired hardness of rice, is available for 1,056 yen including tax.

Online store "AMOTE JAPAN": https://amotejapan.base.shop

Front view of PITAKU

Development Background

The cooking quality of rice, such as taste and hardness, differs depending on the brand, temperature, and time the rice is left to rest. Furthermore, the amount of water and the way the rice is measured also affect the hardness of the rice, and measuring the amount of water with a measuring cup or index finger can change the cooked rice. This is the reason why things like "I am cooking rice as usual, but it does not taste good today" or "I bought an expensive rice cooker, but it is not good enough. In addition, the wide range of scales used in commercial rice cookers makes it easier to cook rice unevenly. Adjusting the amount of water each time according to the condition and amount of rice, as well as the hardness of the rice you want to eat at that moment, requires time, effort, and money. To solve this problem, we have developed "PITAKU," a measuring item that can adjust the amount of water in 1 mm increments, making it easy for everyone from novice cooks to professional restaurant staff to cook delicious rice.

How to use "PITAKU

The "PITAKU" is very simple to use. First, put washed rice and enough water to cover the rice in the rice cooker. After the rice is flattened, place the "PITAKU" on top of the rice and you are ready to weigh the rice. The "PITAKU" has a scale marked in increments of 1 mm, so you can remember which scale you used the first time you cooked rice, and from the second time you cook rice, you can adjust the amount of water to your desired consistency. Another feature of "PITAKU" is that it is easy to clean and compact. The design is cute whether hung on a hook or placed on a table for decoration. Four colors are available, inspired by various types of rice, with more colors to be added in the summer and fall of 2025.

Slide type

Image of how to use

A 70% off sale of "PITAKU" will be held while supplies last.

On January 27, 2025 (Mon.), we started a 70% off sale of "PITAKU" at our online store "AMOTE JAPAN". The regular price is 3,520 yen including tax, but you can purchase it for 1,056 yen including tax. The sale will end while supplies last.

We will continue to expand sales of this product, aiming for annual sales of 10 million yen and introduction of the product in kitchen sundries stores.

Outline of the product

Product name: PITAKU

Size ： Top 15.5 x 9 cm, Disk 13 x 13 cm

Regular price ： 3,520 yen including tax

Raw material resin ： Polypropylene

Heat resistance temperature : 120 deg.

Color ： Red rice color (pink), green rice color (green), brown rice color (beige), Brown rice (beige), White rice (white)

Sales page: https://amotejapan.base.shop