The exhibition "Learning the Important Things in Life from Games" won an international design award. International Design Award Design Masterprize 2024

Taki Corporation (President: Juichi Takizawa, Head Office: 5-3-3 Tsukiji, Chuo-ku, Tokyo) is pleased to announce that "It teaches us the important things in life. It teaches us the important things in life. Design Masterprize 2024" in the category of Spaces & Exhibitions in the Graphic & Communication Design category.

"It teaches us the important things in life. phantom amusement arcade project" ("Learning the important things in life from games")

Design Masterprize (DMP) is an international design award that recognizes excellence in a wide range of fields, including architecture, interior design, product design, graphic design, and fashion design.

The awards are evaluated by an influential jury of design industry professionals, creative directors, curators, and publishers.

The award page for this project can be found at

https://www.designmasterprize.com/winners/winner.php?id=22-2983-24&count=0&mode=zoom

Design Masterprize (DMP) Web site

https://www.designmasterprize.com/

From Kenji Fujii, Creative Director of the "Learning the Important Things in Life from Games" Exhibition

We are very honored to receive this international recognition. We would like to take this opportunity to express our sincere gratitude to all the project members, all the people involved in the project who cooperate with us on a daily basis, and the many people who came to the event. I would like to thank you from the bottom of my heart.

Looking back, at the end of the year exactly one year ago, we were facing a critical point in the process of bringing this project to fruition. It was a dream job to be able to freely create the games I love! I soon realized the depth of game design. The excitement of designing in uncharted territory, but at the same time the pressure of not leaving a stigma behind in the genre of "game design". However, I was able to overcome these challenges thanks to the project members who volunteered from within the company, as well as to the senior members who gave me advice.

I don't think we could have created this project without Taki Corporation, a creative group.

What is the "Learning Important Things in Life from Games" Exhibition?

This exhibition was selected as the 3rd GOOD DESIGN Marunouchi Open Call Exhibition and will be held at GOOD DESIGN Marunouchi from March 15 (Friday) to April 14 (Sunday), 2024.

Under the theme of "Designing Games and Experiences," visitors will be able to play for free 8 new original games created based on the experiences that everyone will have in life, such as growth, victory, friends, difficulties, money, challenges, time, and ideas. In addition, the results of a survey of about 550 people about games, interviews with UX and game experts, and comments from top runners in various fields who have been familiar with games will be exhibited. This is a special exhibition to unravel the "learning from games" and the "design of experiences (UX design) embedded in games". The exhibition attracted approximately 17,000 visitors and traveled to Nagoya in September and Kyoto in December.

Company Profile

Company name: Taki Corporation

Representative ： Juichi Takizawa, President and Representative Director

Location: Tsukiji Hamarikyu Building, 5-3-3 Tsukiji, Chuo-ku, Tokyo

Business Description: Planning and production of advertisements, SP tools, and websites,

　　　　　 Corporate and product branding, CI/VI, UI/UX development, etc,

　　　　　 Planning, design, and production of overall communications, including corporate and product branding, CI/VI, UI/UX development, etc.

URL : https://www.taki.co.jp/