Tokyu Agency's New Book Furusato Mirai Design -A Practical Guide to Marketing for Discovering and Communicating Local Attractions

Tokyu Agency Inc. is pleased to announce the publication of a new book, "Furusato Mirai Design: A Practical Guide to Marketing for Discovering and Communicating Local Attractions" as follows.

The author members, who have practical experience in strategic consulting, product planning and development, marketing, advertising and communications, and regional revitalization, reveal how to find and refine commercial products, product design, and PR strategies that lead to regional revitalization.

This book, which describes the marketing necessary in this day and age, with examples of successful regional projects, is a book filled with hints on how to increase the value of the region and lead to its revitalization from a marketing perspective. Please read it.

Every hometown is a treasure trove of raw materials for local revitalization!

What kind of marketing is necessary for local regions now?

This is a guidebook on regional revitalization, starting from the very beginning.

Table of Contents

Introduction

Chapter 1: Thinking about the Future of Your Hometown

Chapter 2: Finding the Rough Stone

Chapter 3: Polishing the Rough Stone

Chapter 4: Debut in the World

Chapter 5: Let's set out to design the future of our hometown!

Conclusion

A5 size, 2,200 yen (tax included)

Author Furusato Future Design Institute

Masatoshi Yamaguchi

Works for a beverage manufacturer

Born in Kyoto Prefecture, graduated from the University of Tsukuba with a bachelor's degree in social engineering, and completed the first half of a doctoral course at the Faculty of Business Administration, Kobe University.

After joining a beverage manufacturer, he was engaged in product development and marketing of beverages mainly in Japan and overseas. In addition, he has promoted business model reforms and M&A to strengthen the value chain. He is in charge of Chapter 2.

Satoshi Kawase

President, Visioning Partners K.K.

Born in Oita Prefecture, graduated from the University of Tokyo, Faculty of Engineering.

After joining Recruit Co., Ltd. he gained experience at a foreign consulting firm, where he worked as a partner before starting his current company, which provides management consulting services. He has worked in various industries including manufacturing, finance, IT, and government. He is in charge of Chapters 1 and 5.

Eishi Kudo

Representative and Strategic Creative, Berry Spice Inc.

Born in Tokyo, graduated from Waseda University, Faculty of Letters I.

Joined Tokyu Agency Inc. In 2018, he became independent and launched "Berry Spice". He is in charge of Chapter 3.

Kenichi Kohata

General Manager, Business Design Division, Tokyu Agency Inc.

Born in Miyagi Prefecture, graduated from Tokyo University of Agriculture and Technology with a bachelor's degree in engineering.

Joined Tokyu Agency Inc. Experienced in marketing, business administration, solutions, and sales divisions. Responsible for marketing to consumers in various industries such as food, pharmaceuticals, distribution, and new services. In charge of Chapter 4.

■Book Outline

Book Title: "Furusato Mirai Design

　　　　-A Practical Guide to Marketing for Discovering and Communicating Local Attractiveness-"

Author ：Furusato Mirai Design Institute

Format: A5 size, 248 pages

Release date: February 14, 2025 (Friday)

Price: 2,200 yen (2,000 yen + tax)

Sales: Available at bookstores nationwide and online

ISBN : 978-4-88497-140-3/ C0036