Popular steamed bun store "Ling Ling Xiang Bao" with a 2-hour waiting line Over 2 million views on SNS in Kasugai City, Aichi Prefecture!

We are pleased to announce that "Ling Ling Xiang Bao" (located in Frespo Kasugai, Oishin-cho, Kasugai City, Aichi Prefecture), a store specializing in steamed meat buns, has received over 2 million views on social networking sites in February 2025.

Since its opening, the restaurant has been attracting attention as a popular restaurant with "long lines. Long lines of people waiting up to two hours have become a common sight, and the restaurant is almost always sold out by the end of business hours. In addition, fans visit not only from their hometowns but also from other prefectures such as Yokohama and Kyoto, and the cumulative reach of related posts on social networking services has exceeded 2 million. The shop has already been covered by numerous media outlets, including Chukyo TV's "Goo Many," Tokai TV's "Chaaji," and CBC TV's "Hanasakaka Times.

A store specializing in steamed meat buns with a long line of customers waiting in line every day

■Three reasons why the steamed meat bun specialty store "Ling Ling Xiang Bao" is a hot topic in the media

(1) Uninterrupted lineup: Up to 2 hours wait!

Lines form even before the store opens.

Lines stretch out even before the restaurant opens, with customers waiting up to two hours at peak times. Many customers visit early to avoid the lines, but even so, the lines are always long.

(2) Total SNS reach exceeds 2 million! Many customers come from outside of the prefecture!

A hot topic on SNS

TV broadcasts and word-of-mouth spread have led to a rapid increase in related posts and topics on social networking services. Many fans visit from as far away as Yokohama and Kyoto. Even now, the buzz continues to spread mainly through SNS.

(3) Sold out every day! Luxurious flavor hand-packaged one by one by artisans!

Handmade one by one!

Our steamed buns are filled with carefully selected ingredients and carefully hand-wrapped one by one by our artisans. The fluffy and juicy texture is achieved through a production method that maximizes the flavor of the dough and ingredients. The restaurant has been selling out one after another, and many days it is sold out before closing time.

TV and Media Coverage

Chukyo Television "Goo Many

Tokai TV "Chaji

CBC TV "Hanasaka Times

CBC TV's "Hanasaka Times", other local information magazines and web media, etc.

After the coverage is aired, the line for the shop grows even longer, creating a "Reireika Fever" situation. Many customers come from within the prefecture as well as from outside the prefecture to get a glimpse.

Future Prospects and Call for Media Coverage

Ling Ling Xiang Bao is currently preparing for further evolution by adding new stores and developing new menu items. We are considering expanding our product lineup and sales methods in order to bring smiles to the faces of more people through our steamed meat buns, rather than just being a "queue store. We hope to share information about new projects and events with the media in the future.

We welcome any requests for coverage and publication so that many people can enjoy the taste of our "queue-worthy" steamed buns. Please come and experience our "secret".