Cumulative sales exceed 1 million pieces! Famous "Atami Bataa Anpan" (Atami Bataa Anpan) Chocolate and red bean paste to start the New Year! Atami Bataa Anpan Chocolate" goes on sale on 1/18!

～Atami Bataa Anpan Manju Chocolate Bataa Andorayaki Chocolate" is also coming soon!

2025.01.16 10:00

株式会社フジノネ

Atami Bataan (located in Atami City, Shizuoka Prefecture), an Anko and butter specialty store offering a blend of Japanese and Western sweets, will release "Atami Bataan Pan Chocolate" as a seasonal product on January 18, 2025 (Saturday). In addition, "Atami Bataa Anpan Manju Choco" and "Bataa Andorayaki Choco" will be released one after another. The rich, rich, melt-in-your-mouth chocolate and anko (red bean paste) and butter are a perfect match to deliver a seasonal flavor that is perfect for Valentine's Day.

[Official] https://www.atami-butter-an.com/

[Mail order] https://atami-butter-an.shop-pro.jp/

自慢のあんこ×まろやかバター×とろけるチョコのハーモニーが楽しめる季節限定商品3品

Three seasonal products that allow you to enjoy the harmony of our proud anko (red bean paste), mellow butter, and melting chocolate

Seasonal flavors of Mataichi An's signature anko (red bean paste) and butter meet with melting chocolate

Atami Bataian, a specialty store specializing in anko (red bean paste) and butter, opened in August 2021, offering a blend of Japanese and Western sweets in collaboration with Mataian, a long-established Japanese sweets store that has represented Shizuoka since its establishment in 1871. The shop's numerous creative sweets, which combine the "proud anko" (red bean paste) made from Hokkaido's Erimo red beans and mild butter that Mataichi An has been passing down for over 150 years, have been very well received by customers of all ages, especially the signature product, "Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling more than 1 million units in total (as of November 2024).

The three new seasonal products that will be introduced to mark the beginning of 2025 are "Atami Bataa Anpan Choco," "Atami Bataa Anpan Manju Choco," and "Bataa Andorayaki Choco. The Atami Bataa Anpan Chocolate, Atami Bataa Anpan Manju Chocolate, and Bataa Andorayaki Chocolate are perfect for the winter season, as they combine our signature red bean paste and mellow butter with melted chocolate.

Please enjoy the blend of Japanese and Western flavors of melted chocolate, anko (red bean paste), and butter.

Perfect for Valentine's Day, too! Three seasonal products are now available!

Atami Bataa Anpan Chocolate

The soft, thin crust bread dough is filled with Mataichi An's sweet bean paste and butter cream with chocolate and hazelnut paste. The finished product is drizzled with chocolate. The result is a seasonal bread with a melt-in-your-mouth taste.

＜Outline of the product

Product name: Atami Bataa Anpan Choco

Date of release: January 18, 2025 (Saturday)

Price ： 520 yen per piece (limited quantities available daily)

Allergy：Dairy ingredients, wheat, eggs, soybeans

熱海ばたーあんパンチョコ 1個520円

Atami Bataa Anpan Chocolate 520 yen per piece

Atami Bataa Anpan Manju Chocolate

Mataichian's signature sweet bean paste, fine butter, and bitter chocolate are wrapped in a bread-like bun dough kneaded with cocoa powder and topped with almonds and baked. The smooth, moderate sweetness of the chocolate will fill your heart the moment you take a bite, making this a seasonal gift that you will enjoy.

＜Outline of the product

Product name: Atami Bataa Anpan Manju Chocolate

Date of release: February 8, 2025 (Saturday)

Price ： 290 yen for 1 piece / 990 yen for 3 pieces / 1,820 yen for 6 pieces (3 azuki bean and 3 chocolate pieces)

Allergy : Wheat, egg, milk, almond, soybean

熱海ばたーあんパンまんじゅうチョコ 1個290円

Atami Bataa Anpan Manju Chocolate 290 yen per piece

Atami Bataa Andorayaki Chocolate

Mataichian's sweet bean paste and butter is topped with fluffy chocolate cream, chocolate sauce, and crunchy chocolate crunch. A delightful winter flavor with chocolate all over.

＜Outline of the product

Product name: Bataa Andorayaki Chocolate

Date of release: January 18, 2025 (Saturday)

Price ： 500 yen per piece

Allergy：Dairy ingredients, wheat, eggs, yams, soybeans

ばたーあんどら焼きチョコ 1個500円

Bataa Andorayaki Chocolate 500 yen per piece

*All prices include tax.

What is Atami's specialty "Atami Bataa Anpan"?

～Anko (red bean paste) is stuffed into the bread. Melt-in-your-mouth butter.

Total sales exceed 1 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichi An's sweet bean paste and rich butter cream that has a nostalgic flavor.

熱海ばたーあんパン 1個400円

Atami Bataan Anpan: 400 yen per piece

What is Mataichi An's Atami Bataa-an bread?

～A sweet blend of Japanese and Western flavors made with the famous red bean paste and butter that has been passed down from Mataichian for 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観