Jim Field Co. and Kujira Co. Jointly Launch Franchise Headquarters ～Creating new value through fun and enjoyable training and strategic support Creating new value through fun and enjoyable training and strategic support~.

Jim Field Corporation, Whale Corporation (hereinafter referred to as "Jim Field"; head office: Osaka City, Osaka; president: Katsuhiro Gun) and Kujira Corporation (hereinafter referred to as "Kujira"; head office: Nagoya City, Aichi Prefecture; president: Hiroki Soga) have decided to jointly operate a franchise headquarters by leveraging their mutual strengths. This will provide an even stronger support system for the 18 stores (directly managed and franchisees) currently in operation, as well as for stores that will become franchisees.

Logos of both companies

Background of the Collaboration

Under the leadership of Katsuhiro Gun, who has more than 25 years of experience in the fitness industry, GymField has been pursuing training that is fun and enjoyable. Among these, the "KOHRIMAN Method" developed by Mr. County has trained more than 600 personal trainers and is highly regarded as a method that opens up new possibilities in personal training. Furthermore, the programs offered at its stores have also gained support for their effective yet fun-focused concept.

Whale, on the other hand, is a consulting firm specializing in strategy development and marketing. They have achieved results in a wide range of projects, including new business support, and have a wealth of expertise in leading their clients' businesses to success.

2. significance of the collaboration

This collaboration will further strengthen the unique value of GymField's "Train for Fun(R)" and create a new structure to fully support the success of franchise owners by combining the strategic perspective and marketing expertise of Kujira.

3. Future Prospects

Diagram of joint operation

Going forward, we will expand our franchise business by providing more operational support to existing directly operated and franchisee stores, as well as comprehensive assistance to new prospective franchisees.

Furthermore, as an initiative for corporate clients, we will provide strong support for corporate health management by utilizing training programs that incorporate the "sense of fun" that GymField offers. In addition to this, we will also provide one-stop support for obtaining certification as an excellent health management corporation, and establish a system to provide comprehensive support for the promotion of corporate health management.

In addition, by enabling member stores to develop corporate programs and health management solutions, we will provide a new revenue model for member stores and help local companies promote health management and improve employee productivity. Through this initiative, we will contribute to sustainable development in the community as a whole.

We will take on the challenge of creating new value through corporate solutions by leveraging our joint framework that combines Kujira's strategic consulting capabilities with Jim Field's training program development capabilities.

■Comments

Katsuhiro Gu, President of GymField, Inc.

We are very pleased to be able to build a system to support the growth of franchise owners and trainers through this collaboration, leveraging our experience in training more than 600 personal trainers."

Hiroki Soga, Representative Director of Kujira Co.

By adding our strategy and marketing know-how to the value of GymField's strength, which is 'exercise for fun,' we will provide an environment where franchisees can grow even further."

[Company Profile

GymField Corporation

Location: 6-17-5 Fukushima, Fukushima-ku, Osaka, Japan

URL : https://www.field-gym.com/

Kujira Corporation

Location: NK Marunouchi Bldg. 2F, 2-17-13 Marunouchi, Naka-ku, Nagoya-shi, Aichi

URL : https://cujira.marketing/