Popular ballet instructor with 1,000 students, popular ballet instructor with 1,000 students started a YouTube channel to provide adult ballet lessons that can be done at home. YouTube channel for adult ballet lessons that you can do at home.

Kotoe Haruta, President of CHERIE Corporation, which operates a studio specializing in adult ballet, has launched the "Kotoe Sensei of the World's Most Desired Ballet School" YouTube channel.

YouTube Start

YouTube thumbnail

<"Kotoe Sensei of the World's Most Desired Ballet Class" URL

https://www.youtube.com/@cherie_kotoe/videos

CHERIE Corporation operates "Cherie Ballet School" and "Ballet Shop CHERIE" in 2 stores in Tokyo (Ginza, Minami Aoyama) and 4 stores in Osaka (Shinsaibashi, Honmachi, Horie, Minami Senba).

With the motto of "Revolutionize the Ballet Society," Kotoei Haruta, the leader of the company, has built a new style of ballet and expanded the business.

In one year, we attracted 200 students through Ameba and now we have 1,000 students.

Due to business expansion, I had to concentrate on running the business, which reduced the number of actual lesson instruction sessions, and students were constantly asking for more. Therefore, I decided to launch YouTube so that my lesson instruction can be conveyed to as many people as possible.

The philosophy of Cherie Ballet School is "a space where everyone's dreams can come true.

I want to allow adult ballet students to be confident and beautiful and have their dreams come true, even if only a little. Haruta Kotoei teaches through ballet with this philosophy in mind.

For this reason, women in their 30s to 70s are taking lively lessons in the classroom and challenging themselves to perform on stage in ballet costumes.

Instruction

The lesson style is 30 minutes of stretching, 30 minutes of barre lessons, and 30 minutes of center lessons.

While most normal ballet lessons do not incorporate stretching and consist of a 45-minute barre lesson and a 45-minute center lesson, through many years of experience, we have established our own unique lesson instruction style, believing that stretching is more necessary than anything else in adult ballet to prevent injury.

Even if you started ballet as an adult, 180-degree leg openings are not a dream.

Stretching

We also sell "leg spreading cushions" from Kogit Corporation, and have sold 60,000 units.

With years of experience and the number of students, we are striving for "lesson style" and "product development" and will generously distribute the completed products on YouTube.

We will transmit ballet through YouTube so that the ballet world will spread like yoga.

Company Profile

Company name: CHERIE Inc.

Location: Nishishinshin, Chuo-ku, Osaka-shi, Osaka 542-0086

　　　　　 New Shinsaibashi Building 501, 1-10-10 Nishi-Shinsaibashi, Chuo-ku, Osaka-shi, Osaka

　　　　　 CHERIE Corporation Office

Establishment ： October 1, 2018

Business : Classical ballet school operation, ballet store merchandise sales, product development

URL ： https://cheriegroup.com/

　　　　　 https://www.balletshopcherie.com