＜Atami Bataa-An" will hold a "Spring Festival" to enjoy the arrival of spring in Atami! Bataa-Andorayaki Sakura" with Grain An (sweet bean paste) and Sakura An (cherry blossom paste) will be on sale from 2/22 (Sat)!

～From Feb. 22 to 24, "Hana-mikuji" and "Oshiruko (sweetened red-bean soup)" will be served! ~~~ February 22-24, 2012

2025.02.20 11:00

株式会社フジノネ

Mataichi An Atami Bataa An" (located in Atami City, Shizuoka Prefecture), an Anko and butter specialty store offering a blend of Japanese and Western sweets, will hold a "Spring Festival" for three days from February 22 (Sat.) to 24 (Mon.), 2025. Bataa Andorayaki Sakura", a combination of grains and cherry bean paste, will be on sale from February 22 (Sat.). During the festival, "Hana-mikuji" to win gift certificates and "Oshiruko (sweet red bean paste)" will also be served to welcome visitors.

[Official] https://www.atami-butter-an.com/

[Mail order] https://atami-butter-an.shop-pro.jp/

薄紅色のふわふわの桜ホイップが華やかな『ばたーあんどら焼き桜』1個580円(税込)

Bataa Andorayaki Sakura" with fluffy light red whipped cherry blossoms is 580 yen (tax included).

Sweets using anko (sweet bean paste) from the long-established Japanese confectionary store "Mataichian" are now available at Atami Bataaan in spring!

Atami Bataian, a specialty store specializing in anko (red bean paste) and butter, opened in August 2021, offering a blend of Japanese and Western sweets in collaboration with Mataichi An, a long-established wagashi store that has represented Shizuoka since its establishment in 1871. The shop opened in August 2021. The signature product, Atami Bataian bread, is made by combining the "proud anko" (red bean paste), which has been passed down from Mataichi An for over 150 years, and mild butter, and is made by carefully cooking Erimo azuki beans from Hokkaido. In particular, the signature "Atami Bataa Anpan" has become a very popular product, with cumulative sales topping 1 million units (as of November 2024).

The "Spring Festival" will be held under the theme of "Taste and Enjoy the Coming of Spring in Atami. The "Bataa Andorayaki," a popular dorayaki for eating and walking around, will be available in a "cherry blossom flavor" only available during the spring season, combining Mataichi An's sweet bean grains with cherry blossom bean paste. In addition, from February 22 (Sat.) to February 24 (Mon., holiday), "Hanamikuji" (flower lottery) and "Oshiruko" (sweet red bean soup) will be served. Why not feel the arrival of spring in Atami with the visually gorgeous dorayaki, perfect for spring?

■The sweet and sour taste of strawberries, a hidden ingredient, enhances the flavor of cherry blossoms! A new product only available during the spring season

Mataichi An's Grain Andorayaki Cherry Blossom

Mataichian's sweet bean paste is combined with cherry red bean paste, butter, fluffy cherry whipped cream, and a cherry blossom on top. The sweet and sour taste of strawberries added as a secret ingredient enhances the flavor of cherry blossoms. It is a gorgeous dish to savor and enjoy the arrival of spring.

＜Outline of the product

Product name: Bataa Andorayaki Sakura

Date of release ： February 22, 2025 (Saturday) ～ (limited quantities available daily)

Price ： 580 yen per piece

Allergy : Eggs, wheat, dairy ingredients, yams

ばたーあんどら焼き桜 1個580円(税込)

Bataa Andorayaki Sakura 580 yen per piece (tax included)

*Prices include tax.

■We also offer happy "Spring Festival" events!

●Hana-mikuji [held every day during the festival].

A "Hana-mikuji" lottery is available for purchases of 1,500 yen (including tax) or more. If you win, you will receive a gift certificate worth 500 yen that can be used at the store.

Receipts cannot be combined.

Oshiruko (sweet red bean soup) will be served every day during the period (first 50 customers each day).

Oshiruko (sweet red bean paste) will be served to customers who have purchased a product, limited to the first 50 customers each day.

又一庵のあんこ使用のおしるこ

Oshiruko using Mataichian's sweet bean paste

What is Atami's specialty "Atami Bataa Anpan"?

～Anko bean paste is used to make oshiruko (sweet red bean paste). Melt-in-your-mouth butter

Total sales exceed 1 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichi An's sweet bean paste and rich butter cream that has a nostalgic flavor.

熱海ばたーあんパン　1個400円(税込)

Atami Bataan Anpan 400 yen per piece (tax included)

What is "Mataichi An's Atami Bataa-an"?

～The "Mataichi An" has been making a blend of Japanese and Western sweets with its "signature red bean paste" and butter for 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観