Began offering TVer ads for the funeral industry.

HJT Corporation (Location: Chiyoda-ku, Tokyo; Representative Director: Kaoru Nishii) will start handling advertisements for TVer, an official commercial TV streaming service, from February 1, 2025, and will begin taking orders from the funeral industry.

Sales Data

■Outline of TVer

TVer is one of the largest video platforms in Japan with over 450 million views per month (as of March 2024).

Affinity of TVer with the funeral industry's user base

We provide specialized marketing support to the funeral industry, and since TVer's main user base is 35-49 year olds followed by 50-64 year olds, we thought it would be possible to effectively develop advertisements for the funeral industry since the customer base (50-64 year olds) matches that of the funeral industry.

Results at affiliated companies

An affiliate of HJT Corporation, which used TVer advertising in its recruitment activities, received 7 inquiries as of September 2025, but by October 2025, the number of inquiries had increased to 18, and the number of applications increased 2.57 times. The TVer ads may have increased the sense of security and the application rate for the positions.

■Hiring support for small and medium-sized companies

With the background of the recruitment difficulties faced by the affiliated companies, TVer advertisements were used to increase awareness of the company. Compared to large companies, TVer advertising contributes to the recruiting activities of small and medium-sized companies, which have limited name recognition and recruiting budgets.

■Future Prospects

We will continue to utilize TVer advertising to strengthen our recruitment support for the funeral industry and small- and medium-sized companies. We will offer advertising plans that support companies with limited budgets to increase their visibility in the community.

Outline of TVer Advertising

Minimum advertising budget: 10,000 yen and up

Initial cost: 0 yen (Advertising videos must be prepared separately. (The advertisement video needs to be prepared separately, and introduction to a production company is possible.)

Video package plans will also be offered.

Company Profile

HJT Corporation

Representative: Kaoru Nishii, President

Location: 6-2 Gobancho, Chiyoda-ku, Tokyo

Business description: Advertising and consulting services

URL ： https://hj-t.co.jp