Atre Matsudo participates in the "Kirakkira Hatsugai! Transmission Project" in which ATRE Matsudo participates. 　The temporary fences around JR Matsudo Station will be decorated with colorful artwork by users of welfare facilities for the physically challenged. decorated temporary fences around JR Matsudo Station

Akihama Brains Community Inc. x Matsudo City x East Japan Railway Matsudo Station x Atre Matsudo

2025.01.14 10:00

株式会社アトレ

ATRE Corporation (Headquarters: Shibuya-ku, Tokyo; President & CEO: Hiroyuki Takahashi*), will start decorating a temporary enclosure around JR Matsudo Station from mid-January 2025 as part of the "Kirakkira: Hatsai! As part of the "Kirakkira Hatsusai!

各社ロゴ

Logos of each company

Kirakkira Hatsai! Transmitting Project

　Hi-Talented and Versatile - A World of Creative Sensitivity Unbound by Common Sense

Among the artworks drawn by users of welfare facilities, there are advanced works that transcend the boundaries of common sense, and creative views of the world that seem to draw the viewer in.

The "Kirakkira: Hatsugai! (Location: Matsudo City, Chiba Prefecture) has concluded a business agreement with a welfare facility for people with disabilities. This is a project to develop a promotion with a unique angle and approach by fusing a variety of "art" and "design" drawn by users of the facilities.

Ltd. was introduced to Atre Matsudo by the Matsudo City Policy Promotion Division after Akihama Brains Community, Inc. submitted a business proposal to the "Matsudo SDGs x Industry-Academia-Government-Private Partnership Business Proposal Window" established by Matsudo City to solve regional issues driven by the SDGs. Ltd. was introduced to the project by the Matsudo City Policy Promotion Division.

The differently colored artwork will add color to the temporary enclosures that will increase during the redevelopment of JR Matsudo Station, which will continue until the fall of 2027.

Matsudo City has been selected by the Cabinet Office as an "SDGs Future City and Municipal SDGs Model Project" in 2022.

アトレ松戸は松戸市独自のSDGs宣言登録制度「まつどSDGsキャラバンメンバーシップ制度」にも登録

(Atre Matsudo is also registered in Matsudo City's own SDGs declaration registration system "Matsudo SDGs Caravan Membership System".

Four welfare facilities in Chiba Prefecture participated in this project as original partners.

Multifunctional Business Office Gobugobu / Tresse Kamagaya, Type B Workplace for Continuous Employment Support / Miraizu Kitakogane, Type A Workplace for Continuous Employment Support / Yuaport, Type B Workplace for Continuous Employment Support

制作風景 ※原画デザインはイメージです

Production scene *The original design is an image.

Theme of temporary enclosure art

＜The theme of the artwork is "Matsudo".

The theme of the artwork is "Matsudo". The theme of the artwork is "Matsudo", featuring agricultural products and tourist attractions related to Matsudo.

The base color is a gorgeous and eye-catching orange, and the SDGs color is used as a point of reference.

Schedule: From Thursday, January 16, 2025

　　　(*Schedule may be subject to change due to weather conditions.

Location: Temporary fencing on the pedestrian deck side of JR Matsudo Station West Exit

松戸駅仮囲いアートイメージ

Matsudo Station Temporary Enclosure Art Image

＜Atre Matsudo Station Temporary Enclosure Art

The theme of the artwork is "Atre Matsudo". The artwork incorporates the stores in Atre Matsudo and is designed to make people want to "take a short detour," which is the concept of Atre Matsudo.

The base color is the Atre color (tulip red).

Date: Monday, January 20, 2025 -

Location: Temporary enclosure in front of L'Occitane on the 3rd floor of ATRE Matsudo

アトレ松戸館内仮囲いアートイメージ

Image of the temporary fencing artwork in the building of ATRE Matsudo

Ltd. endorses the Sustainable Development Goals (SDGs) advocated by the United Nations and is actively working toward the realization of a sustainable society.

SDGsアイコン