＜Atami Bataan will hold "Year-end and New Year Thanksgiving Festival" from 12/28 to 1/5! ～Limited menu items will be on sale, fortune drawings will be made, and oshiruko (sweetened red-bean soup) will be served! limited menu, omikuji fortune, and oshiruko (sweetened sweetened red-bean soup)

2024.12.26 11:00

株式会社フジノネ

Mataichi An Atami Bataan (located in Atami City, Shizuoka Prefecture), an Anko and butter specialty store offering a blend of Japanese and Western sweets, will hold a "New Year's Eve and New Year Thanksgiving Festival" from December 28, 2024 (Saturday) to January 5, 2025 (Sunday). We will welcome you with a number of unique New Year's events under the theme of "Happy New Year's Celebration with Bataan," including the sale of limited menu items, omikuji (fortune telling) and oshiruko (sweetened red bean paste).

[Official] https://www.atami-butter-an.com/

[Mail order] https://atami-butter-an.shop-pro.jp/

ばたーあんと祝う嬉しいお正月をテーマに、感謝祭限定の2アイテムが登場！

Two Thanksgiving Day-only items will be available under the theme of "Happy New Year's celebrations with Bataaan!

Celebrate the start of a new year with Atami Bataan! Welcome you with a variety of "blessing-bringing" events!

Mataichi An Atami Bataa-An, a specialty store specializing in red bean paste and butter, opened in August 2021, offering a blend of Japanese and Western sweets in collaboration with Mataichi An, a long-established Japanese sweets store that has represented Shizuoka since its establishment in 1871. The shop's many creative sweets, made with homemade red bean paste, which has been passed down from Mataichi An for more than 150 years, and mild butter, are very popular among customers of all ages, especially the signature product, Atami Bataan Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, with cumulative sales topping 1 million units (as of November 2024).

At Atami Bataa An, we will hold the "Year-End and New Year Thanksgiving Festival" to express our gratitude for the past year and hope to receive your continued patronage in 2025.

To express our gratitude to our customers who visit Atami on this important day of the year, we have prepared a variety of "blessing-bringing" events, such as limited menu items, original sticker gifts, omikuji (a written oracle fortune), and oshiruko (sweetened sweetened red-bean soup). We will be offering a variety of events to "bring good fortune" to our customers. We are looking forward to welcoming you with a variety of "blessing-bringing" events.

Luxurious flavors to mark the occasion! Two limited Thanksgiving menu items are now available!

Atami Bataan Croissant

Croissant dough kneaded with plenty of butter is filled with Mataichi An's sweet bean paste and baked, then caramelized on the surface. The crispy texture, savory aroma, and irresistible flavor of the anko (sweet bean paste) and butter that overflows into the croissant can be enjoyed.

＜Outline of the product

Product Name ：Atami Bataa An Croissant

Sales Period ： December 28, 2024 (Sat) ～ January 5, 2025 (Sun)

Price ： 590 yen per piece

Allergy ：Wheat, dairy ingredients

Allergy: Wheat and dairy ingredients *Limited quantities will be sold on each day.

熱海ばたーあんクロワッサン　590円

Atami batata-an croissant 590 yen

Bataa Andorayaki New Year's Strawberry

Mataichi An's sweet bean paste, butter, and plenty of whipped cream topped with strawberries and gold leaf. The taste is sweet and sour and melts in your mouth. The red and white coloring of the strawberries and whipped cream and the gold leaf give it a festive New Year's look.

＜Outline of the product

Product name: Bataa Andorayaki Oshogatsu Ichigo (New Year's Strawberry)

Sales Period ： January 1 (Wed) to January 5 (Sun), 2025

Price ： 600 yen per piece

Allergy ：Dairy ingredients, eggs, wheat, yams

*Limited quantities will be sold each day.

ばたーあんどら焼きお正月いちご　600円

Bataa Andorayaki: New Year's Strawberry 600 yen

New Year's events such as fortune-telling and oshiruko (sweetened sweetened red-bean soup) will be held to bring good fortune to the New Year.

Omikuji (fortune telling) [Every day during the event period

Omikuji (fortune) drawing will be available for purchases of 1,500 yen or more.

If you get a "great fortune", you will receive a gift certificate worth 500 yen that can be used at Atami Bataan! This event will be held every day during the Thanksgiving Festival.

Receipts cannot be combined.

Atami Bataa-An Pan Manju" will be sold in a limited New Year's design every day during the festival period.

The popular "Atami Bataa Anpan Manju 3 pieces (azuki bean and chestnut)" will be sold with an original New Year's limited design sleeve featuring the store's logo.

Price: 800 yen for 3 azuki beans

　　　Chestnut: 990 yen for 3 pieces

熱海ばたーあんパンまんじゅうお正月限定デザイン　小豆(3個入)800円　栗(3個入)990円

Atami Bataa Anpan Manju: New Year's limited design, azuki (3 pieces) 800 yen, chestnut (3 pieces) 990 yen

Original sticker present with "Happi-anbataa" (every day during the period)

Mention "Happi-Anbataa" to the store staff at the time of checkout and you will receive an original winter design sticker!

Oshiruko (sweetened sweet red-bean soup) will be served [January 3 (Fri.)-5 (Sun.), 2025 only].

The first 50 customers per day will be served warm oshiruko made with Mataichi An's red bean paste.

おしるこの振る舞い　2025年1月3日(金)～5日(日)限定

Oshiruko (sweet red bean soup) will be served only from January 3 (Fri.) to 5 (Sun.), 2025.

In addition, Mataichi An also offers New Year's gifts and Mataichi An's limited New Year's package of an-butter dorayaki (pancake with sweetened bean paste).

What is Atami's specialty "Atami Butter Anpan"?

～Anko Anpan" is a specialty of Atami. Melt-in-your-mouth butter

Total sales exceed 1 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichi An's sweet bean paste and rich butter cream that has a nostalgic flavor.

熱海ばたーあんパン　400円

Atami Bataan Anpan 400 yen

All prices include tax.

What is Mataichi An's Atami Bataa-an?

～The Atami Bata-an is a sweet blend of Japanese and Western sweets made with homemade red bean paste and butter, which has been passed down from Mataichian for 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観