Blame it on Valentine's Day! The annual Valentine's Day gift is a "funny" gift that is extra sweet. Underwear brand HIPSHOP HIPSHOP] has announced its third collaboration project with Lotte!

HIPSHOP stores nationwide, online sites, and other e-commerce malls from January 24, 2025 (Friday). HIPSHOP stores nationwide, online sites, and other e-commerce malls from January 24, 2025 (Fri.)

2025.01.22 15:00

株式会社プロビジョン

HIPSHOP, a brand that develops items that brighten up everyday life and make it more enjoyable, will release a limited edition of an innovative collaboration with LOTTE, a synonym for Japanese confectionery that continues to be loved as the "lover of your mouth" for Valentine's Day 2025.

HIPSHOP LOTTE CHOCOLATE Series

February 14 is Valentine's Day.

The annual "funny" Valentine's Day underwear collection is now available in Ghana White!

We hope you will enjoy this collection that has become even more unique.

UNDERWEAR LINE UP

PACKAGE

The "funny" boxers, now available in a total of 10 varieties, are colorful and fun to look at!

The collection is designed to be a great gift for those who want to collect them.

SOCKS

These collaboration socks are comfortable to wear and have beautiful prints,

The colorful, pop design will lift your spirits for everyday use.

A versatile item that can be enjoyed by both men and women. Perfect for gifts and matching styles.

SHOPPER

In addition, customers who make a purchase at the store will receive a "HIPSHOP x LOTTE Special Shopper," which is only available during this season.

The iconic new "Blame it on Valentine's Day." logo and Ghana White, which makes its first appearance this year, will be featured in this delightful design only available during this season.

*There will be one design with both Ghana Milk and Ghana White W-face shoppers.

Boxers are available in three sizes: M, L, and LL.

Socks are available in one size.

The body of the underpants wicks sweat away quickly and keeps the skin feeling dry,

The body of the underpants is made of polyester material with excellent quick-drying and elasticity.

This innerwear item that allows you to enjoy hidden fashion also makes a great gift.

The functional material also makes it an active wear during sports and fitness!

Blame it on Valentine's Day."

HIPSHOP's LOTTE CHOCOLATE Series offers colorful and fun designs to add underwear to your everyday life.

Wearing it on special occasions as well as in everyday life will bring you a little joy!

A memorable gift for your loved ones.

LOTTE CHOCOLATE Series