New Lifetime Living Service Upcycles Memorable Furs into Teddy Bears 　Launched "Fur-Live", an end-of-life service for furs to pass on their memories to their children and grandchildren.

Nemofur Corporation (Location: Sumida-ku, Tokyo; Managing Director: Kenji Nemoto), a fur processing company that has been in business for 46 years, will launch "Fur Katsudo," a service that converts furs filled with memories into teddy bears, from December 2024, in response to the growing trend in Japan's super-aging society toward lifelong care.

Completed teddy bear

The number one problem in end-of-life planning is organizing one's belongings.

With the arrival of the super-aging society, end-of-life activities have become a well-established way of approaching life. As a result of this trend, an increasing number of people are engaging in prenatal care, saying that they do not want to inconvenience their families. According to a survey conducted by a major insurance company in 2019 on "end-of-life" activities, the number one problem in end-of-life activities is "organizing and putting things away" rather than preparing for money. In particular, people who loved furs during the high-growth and bubble periods are having a hard time disposing of their furs, especially expensive items and those with special feelings.

A fur coat brought in

Upcycling old furs into teddy bears

In order to solve this problem, our company, a fur processing company, is launching a new fur coat remaking service called "Fur Katsudo. Instead of remaking old fur coats so that they can be worn again, they will be reborn as teddy bears, stuffed bears that have been loved for more than 100 years.

Teddy bears are fully custom-made to fit the fur coat and come in two sizes. Small (height: approx. 18 cm) and Large (height: approx. 24 cm), sizes vary slightly depending on the individual. The receptionist will proceed with a detailed discussion at the store. The standard price for both small and large is 100,000 yen (tax not included), and it takes about 2 to 3 months from the time of order to complete.

Production (1)

Production (2)

Fur-keeping" is a way of passing on one's love for fur to one's children and grandchildren.

The decision to convert a teddy bear into a teddy bear was prompted by a consultation for remodeling brought to us by a relative. My aunt, who had begun to organize her life, asked me if I could make a teddy bear that she would see all year round, instead of one that would be stored away in a chest of drawers. We suggested a stuffed animal, which turned out to be a teddy bear, a favorite of her granddaughter. The granddaughter was delighted that it was her grandmother's teddy, and thanked us for making her feel cared for.

Fur (fur) life" is not just about remaking furs; it is a way of life for furs to pass on their feelings to their children and grandchildren. The representative of the company says that he hopes to connect more feelings to the furs of his youth and to the generations he will leave behind by remaking them into the symbolic icon that is the teddy bear.

Company Profile

Company name: Nemofur Co.

Location: 3-15-6 Oshiage, Sumida-ku, Tokyo 131-0045

Business description: Fur processing, remodeling, remake

URL ： https://www.nemofur.com/