DX Referral Campaign Doubles the Number of New Members in a Single Month, Focusing on Generation Z Marketing Design Inc. provides OSK Sports Club Provides referral campaign system "Kuchiko Premium" to OSK Sports Club, Referral enrollment rate increased by 1.5 times and business efficiency improved.
株式会社マーケティングデザイン
Marketing Design, Inc. (Osaka, Japan / CEO: Taketoshi Hiromi), operator of the smartphone-based referral campaign cloud "Kuchiko Premium," announces that it has provided its referral campaign system "Kuchiko Premium" to Okayama Sports Kaikan Co. (headquartered in Okayama Prefecture, Japan; hereinafter referred to as "OSK Sports Club"), and has achieved remarkable results in just one month since the introduction of the system.
Okayama Sports Kaikan Co.
Effects of the introduction at OSK Sports Club
1. significant increase in new member acquisition
The number of new members doubled in a single month (from 50-60 to over 100).
The referral enrollment rate increased from 24% to 36%.
Referrals by members of Generation Z in particular have become more active.
Number of new members doubled in a single month
Dramatic improvement in operational efficiency
Dramatically improved operational efficiency 2. 87% reduction in campaign preparation time (from 7-9 hours to 1 hour)
Automated the process of linking referrals and enrollments
Dramatically improved efficiency of back-office operations
Increased referral enrollment rate from 24% to 36
3. centralized membership management
Centralized data management through API linkage with the core system "hacomono
Real-time grasp of referral status is now possible
Completely eliminated manual verification work
Dramatic improvement in operational efficiency
Strong response from Generation Z. In one case, more than 10 friends were introduced.
OSK Sports Club had previously used an analog referral method, but with the introduction of "Kuchiko Premium," the response from members of Generation Z, who use the gym 24 hours a day, has been particularly remarkable. One member actively referred multiple friends, and in some cases introduced more than 10 people, greatly expanding the potential of word-of-mouth marketing to the younger generation.
Evolution to data-driven management: Visualizing connections among members to increase LTV
With the introduction of Kuchiko Premium, the previously ungraspable "connections among members" became visible, enabling the creation of new value as follows
1. community analysis
Identification of influential members
Visualization of connections among members
Realization of effective community marketing
(2) Improvement of LTV (customer lifetime value)
Utilize relationship data between referrer and referred members
Efficient approach based on member attributes
Promotion of continued use by the group
Mr. Takayuki Nakai, General Manager of OSK's Corporate Strategy Department, commented, "In the fitness industry, the number of members who have been referred by referrals has been increasing:
In the fitness industry, the connection between members is extremely important. With the introduction of Kuchiko Premium, we are now able to visualize these connections and utilize them as data. In particular, the linkage with hacomono has not only greatly reduced our operational burden, but has also enabled us to develop strategic marketing activities, which we consider to be of great value.
■Future Prospects
We will continue to propose to businesses, especially those that have implemented hacomono, the use of API linkage to improve operational efficiency and promote membership acquisition. In the fitness industry, we plan to accelerate the provision of "Kuchiko Premium" as a sustainable means of acquiring members through the use of digital technology.
Features of each service
About "Kuchiko Premium
Kuchiko Premium is a cloud service that promotes word-of-mouth communication and referrals from existing customers via LINE, e-mail, and QR codes. It is also a marketing tool that is suited to a cyclical society, as it can be expected to increase LTV (lifetime customer value) through joint purchasing experiences with existing customers. To date, more than 400 companies have introduced this system.
QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
About hacomono
hacomono is a cloud service that allows customers to complete reservations, payments, and enrollment procedures at real stores online from their own PCs or smartphones, greatly reducing administrative and payment procedures at the stores. The service was released in March 2019 and has been adopted by more than 7,000 stores so far.
■Company Profile(1)
Company name: Okayama Sports Kaikan Co.
Representative Director: Hiroko Ejiri
Location: 1-50 Ezumi-cho, Kita-ku, Okayama City, Okayama Prefecture
Date of establishment: January 1972
URL ： https://www.osk21.co.jp/
About Okayama Sports Kaikan Co.
Established in 1972. Established in 1972, the company operates four sports clubs in Okayama Prefecture. In addition to offering a variety of programs such as swimming and fitness, the company also operates sports facilities for local governments, and conducts community-based business under the corporate philosophy of "creating a healthy and happy 'healthy society.
Company Profile (2)
Company name: Marketing Design Inc.
Representative Director: Taketoshi Hiromi
Location: Dojima Axis Building 4F, 2-2-28 Dojimahama, Kita-ku, Osaka-shi, Osaka
Taiyo Seimei Shinagawa Building 28F, 2-16-2 Konan, Minato-ku, Tokyo
Date of Establishment : February 1, 2017
URL : https://www.mk-design.co.jp/
■About Marketing Design, Inc.
Marketing Design, Inc. provides corporate marketing support and DX promotion, as well as develops and sells the patented referral and referral marketing application "KUCHICO PREMIUM" as a SaaS application. We also provide customer attraction support services for community-based stores such as sports clubs, cram schools, and driving schools.
Marketing and DX promotion support services for companies
KUCHICO PREMIUM, a referral marketing application
Customer attraction support service for retail businesses
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