10th Anniversary Special Project [Part 2] imini×Junko Kishi Get rid of the "Obabe" syndrome! Mature and cute liquid blush that can also be used for melasma Launched on Tuesday, March 18, 2025

　(Head office: Nakano-ku, Tokyo; Representative Director: Masayasu Yoda) announces the launch of "imini Repair Liquid Blush" on Tuesday, March 18, 2025, jointly developed with popular hair and makeup artist Junko Kishi, who also works as "Hair and Makeup Artisan Bakeko". The product was developed in collaboration with popular hair and makeup artist Junko Kishi, who also works as a "hair and makeup craftsman Bakeko".

Imini Repair Liquid Blush

imini Repair Liquid Cheek_Product

　The collaboration product is a special project to commemorate the 10th anniversary of the imini brand, and was developed as a "beauty renewal" item for many people suffering from complexes, utilizing the adult method born from the wealth of experience and expertise of Junko Kishi, a hair and makeup artist with 36 years of experience who has worked on the hair and makeup of many major actresses. The first product is an item that can be used to "renew beauty" for many people who are suffering from complex problems.

　In the first phase, "Imini Repair Charge Mask (for neck)" was launched, which adheres snuggly to the neck, an area prone to showing signs of aging, with a special cut-out structure to provide intensive care.

　For the second product in the series, we have developed "Imini Repair Liquid Blush," which is suitable for Bourbe, Yebbe, and Obabe, and hides the dullness characteristic of adults and improves the skin's blood color and glow. The blush is formulated with Pantair Bacteria LPS*1 to provide anti-aging care*2 even during makeup to renew your mature and lovely self.

1 Pantoea / Rice nuclease fermentation extract liquid (moisturizing ingredient)

2 Age-appropriate care

Junko Kishi, hair and makeup artist

What is Obabe?

A term coined by "Kaigeko," meaning a person who thought she was either a Yebe or a Bourbe, but whose skin has become ambiguous due to ageing and dullness.

≪Point 1: "De-obvious color" that improves dullness, blood tone, and glowing skin.

The color is designed to remove the dullness that comes with age, and add a sense of euphoria.

Gives a cute and mature impression while making the most of the skin's natural color.

The color is not for blue or yellow skin tone!

≪More than 85% of the ingredients are cosmetic liquid*3!

Pantoea LPS improves the skin's natural strength and approaches aging skin.

Niacinamide*4 supports the elasticity of ageing skin.

Dipotassium glycyrrhizate*5 treats dullness.

Collagen, ceramide, and hyaluronic acid*6 moisturize and brighten skin without drying it out.

2 Age-appropriate care

3 Including water

4 Moisturizing ingredients

5 Moisturizing ingredient: glycyrrhizic acid 2K

6 Moisturizing ingredients: hydrolyzed collagen, ceramide NP, sodium hyaluronate

≪Point 3. Fluffy pink easily for everyone! ≫ ＜Color

Sheer and natural finish with a soft coloring.

Even beginners can recreate the makeup of "Kakiko-san" by easily applying shades of pink!

≪Point 4: Careful attention to ingredients that are not included in the formulation.

Five free ingredients (UV absorbers, mineral oil, alcohol, parabens, fragrance)

Price

Product name: Imini Repair Liquid Blush 3,630 yen (tax included)

Number of colors: 1 (fluffy pink)

■How to use

Take an appropriate amount on the provided tip, apply directly to cheeks, and blend gently with your fingers.

Imini Repair Liquid Blush_How to use

All Ingredients

Water, cyclopentasiloxane, glycerin, diethylhexyl succinate, BG, diphenylsiloxyphenyl trimethicone, PEG-9 polydimethylsiloxyethyl dimethicone, dimethicone, pantoea/rice-nuka fermented extract solution, niacinamide, 2K glycyrrhizinate, hydrolyzed Collagen, Na Hyaluronate, Ceramide NP, Tocopherol, (Vinyl dimethicone/methicone silsesquioxane) crosspolymer, Methyl methacrylate crosspolymer, Na chloride, Na citrate, Trimethyl siloxysilicate, (Dimethicone/vinyl dimethicone) crosspolymer, Triethoxycaprylylsilane, pentylene glycol, phenoxyethanol, talc, titanium dioxide, synthetic fluorophlogopite, mica, iron oxide, silica, gunjo, Al hydroxide, tin oxide, red 226

The "imini" brand concept, which focuses on the power of immunity.

imini's wish for beauty is to be healthy.

We want to shine with vitality even when we are 100 years old, regardless of age, living environment, or stress.

To achieve this, we aim to nurture "self-vitality" by incorporating the wisdom of nourishment passed down from person to person since ancient times and the unwavering blessings of nature.

imini seeks healthy beauty that comes from within, with an emphasis on comfort and simplicity, together with nature.

The brand name "imini" is derived from the word "immunity.

＜For inquiries from customers, please contact

Imini official online store: https://www.imini.jp/

Toll-free number: 0120-65-1230 (Hours: 9:00 - 19:00 except at the beginning of the year)

Inquiry form: https://www.imini.jp/shop/contact/contact.aspx