Official Release of Okinawa-Origin Educational Toy "Stretchy Genius Soap" Promoting Brain and Physical Development Through Fun and Tactile Bath Time Experiences

Atlas Investment, Inc. (Headquarters: Naha City, Okinawa, CEO: Takeshi IDEGUCHI) proudly announces the official launch of a revolutionary educational toy, "Stretchy Genius Soap", developed over 1.5 years of test marketing. This unique bath toy promotes both mental and physical development through fun tactile experiences.

To celebrate the launch, a special pop-up store is now open at AEON Mall Okinawa Rycom until Sunday, January 5, 2025.

Official Website: https://fsgb.jp/en/collections/fusigiblue/products/nbs280

Demo Video: https://youtube.com/shorts/u1WWz_e-2DU?si=C9k8-xoTxfzp_BDn

Stretchy Genius Soap

Massive Reaction on TikTok with Over 2 Million Views

During test marketing at the flagship store "FUSIGI BLUE of Tropical Isles" on Kokusai Street, elementary school students went wild for Stretchy Genius Soap! The product was also a big hit with children visiting from Taiwan, Hong Kong, and Singapore, achieving strong sales in cross-border e-commerce.

The product sparked a massive buzz on social media, with TikTok (https://www.tiktok.com/@fusigiblue) reaching a total of over 2 million views.

Development Background: Combating Smartphone Dependency in Children Through Family Interaction

For households with working parents or single parents, finding time for meaningful communication with their children is a common challenge. As the concept of "bathtime bonding" gains traction, family time during baths is increasingly seen as important for strengthening parent-child connections.

Smartphone dependency in children is also a growing concern. Many parents turn to smartphones or tablets as an easy way to occupy their kids, but studies indicate that children using smartphones for more than an hour a day face potential academic decline (Tohoku University Institute of Development, Aging and Cancer).

Motivated by the idea of creating an alternative to smartphones, Atlas Investment, Inc. developed a product that not only makes bathtime fun but also aids children’s mental and physical growth.

A Revolutionary Tactile Experience Created Through 1.5 Years of Iteration

Stretchy Genius Soap was developed with a focus on providing the perfect stretchable texture to captivate children while maintaining safety. After 1.5 years of trial and error, the team succeeded in creating a unique sensory experience.

Its “marshmallow-soft yet rubbery stretch” texture stimulates curiosity and offers a new play experience. Using their hands during play naturally stimulates children’s brains. Cleanup is quick and easy—just rinse off in the bath.

Children forget their smartphones as they immerse themselves in play, while parents enjoy meaningful family time and simple educational moments in the bath. The product uses safe ingredients, mainly sugar, and all non-soap components are made from food-grade materials.

Supporting Growth Through Multi-Level Challenges

Tailored to Growth Periods

Stretchy Genius Soap offers various difficulty levels suitable for growing children, enabling endless play variations. Parents can also teach children new tricks, fostering parent-child bonding and turning bathtime into an educational opportunity.

Launch Celebration Event!

To celebrate the launch, a pop-up store is being held at AEON Mall Okinawa Rycom. Stretchy Genius Soap is the perfect present for children, not just for the New Year’s gift-giving season but all year round.

Event Period: December 21, 2024 (Saturday) to January 5, 2025 (Sunday)

Location: AEON Mall Okinawa Rycom, 4th Floor, Nature Bridge (in front of WEGO)

Product Details

Large capacity 280g bottle that can be played with more than 50 times

◇Product Name: Stretchy Genius Soap

◇Colors: Green (Citrus scent) / Pink (Peach scent)

◇Sizes & Prices:

Exclusive to stores and pop-ups:

・Trial 30g pouch (6 uses): ¥480 (incl. tax ¥528)

・Value 120g bottle (24 uses): ¥1,200 (incl. tax ¥1,320)Available online, in-store, and at pop-ups:

・Large 280g bottle (56 uses): ¥2,480 (incl. tax ¥2,728)

◇Available At:

・Flagship Store: "FUSIGI BLUE of Tropical Isles"

Address: K2 Building, 1F, 2-3-1 Makishi, Naha City, Okinawa, Japan

・Pop-Up Store: AEON Mall Okinawa Rycom, 4th Floor, Nature Bridge (in front of WEGO)

・Period: December 21, 2024, to January 5, 2025

・Official EC Store: https://fsgb.jp/en/collections/fusigiblue/products/nbs280

World Wide Shipping is Available.

Note：Stretchy Genius Soap is classified as a toy. While soap ingredients are used, it is not designed for hand or body washing.

“のびーるせっけん”"伸びる石鹸" is a registered trademark of Atlas Investment, Inc.

About FUSIGI BLUE of Tropical Isles

"FUSIGI BLUE of Tropical Isles" is an Okinawa-born original cosmetics and accessory shop that opened on Kokusai Street in March 2023.

BRAND VISION:

"To be loved by people worldwide and become a new symbol of Okinawa."

By creating innovative content from Okinawa, FUSIGI BLUE of Tropical Isles aims to remain deeply rooted in the local community while reaching out globally to become a new emblem of Okinawa.

Store Location: K2 Building, 1F, 2-3-1 Makishi, Naha City, Okinawa, Japan

Business Hours: 11:00 AM to 10:00 PM (Open Year-Round)

Official Website: https://www.fusigiblue.jp/

About Atlas Investment, Inc.

PURPOSE:

“To add vibrant and innovative content to Okinawa, brightening the world with fun and happiness.”

Atlas Investment, Inc. draws inspiration from Okinawa’s tropical charm to deliver vibrant and innovative products that celebrate the region’s natural beauty while embracing a fresh, modern perspective.

Company Name: Atlas Investment, Inc.

CEO: Takeshi Ideguchi

Headquarters: K2 Building, 1F, 2-3-1 Makishi, Naha City, Okinawa, Japan

Established: January 2018

Capital: ¥5,000,000

URL: https://www.fusigiblue.jp/company